Group items tagged measurement - SAS Knowledge & Insight

CIPR Inside Communication measurement matrix - 1 views

www.allthingsic.com/...Measurement-Matrix.pdf

employee engagement study talent

shared by Louise Barfield on 24 Jul 13 - No Cached

Louise Barfield on 24 Jul 13

new matrix to build best practice in measuring internal comms strategy

<div class="cArrow"> </div><div class="cContentInner">new matrix to build best practice in measuring internal comms strategy</div>

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Amazon Unveils Brand Pages | Adweek - 0 views

www.adweek.com/...zon-unveils-brand-pages-145368

shared by Fran Cavanagh on 29 Nov 12 - No Cached

Fran Cavanagh on 29 Nov 12

Pages and Posts are two of three free products unveiled under the umbrella title Amazon Marketing Services. The third, an analytics dashboard, capitalizes on Amazon's closed-loop view of product marketing so that brands can measure pages' and posts' "reach, views, considerations and purchase lift," according to Amazon.

<div class="cArrow"> </div><div class="cContentInner">Pages and Posts are two of three free products unveiled under the umbrella title Amazon Marketing Services. The third, an analytics dashboard, capitalizes on Amazon's closed-loop view of product marketing so that brands can measure pages' and posts' "reach, views, considerations and purchase lift," according to Amazon.</div>

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Why PTAT Doesn't Correlate with Engagement on Facebook | Simply Measured - 0 views

simplymeasured.com/...te-with-engagement-on-facebook

socialmedia engagement talent

shared by Nick Fine on 24 May 13 - No Cached

Nick Fine on 24 May 13

Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Typically, engagement is an aggregate measure of content interactions which give us a consistent way to compare networks, campaigns, or communities.

<div class="cArrow"> </div><div class="cContentInner">Engagement has become a nearly universal social media KPI. However, Facebook's infamous People Talking About This (PTAT) metric puts a bit of a wrench in this equation. Typically, engagement is an aggregate measure of content interactions which give us a consistent way to compare networks, campaigns, or communities.</div>

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Talent Attraction Barometer - 2 views

www.slideshare.net/...talent-attraction-barometer

talent universum stats research recmktg attraction

shared by Fran Cavanagh on 08 Feb 13 - No Cached

Fran Cavanagh on 08 Feb 13

Universum's Spring 2012 Talent Attraction Barometer Some interesting stats - 37% are measuring "quality of hire" and engagement 31% are monitoring cost-per-hire 17% still don't measure the effectiveness of their employer branding

<div class="cArrow"> </div><div class="cContentInner">Universum's Spring 2012 Talent Attraction Barometer Some interesting stats - 37% are measuring "quality of hire" and engagement 31% are monitoring cost-per-hire 17% still don't measure the effectiveness of their employer branding</div>

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Landing your employer brand on firm ground | Talking TMP - 1 views

www.talkingtmp.co.uk/...-employer-brand-on-firm-ground

employer brand recmktg attraction trends study stats

shared by Fran Cavanagh on 22 Oct 12 - No Cached

91% of organisations across the world are either spending as much or more in 2012 than they did in 2011.
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No less than 83% recognised the impact of their employer brand, although a confusingly low 54% adopted a proactive approach to their employer brand.
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the notion of measurement seems curiously neglected. Just 38% of Linked In’s survey measured their brand relative to that of the competition, just 37% ask recent joiners about their perceptions of their new employer’s brand and an even more anaemic 32% regularly canvass external candidates as to how they perceive and understand their employer brand.
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CIPR Inside Measurement Summit slides - 0 views

www.slideshare.net/...mmunication-measurement-summit

employee engagement

shared by Louise Barfield on 06 Sep 13 - No Cached

Louise Barfield on 06 Sep 13

Slideshare pres on the CIPR Inside event's speakers in June 2013

<div class="cArrow"> </div><div class="cContentInner">Slideshare pres on the CIPR Inside event's speakers in June 2013</div>

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5 FREE Tools That Help Measure Your Social Media Influence - 0 views

www.socialmediaexaminer.com/re-your-social-media-influence

socialmedia tools

shared by Leslie Rogers on 01 Jul 11 - No Cached

Social Media Business Tools - 1 views

oneforty.com/...Business-Marketing

social media business tools

shared by Daniel de la Cruz on 04 Jul 11 - No Cached

Daniel de la Cruz on 04 Jul 11

Tools to manage social media accounts e.g. analytics, advertising, brand awareness measurements, etc.

<div class="cArrow"> </div><div class="cContentInner">Tools to manage social media accounts e.g. analytics, advertising, brand awareness measurements, etc. </div>

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Analyze your Facebook page | Likealyzer - 0 views

likealyzer.com

facebook socialmedia

shared by Fran Cavanagh on 12 Nov 12 - No Cached

Fran Cavanagh on 12 Nov 12

"LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues."

<div class="cArrow"> </div><div class="cContentInner">"LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues."</div>

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MSLGROUP / MSLGROUP Launches First-Of-A-Kind Tool to Measure Social Engagement: The Soc... - 0 views

mslgroup.com/...20121213-social-hive-index

MSL tool socialmedia engagement

shared by Fran Cavanagh on 13 Dec 12 - No Cached

The 9 dumbest ways to measure social media - 0 views

www.imediaconnection.com/article_full.aspx

socialmedia Digital

shared by deanparker_uk on 14 Feb 13 - No Cached

The Social Media ProBook - 2 views

www.slideshare.net/...e-social-media-probook-8452778

socialmedia roi measurement

shared by Leslie Rogers on 05 Jul 11 - No Cached

Leslie Rogers on 05 Jul 11

A must-read for any of us in Social Media

<div class="cArrow"> </div><div class="cContentInner">A must-read for any of us in Social Media</div>

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