Group items tagged

Re: "The next big thing" this study suggests that only 58% of businesses have a social media strategy. Twitter is apparently on the way down. Pintrest and Tumblr are on their way up.

A great article implementing digital strategies for businesses. 

Great bullet point read about communication strategies in the business world from the centre for teaching from the University of Waterloo. 

This is really fascinating article that follows Grey Poupon's marketing strategy of applying memberships standards to Facebook, an inclusive platform.

Some great tips on perfecting your personal online presence, or social media strategy.

This is perhaps more relevant to our Communications theory class, or even for those of us in the Presentation class, but regardless I found this to be a really concise and interesting way of breaking down communication rhetorical strategies in the political realm.

A great resource for anyone interested in non-profit communication strategy and non-profit communication technologies

This article explore some basic principles as they relate to communication and change management. It acknowledges how essential a strong comms plan is when moving forward with change.

An example of the kind of trouble and organization can face when providing false facts

An interesting article about Facebook's mobile strategy. It will be interesting to see if other organizations use a similar approach in the future.

Reading about this has given me a new respect for LinkedIn. It seems like it's the new Facebook (in terms of being a media darling). It also made me think about being a "prosumer" and how LinkedIn creates a win-win situation for both recruiters and users.

Facebook and google looking at mobile ads for their source of revenue considering the increased use of mobile applications. Elaborates on the discussion this past week on how our identities are being readily made public allowing public companies to target specific users.

Interesting how this demographic is increasing its presence on social networks. Something to keep in mind for future digital marketing strategies. "Moms social network a lot. How much? Eight out of ten (80 percent) use social media regularly, with 90 percent of those having visited Facebook in the past 30 days, and just over one-third (37 percent) hanging out on Twitter over that same period."

Interview with Gareth Kay, Chief Strategy Officer at Goodby, Silverstein and Partners as part of "The Brand New Series" operated by Think with Google. Interesting comments on struggle of meaningful corporate communication with digital media from a industry insider. The Think with Google is certainly worth poking around on for a few minutes

This article is written by Jason Cassidy from this year's graduating MPC class. He touches on how social media platforms are becoming more visually focused. Also, there is an increasing "mobile-first strategy" mentality - that websites and applications are being developed on mobile platforms before a compatible desktop version is available. "Images get consumers thinking, stimulate conversations and motivate actions and purchasing decisions."

Great article about a relatively new communications strategy/software to reach out to customers to raise start up capital.

Twitter posted this "Best Practices for journalists" on their blog. Twitter wasn't 'meant' or built to be a tool for professional communicators but has obviously been used as such since its creation. I just found it really interesting that the tool is telling the storyteller how to do his/her job. I wonder why Twitter as an organization felt the need to post this best practices for journalists. What is the communication strategy here? Do they hope to change Twitter practices? Bring in more would-be journalists on the site? They even include quantitative research and examples to support their recommendations!

This blog post from the Harvard Business Review fits perfectly into the readings from this past week for PC8005. It speaks to the importance of existing in two systems: local market and global corporation. Great real-world examples are provided.