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When you're evaluating a brand name, it can help to visualize it in a variety of settings. Catchword's Name Visualizer is a free tool that allows you to contextualize name candidates in six real-world scenarios, from a business card to an advertising billboard. This site builds on this week's discussion on virtual team work and also relates to our Visual and Document Design course. We can now have the ability to connect virtually using visual applications. Brand creators can decide on an effective brand name and brand placement for their products or services through virtual applications.

Building off of Yates article...Union Square Ventures recently posted an opening for an investment analyst. Instead of asking for résumés, the New York venture-capital firm asked applicants to send links representing their "Web presence," such as a Twitter account or Tumblr blog. Something to think about when applying for internships and jobs in the future!

I agree with you Rya. While I appreciate such innovation, it's difficult for me to comprehend the privacy issues related with such a thing. Doesn't LinkedIn suffice anymore?

I agree with both of your comments Rya and Raman. There really does seem to be a privacy issue here. I suppose with all the recent competition for work, employers are looking for ways to distinguish candidates (doesn't seem fair). Although we started off building our "online presence" for personal reasons, there appears to be a need to build a public professional presence as well. Perhaps the trick is to keep your personal account private to maintain our sense of privacy and start building an online professional profile that is public. Blogging about a professionally related topic, linking field-specific articles etc. might be the way to get noticed.

Is it the technology or the application of the technology? Has anyone seen a good use for QR codes?

This article is written by Jason Cassidy from this year's graduating MPC class. He touches on how social media platforms are becoming more visually focused. Also, there is an increasing "mobile-first strategy" mentality - that websites and applications are being developed on mobile platforms before a compatible desktop version is available. "Images get consumers thinking, stimulate conversations and motivate actions and purchasing decisions."

This article identifies the reasons why PR firms are losing talent and why there are not enough qualified applicants for such positions.

Considering the prevalence of apps and ever changing technology. Here is an article that reflects the constant need to keep mobile applications new and updated to be attractive to consumers.

Facebook and google looking at mobile ads for their source of revenue considering the increased use of mobile applications. Elaborates on the discussion this past week on how our identities are being readily made public allowing public companies to target specific users.