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Chris Williams, telecommunications partner at Deloitte, adds: "Our data revealed a mixed reception to mobile advertising in different countries. In the UK, 88% of mobile phone owners ignored the mobile phone adverts they received and only 9% cent took any action. This is in stark comparison to South Korea, where of the 18% who took action, the most common positive response (45%) was to research for more information. In China, respondents had an even stronger reaction and almost a fifth of those who responded bought the product or service advertised."

Facebook have struck a deal with Baidu... but how will this integration work?

"Exhibit 2: In China, demand for high-skill labor will probably grow faster than supply over the next decade. Exhibit 3: India may soon have too few workers with a secondary education and too few jobs for low-skill workers."

How major brands and organisations are finding new ways of categorising and engaging young talent