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Guy Powell

MediaPost Publications The Social Media Spiral Of Unengagement 11/15/2011 - 0 views

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    Very interesting article to drive conversation about unengagement
Steven Groves

How Young, Urban Consumers Respond to Digital Marketing in China - 0 views

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    Participation rates in Chinese social are huge - if you're in the right social network for your age demographic
Steven Groves

Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views

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    A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search
Steven Groves

B2B Marketers Have Much To Learn About Social - 0 views

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    Pretty impressive that it's 70% that are! "30% are not tracking the impact of such campaigns on lead generation and sales"
Steven Groves

Facebook by the Numbers [INFOGRAPHIC] - 1 views

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    Ben Parr at Mashable delivers!
Guy Powell

Marketing ROI and Effectiveness Group News | LinkedIn - 0 views

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    INteresting stats on Twitter usage and behavior twitter
Steven Groves

ROI of Social Media as seen by MGD Advertising [INFOGRAPHIC] - 0 views

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    MGD collect a bunch of ROI related stats and built an awesome Infographic
Steven Groves

Jaiku & Buzz - no longer a part of the technology world of here and now - 0 views

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    Goodbye to Buzz & Jaiku - love the innovate and fail fast mentality... they appear to be investing more in G+
Steven Groves

The Yelp Effect: Leveling the Playing Field for Independent Restaurants - Technorati Sm... - 0 views

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    The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.
Steven Groves

Seeing the Forrester for the Trees - 0 views

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    Forrester has just published this report and the people at Personal.com are making it available. This is a growing issue that now is seeing validation - marketers pay heed and ignore at your peril!
Steven Groves

The Demographics of Social Gamers, at Home and On the Go - eMarketer - 0 views

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    Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm
Steven Groves

Google To Debut Enhanced Ads - 0 views

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    "What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue
Guy Powell

MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views

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    Interesting note on opportunities for luxury brands in and out of China.
Guy Powell

Social Media Marketing Mavens Group News | LinkedIn - 0 views

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    Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
Steven Groves

Online Marketing Without Advertising - 0 views

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    79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content
Steven Groves

What Facebook announced at F8 - 0 views

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    Timeline OpenGraph Ticker Connections for P$ to explore? Yep...
Guy Powell

Auto brands top Chinese digital charts: News from Warc.com - 0 views

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    Interest stats on social media in China
Steven Groves

7 Things You Didn't Know Google Analytics Could Tell You - 0 views

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    Good insight on the tool, do any of these indicate a path to revenue?
Steven Groves

DIGIDAY:DAILY - Self-Regulation's New Backlash - 0 views

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    Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web.   Hear, hear...
Steven Groves

Facebook Officially Unveils Smart Friend Lists - 0 views

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    Automated curation of your friends content
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