Best content in ROI of Social Media

Age, Gender Affect Whether Consumers Will 'Like' an Ad - 1 views

www.emarketer.com/Article.aspx

social media Facebook Likes

shared by Steven Groves on 09 Sep 11 - No Cached

Steven Groves on 09 Sep 11

It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.

<div class="cArrow"> </div><div class="cContentInner">It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.</div>

...

Cancel

Inbound Marketing: Social media strategy planning tool - 1 views

sherpablog.marketingsherpa.com/...social-media-strategy-tool

social media marketing strategy planning

shared by Steven Groves on 31 Aug 11 - No Cached

Steven Groves on 31 Aug 11

Awesome interactive online planning tool - will be exploring it more deeply

<div class="cArrow"> </div><div class="cContentInner">Awesome interactive online planning tool - will be exploring it more deeply</div>

...

Cancel

MediaPost Publications QR Codes Best in Magazines, Newspapers & Packaging 08/26/2011 - 0 views

www.mediapost.com/publications

QR qr codes marketing social media social #ROISM ROI ROMI strategy

shared by Guy Powell on 26 Aug 11 - No Cached

Guy Powell on 26 Aug 11

QR Codes are popping up everywhere

<div class="cArrow"> </div><div class="cContentInner">QR Codes are popping up everywhere</div>

...

Cancel

Smartphone usage statistics | 60 Second Marketer | Tips, Tools and Techniques for Marke... - 0 views

60secondmarketer.com/...le-use-smartphones-infographic

Marketer smartphone statistics tools social media #ROISM ROMI ROI

shared by Guy Powell on 17 Aug 11 - No Cached

Guy Powell on 17 Aug 11

It will be very interesting to see how this evolves over the next few years.

<div class="cArrow"> </div><div class="cContentInner">It will be very interesting to see how this evolves over the next few years.</div>

...

Cancel

Social media "fatigue" emerges: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

social social media fatigue

shared by Guy Powell on 16 Aug 11 - No Cached

Guy Powell on 16 Aug 11

This is the same for me. I slowed my use on Foursquare. Otherwise though my use is about the same. How about you?

<div class="cArrow"> </div><div class="cContentInner">This is the same for me. I slowed my use on Foursquare. Otherwise though my use is about the same. How about you?</div>

...

Cancel

A Chevy Convertible & Attribution: Both Offer Top-Down Technology - 0 views

www.mediapost.com/publications

social media marketing technology statistics

shared by Steven Groves on 12 Aug 11 - No Cached

Steven Groves on 12 Aug 11

Anto Chittilappilly covers aspects of measurement outside of digital; nice article

<div class="cArrow"> </div><div class="cContentInner">Anto Chittilappilly covers aspects of measurement outside of digital; nice article</div>

...

Cancel

Study: 93% of B2B Marketers Use Social Media Marketing | Social Media B2B - 0 views

socialmediab2b.com/...ers-use-social-media-marketing

study b b marketers social social media

shared by Guy Powell on 12 Aug 11 - No Cached

Guy Powell on 12 Aug 11

Interesting statistic on measurement of social media ROI.

<div class="cArrow"> </div><div class="cContentInner">Interesting statistic on measurement of social media ROI. </div>

...

Cancel

S&P "Significant Error" Controversy Fuels Demands for Ratings Reforms | NewsyStocks.com - 0 views

www.newsystocks.com/...ls-demands-for-ratings-reforms

businesses error controversy S&P

shared by Steven Groves on 11 Aug 11 - No Cached

Steven Groves on 11 Aug 11

You'd think $2T would make a difference and move the needle on a rating - apparently not

<div class="cArrow"> </div><div class="cContentInner">You'd think $2T would make a difference and move the needle on a rating - apparently not </div>

...

Cancel

Crack the Social Code, a Method To Attribute ROI to each touch - 1 views

www.mediapost.com/publications

ROI social media marketing strategy

shared by Steven Groves on 09 Aug 11 - No Cached

Steven Groves on 09 Aug 11

One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on

<div class="cArrow"> </div><div class="cContentInner">One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on</div>

...

Cancel

VMS Voice - 0 views

vmsvoice.com

social media marketing management measurement #ROISM strategy ROMI ROI

shared by Guy Powell on 27 Jul 11 - No Cached

Guy Powell on 27 Jul 11

Looks like an interesting summit on social media measurement. #ROISM

<div class="cArrow"> </div><div class="cContentInner">Looks like an interesting summit on social media measurement. #ROISM</div>

...

Cancel

CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

www.linkedin.com/news

CPG branding social ROI ROMI strategy

shared by Guy Powell on 25 Jul 11 - No Cached

Guy Powell on 25 Jul 11

Fascinating application, tying it to likes and using it to understand what consumes want

<div class="cArrow"> </div><div class="cContentInner">Fascinating application, tying it to likes and using it to understand what consumes want</div>

...

Cancel

us | TagMan - 0 views

blog.tagman.com/us

social media ROMI marketing strategy #ROISM Facebook

shared by Guy Powell on 21 Jul 11 - No Cached

Guy Powell on 21 Jul 11

INteresting article on the cost of google+ and Facebook. Never realized how a slight delay in page load can cost a lot of ROMI. This is an unseen cost of social media.

<div class="cArrow"> </div><div class="cContentInner">INteresting article on the cost of google+ and Facebook. Never realized how a slight delay in page load can cost a lot of ROMI. This is an unseen cost of social media.</div>

...

Cancel

iPad boosts Apple profits: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

social media Apple ipad

shared by Guy Powell on 21 Jul 11 - No Cached

Guy Powell on 21 Jul 11

Just amazing. This will have a profound effect on marketing and especially social media

<div class="cArrow"> </div><div class="cContentInner">Just amazing. This will have a profound effect on marketing and especially social media</div>

...

Cancel

MediaPost Publications What's The Value Of An Email Address Today? 07/18/2011 - 0 views

www.mediapost.com/publications

email marketing ROI #ROMI value

shared by Guy Powell on 18 Jul 11 - No Cached

Guy Powell on 18 Jul 11

Interesting article. What's missing is the cost of an unsubscribe or an email junk mail designation (by the user). These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.

<div class="cArrow"> </div><div class="cContentInner">Interesting article. What's missing is the cost of an unsubscribe or an email junk mail designation (by the user). These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.</div>

...

Cancel

US mobile adspend to surge: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

mobile #MRMW11 Social Marketing

shared by Guy Powell on 18 Jul 11 - No Cached

Guy Powell on 18 Jul 11

This seems to be the trend for Mobile. Looking forward to #MRMW11. Hope to see you there.

<div class="cArrow"> </div><div class="cContentInner">This seems to be the trend for Mobile. Looking forward to #MRMW11. Hope to see you there.</div>

...

Cancel

MediaPost Publications U.S. Mobile Advertising To Hit $1.2 Billion In 2011 07/15/2011 - 0 views

www.mediapost.com/publications

marketing social social media #ROISM media ROI ROMI strategy business

shared by Guy Powell on 15 Jul 11 - No Cached

Guy Powell on 15 Jul 11

Getting excited about #MRMW11. Looking forward to impact of mobile on ROI of Social Media

<div class="cArrow"> </div><div class="cContentInner">Getting excited about #MRMW11. Looking forward to impact of mobile on ROI of Social Media</div>

...

Cancel

Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views

usefulsocialmedia.com/b2b

social social media media summit #ROISM

shared by Guy Powell on 15 Jul 11 - No Cached

Guy Powell on 15 Jul 11

Interesting conference for B2B marketers. Separating them from consumer can provide some real value specific to their needs.

<div class="cArrow"> </div><div class="cContentInner">Interesting conference for B2B marketers. Separating them from consumer can provide some real value specific to their needs.</div>

...

Cancel

The Dilemma of Social Media Measurement | GreenBook - 0 views

www.greenbookblog.org/...ma-of-social-media-measurement

social media measurement Michael Wolfe #ROISM marketing

shared by Guy Powell on 14 Jul 11 - No Cached

Guy Powell on 14 Jul 11

Great article from Michael Wolfe. He is definitely one of the world's best marketing measurement gurus. Worth a look on how he is measuring the impact of social media.

<div class="cArrow"> </div><div class="cContentInner">Great article from Michael Wolfe. He is definitely one of the world's best marketing measurement gurus. Worth a look on how he is measuring the impact of social media.</div>

...

Cancel

MediaPost Publications Google+ Adds Up 07/13/2011 - 0 views

www.mediapost.com/publications

Google+ #ROISM social media strategy

shared by Guy Powell on 13 Jul 11 - No Cached

Guy Powell on 13 Jul 11

Google+ definitely taking over a lot of the buzz

<div class="cArrow"> </div><div class="cContentInner">Google+ definitely taking over a lot of the buzz</div>

...

Cancel

Google+ not ready for brands: News from Warc.com - 0 views

www.warc.com/...EmailNews.news

#ROISM Social marketing ROI social media strategy Facebook ROMI

shared by Guy Powell on 08 Jul 11 - No Cached

Guy Powell on 08 Jul 11

Interesting to see how google+ will evolve. If brands can't get involved, I wonder what the effect will be on growth.

<div class="cArrow"> </div><div class="cContentInner">Interesting to see how google+ will evolve. If brands can't get involved, I wonder what the effect will be on growth.</div>

...

Cancel

ROI of Social Media

Age, Gender Affect Whether Consumers Will 'Like' an Ad - 1 views

Inbound Marketing: Social media strategy planning tool - 1 views

MediaPost Publications QR Codes Best in Magazines, Newspapers & Packaging 08/26/2011 - 0 views

Smartphone usage statistics | 60 Second Marketer | Tips, Tools and Techniques for Marke... - 0 views

Social media "fatigue" emerges: News from Warc.com - 0 views

A Chevy Convertible & Attribution: Both Offer Top-Down Technology - 0 views

Study: 93% of B2B Marketers Use Social Media Marketing | Social Media B2B - 0 views

S&P "Significant Error" Controversy Fuels Demands for Ratings Reforms | NewsyStocks.com - 0 views

Crack the Social Code, a Method To Attribute ROI to each touch - 1 views

VMS Voice - 0 views

CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

us | TagMan - 0 views

iPad boosts Apple profits: News from Warc.com - 0 views

MediaPost Publications What's The Value Of An Email Address Today? 07/18/2011 - 0 views

US mobile adspend to surge: News from Warc.com - 0 views

MediaPost Publications U.S. Mobile Advertising To Hit $1.2 Billion In 2011 07/15/2011 - 0 views

Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views

The Dilemma of Social Media Measurement | GreenBook - 0 views

MediaPost Publications Google+ Adds Up 07/13/2011 - 0 views

Google+ not ready for brands: News from Warc.com - 0 views

View AllMost Active Members

View AllTop 10 Tags