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"As with any new Facebook feature, one of the main questions that comes to mind is what Graph Search means for brands and marketers. One of the sources of information that Graph Search uses are brand 'likes', e.g. shops my friends like. This will encourage brands to make more engaging pages and get as many fans as possible, aiming to come up first in people's searches (sort of a Google SEO strategy)  However,  just because you like a brand, that does not mean that you engage with them or have bought / will buy their products."

The Joy of Facebook Recruiting: Sourcing the Best Candidates with Graph Search

"It could offer some serious competition to Facebook's Open Graph on sites that cater to the career-minded..."

Facebook is changing. Surely you've noticed. Your best friends are getting buried beneath memes; your mom is getting pushed aside byimage spam. Your social graph is becoming secondary to your interest graph. Worried about competitors like Tumblr and Twitter, and urgently in need of new revenue flow following its rocky IPO, the biggest social network in the world is drifting away from its social core.Say hello to the new Facebook. You won't find many people here. But you will find a lot of trash.