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MediaPost Publications The Social Media Spiral Of Unengagement 11/15/2011 - 0 views

www.mediapost.com/...162370 ROISM social social media media marketing #ROISM ROMI
shared by Guy Powell on 16 Nov 11 - No Cached
  • Guy Powell on 16 Nov 11
     
    Very interesting article to drive conversation about unengagement
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How Young, Urban Consumers Respond to Digital Marketing in China - 0 views

www.emarketer.com/Article.aspx consumers china social media marketing
shared by Steven Groves on 15 Nov 11 - No Cached
  • Steven Groves on 15 Nov 11
     
    Participation rates in Chinese social are huge - if you're in the right social network for your age demographic
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Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views

www.wired.com/...google-plus-pages social media ROMI business marketing google plus pages
shared by Steven Groves on 09 Nov 11 - No Cached
  • Steven Groves on 09 Nov 11
     
    A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search
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B2B Marketers Have Much To Learn About Social - 0 views

www.mediapost.com/...uch-to-learn-about-social.html marketing social media stats ROMI business
shared by Steven Groves on 03 Nov 11 - No Cached
  • Steven Groves on 03 Nov 11
     
    Pretty impressive that it's 70% that are! "30% are not tracking the impact of such campaigns on lead generation and sales"
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Facebook by the Numbers [INFOGRAPHIC] - 1 views

mashable.com/...facebook-infographic social media statistics facebook
shared by Steven Groves on 21 Oct 11 - No Cached
  • Steven Groves on 21 Oct 11
     
    Ben Parr at Mashable delivers!
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Marketing ROI and Effectiveness Group News | LinkedIn - 0 views

www.linkedin.com/news effectiveness linkedin ROI #ROISM social social media facebook business
shared by Guy Powell on 20 Oct 11 - No Cached
  • Guy Powell on 20 Oct 11
     
    INteresting stats on Twitter usage and behavior twitter
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ROI of Social Media as seen by MGD Advertising [INFOGRAPHIC] - 0 views

www.mdgadvertising.com/...dg_advertising_infographic.png infographic socialmedia ROI business
shared by Steven Groves on 14 Oct 11 - No Cached
  • Steven Groves on 14 Oct 11
     
    MGD collect a bunch of ROI related stats and built an awesome Infographic
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Jaiku & Buzz - no longer a part of the technology world of here and now - 0 views

googleblog.blogspot.com/...fall-sweep.html google social media marketing business
shared by Steven Groves on 14 Oct 11 - No Cached
  • Steven Groves on 14 Oct 11
     
    Goodbye to Buzz & Jaiku - love the innovate and fail fast mentality... they appear to be investing more in G+
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The Yelp Effect: Leveling the Playing Field for Independent Restaurants - Technorati Sm... - 0 views

technorati.com/...lp-effect-leveling-the-playing business marketing review yelp!
shared by Steven Groves on 13 Oct 11 - No Cached
  • Steven Groves on 13 Oct 11
     
    The unique study shows that for every one-star rating increase in a restaurant review on the site, a restaurant achieved a 5-9% sales increase. This was not the case for chain or multi-unit establishments.
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Seeing the Forrester for the Trees - 0 views

blog.personal.com/...ng-the-forrester-for-the-trees business marketing personal VRM consumer
shared by Steven Groves on 06 Oct 11 - No Cached
  • Steven Groves on 06 Oct 11
     
    Forrester has just published this report and the people at Personal.com are making it available. This is a growing issue that now is seeing validation - marketers pay heed and ignore at your peril!
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The Demographics of Social Gamers, at Home and On the Go - eMarketer - 0 views

www.emarketer.com/Article.aspx demographics social statistics gamers
shared by Steven Groves on 06 Oct 11 - No Cached
  • Steven Groves on 06 Oct 11
     
    Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm
1More

Google To Debut Enhanced Ads - 0 views

www.mediapost.com/publications social media marketing consumer google ROMI business
shared by Steven Groves on 03 Oct 11 - No Cached
  • Steven Groves on 03 Oct 11
     
    "What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified." It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue
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MediaPost Publications Bringing Luxury To China: Tips For Marketing Success 10/03/2011 - 0 views

www.mediapost.com/publications marketing social media social #ROISM ROI ROMI strategy media luxury china
shared by Guy Powell on 03 Oct 11 - No Cached
  • Guy Powell on 03 Oct 11
     
    Interesting note on opportunities for luxury brands in and out of China.
1More

Social Media Marketing Mavens Group News | LinkedIn - 0 views

www.linkedin.com/news social social media social media marketing media marketing group linkedin news ROMI strategy ROI #ROISM
shared by Guy Powell on 30 Sep 11 - No Cached
  • Guy Powell on 30 Sep 11
     
    Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
1More

Online Marketing Without Advertising - 0 views

www.mediapost.com/events social media strategy marketing consumer statistics business
shared by Steven Groves on 28 Sep 11 - No Cached
  • Steven Groves on 28 Sep 11
     
    79% of ppl ignore online ads, FB ads carry a .05% CTR visitors / readers come for editorial content, not the ads; CTR for editorial content is 96x better than ad content
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What Facebook announced at F8 - 0 views

news.cnet.com/...facebook-announced-at-f8-today facebook social media strategy
shared by Steven Groves on 26 Sep 11 - No Cached
  • Steven Groves on 26 Sep 11
     
    Timeline OpenGraph Ticker Connections for P$ to explore? Yep...
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Auto brands top Chinese digital charts: News from Warc.com - 0 views

www.warc.com/...EmailNews.news China social media marketing #ROISM ROI ROMI
shared by Guy Powell on 19 Sep 11 - No Cached
  • Guy Powell on 19 Sep 11
     
    Interest stats on social media in China
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7 Things You Didn't Know Google Analytics Could Tell You - 0 views

www.openforum.com/...oogle-analytics-could-tell-you google analytics
shared by Steven Groves on 16 Sep 11 - No Cached
  • Steven Groves on 16 Sep 11
     
    Good insight on the tool, do any of these indicate a path to revenue?
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DIGIDAY:DAILY - Self-Regulation's New Backlash - 0 views

www.digidaydaily.com/...sing-dodged-the-privacy-bullet social media Self-Regulation strategy marketing consumer
shared by Steven Groves on 13 Sep 11 - No Cached
  • Steven Groves on 13 Sep 11
     
    Hodder believes that effective advertising and consumer privacy isn't necessarily at odds, and that advertisers need to look at "the meaning of content" rather than to new ways of tracking consumers around the Web.   Hear, hear...
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Facebook Officially Unveils Smart Friend Lists - 0 views

techcrunch.com/...lly-unveils-smart-friend-lists social media facebook lists #ROISM
shared by Steven Groves on 13 Sep 11 - No Cached
  • Steven Groves on 13 Sep 11
     
    Automated curation of your friends content
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