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Age, Gender Affect Whether Consumers Will 'Like' an Ad - 1 views

www.emarketer.com/Article.aspx social media Facebook Likes
shared by Steven Groves on 09 Sep 11 - No Cached
  • Steven Groves on 09 Sep 11
     
    It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.
1More

Inbound Marketing: Social media strategy planning tool - 1 views

sherpablog.marketingsherpa.com/...social-media-strategy-tool social media marketing strategy planning
shared by Steven Groves on 31 Aug 11 - No Cached
  • Steven Groves on 31 Aug 11
     
    Awesome interactive online planning tool - will be exploring it more deeply
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MediaPost Publications QR Codes Best in Magazines, Newspapers & Packaging 08/26/2011 - 0 views

www.mediapost.com/publications QR qr codes marketing social media social #ROISM ROI ROMI strategy
shared by Guy Powell on 26 Aug 11 - No Cached
  • Guy Powell on 26 Aug 11
     
    QR Codes are popping up everywhere
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Smartphone usage statistics | 60 Second Marketer | Tips, Tools and Techniques for Marke... - 0 views

60secondmarketer.com/...le-use-smartphones-infographic Marketer smartphone statistics tools social media #ROISM ROMI ROI
shared by Guy Powell on 17 Aug 11 - No Cached
  • Guy Powell on 17 Aug 11
     
    It will be very interesting to see how this evolves over the next few years.
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Social media "fatigue" emerges: News from Warc.com - 0 views

www.warc.com/...EmailNews.news social social media fatigue
shared by Guy Powell on 16 Aug 11 - No Cached
  • Guy Powell on 16 Aug 11
     
    This is the same for me.  I slowed my use on Foursquare.  Otherwise though my use is about the same.  How about you?
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A Chevy Convertible & Attribution: Both Offer Top-Down Technology - 0 views

www.mediapost.com/publications social media marketing technology statistics
shared by Steven Groves on 12 Aug 11 - No Cached
  • Steven Groves on 12 Aug 11
     
    Anto Chittilappilly covers aspects of measurement outside of digital; nice article
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Study: 93% of B2B Marketers Use Social Media Marketing | Social Media B2B - 0 views

socialmediab2b.com/...ers-use-social-media-marketing study b b marketers social social media
shared by Guy Powell on 12 Aug 11 - No Cached
  • Guy Powell on 12 Aug 11
     
    Interesting statistic on measurement of social media ROI.
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S&P "Significant Error" Controversy Fuels Demands for Ratings Reforms | NewsyStocks.com - 0 views

www.newsystocks.com/...ls-demands-for-ratings-reforms businesses error controversy S&P
shared by Steven Groves on 11 Aug 11 - No Cached
  • Steven Groves on 11 Aug 11
     
    You'd think $2T would make a difference and move the needle on a rating - apparently not
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Crack the Social Code, a Method To Attribute ROI to each touch - 1 views

www.mediapost.com/publications ROI social media marketing strategy
shared by Steven Groves on 09 Aug 11 - No Cached
  • Steven Groves on 09 Aug 11
     
    One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on
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VMS Voice - 0 views

vmsvoice.com social media marketing management measurement #ROISM strategy ROMI ROI
shared by Guy Powell on 27 Jul 11 - No Cached
  • Guy Powell on 27 Jul 11
     
    Looks like an interesting summit on social media measurement.  #ROISM
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CPG Branding and Marketing Forum Group News | LinkedIn - 0 views

www.linkedin.com/news CPG branding social ROI ROMI strategy
shared by Guy Powell on 25 Jul 11 - No Cached
  • Guy Powell on 25 Jul 11
     
    Fascinating application, tying it to likes and using it to understand what consumes want
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us | TagMan - 0 views

blog.tagman.com/us social media ROMI marketing strategy #ROISM Facebook
shared by Guy Powell on 21 Jul 11 - No Cached
  • Guy Powell on 21 Jul 11
     
    INteresting article on the cost of google+ and Facebook.  Never realized how a slight delay in page load can cost a lot of ROMI.  This is an unseen cost of social media.
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iPad boosts Apple profits: News from Warc.com - 0 views

www.warc.com/...EmailNews.news social media Apple ipad
shared by Guy Powell on 21 Jul 11 - No Cached
  • Guy Powell on 21 Jul 11
     
    Just amazing.  This will have a profound effect on marketing and especially social media
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MediaPost Publications What's The Value Of An Email Address Today? 07/18/2011 - 0 views

www.mediapost.com/publications email marketing ROI #ROMI value
shared by Guy Powell on 18 Jul 11 - No Cached
  • Guy Powell on 18 Jul 11
     
    Interesting article.  What's missing is the cost of an unsubscribe or an email junk mail designation (by the user).  These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.
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US mobile adspend to surge: News from Warc.com - 0 views

www.warc.com/...EmailNews.news mobile #MRMW11 Social Marketing
shared by Guy Powell on 18 Jul 11 - No Cached
  • Guy Powell on 18 Jul 11
     
    This seems to be the trend for Mobile.  Looking forward to #MRMW11.  Hope to see you there.
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MediaPost Publications U.S. Mobile Advertising To Hit $1.2 Billion In 2011 07/15/2011 - 0 views

www.mediapost.com/publications marketing social social media #ROISM media ROI ROMI strategy business
shared by Guy Powell on 15 Jul 11 - No Cached
  • Guy Powell on 15 Jul 11
     
    Getting excited about #MRMW11.  Looking forward to impact of mobile on ROI of Social Media
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Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views

usefulsocialmedia.com/b2b social social media media summit #ROISM
shared by Guy Powell on 15 Jul 11 - No Cached
  • Guy Powell on 15 Jul 11
     
    Interesting conference for B2B marketers.  Separating them from consumer can provide some real value specific to their needs.
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The Dilemma of Social Media Measurement | GreenBook - 0 views

www.greenbookblog.org/...ma-of-social-media-measurement social media measurement Michael Wolfe #ROISM marketing
shared by Guy Powell on 14 Jul 11 - No Cached
  • Guy Powell on 14 Jul 11
     
    Great article from Michael Wolfe.  He is definitely one of the world's best marketing measurement gurus.  Worth a look on how he is measuring the impact of social media.
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MediaPost Publications Google+ Adds Up 07/13/2011 - 0 views

www.mediapost.com/publications Google+ #ROISM social media strategy
shared by Guy Powell on 13 Jul 11 - No Cached
  • Guy Powell on 13 Jul 11
     
    Google+ definitely taking over a lot of the buzz
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Google+ not ready for brands: News from Warc.com - 0 views

www.warc.com/...EmailNews.news #ROISM Social marketing ROI social media strategy Facebook ROMI
shared by Guy Powell on 08 Jul 11 - No Cached
  • Guy Powell on 08 Jul 11
     
    Interesting to see how google+ will evolve.  If brands can't get involved, I wonder what the effect will be on growth.
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