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Do academic social networks share academics' interests? | THE Features - 0 views

www.timeshighereducation.com/...orks-share-academics-interests scholarly_communication
shared by Megan Lloyd-Laney on 17 Apr 16 - No Cached
  • Megan Lloyd-Laney on 17 Apr 16
     
    "By David Matthews Twitter: @Davi"
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Social Media for the Small Business - 0 views

soberlivingoutpatient.blogspot.com/...ehab-delray-beach-boon-to.html social media Social Business
shared by Daniel Falk on 29 Sep 15 - No Cached
  • Daniel Falk on 29 Sep 15
     
    If we're using the reliable design, development, marketing and social media services then we can get the lot of traffic…
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9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views

smartdatacollective.com/...social-media-marketing-success Social Media ROI strategy marketing ROMI facebook #ROISM
shared by Guy Powell on 23 Jul 12 - No Cached
  • Guy Powell on 23 Jul 12
     
    Interesting set of success factors.
  • Daniel Falk on 29 Sep 15
     
    Nice tips.
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5 Ways to be a Twitter Search Expert - 1 views

info.webninjadojo.com/...-to-be-a-Twitter-Search-Expert search social media #ROISM ROMI ROI Twitter
shared by Guy Powell on 30 May 12 - No Cached
Daniel Falk and Mike John liked it
  • Guy Powell on 30 May 12
     
    Interesting nuances as it relates to twitter.
  • Mike John on 21 Sep 15
     
    Good info,
  • Daniel Falk on 29 Sep 15
     
    Thanks for sharing this useful information.
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Strategy - Eight Key Lessons on Running a Top-Notch A/B Testing Program : MarketingProf... - 0 views

www.marketingprofs.com/...a-top-notch-ab-testing-program strategy lessons marketing social media #ROISM social media ROMI ROI
shared by Guy Powell on 30 May 12 - No Cached
Mike John liked it
  • Guy Powell on 30 May 12
     
    These are great lessons on A/B testing.  They definitely apply to social media to drive ROI.
  • Mike John on 21 Sep 15
     
    Yeah, nice driving lessons.
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The Truth About What Works in Digital Marketing | News - Advertising Age - 3 views

adage.com/...235427 marketing social media #ROISM ROI strategy ROMI media business
shared by Guy Powell on 19 Jun 12 - No Cached
  • Guy Powell on 19 Jun 12
     
    Interesting article on overall media effectiveness comparing traditional to digital and social
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Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views

www.marketingvox.com/for-segmented-marketing-051127 social social media personas marketing #ROISM facebook ROMI ROI
shared by Guy Powell on 01 Jun 12 - No Cached
  • Guy Powell on 01 Jun 12
     
    Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
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Measuring Social Engagement: 3 Ways To Identify High Value Content - 3 views

marketingland.com/ntify-high-value-content-12352 measuring social engagement
shared by Guy Powell on 22 May 12 - No Cached
  • Guy Powell on 22 May 12
     
    Interesting overview of determining successful content in social
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12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views

econsultancy.com/...ould-influence-search-rankings marketing #ROISM social media ROMI ROI
shared by Guy Powell on 18 May 12 - No Cached
  • Guy Powell on 18 May 12
     
    Interesting way to look at tweet value as it relates to search.
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New Google Social Reports: 3 Missteps to Avoid - 0 views

www.socialsnap.com/...al-reports-3-missteps-to-avoid google social reports marketing social media #ROISM ROI business media ROMI facebook
shared by Guy Powell on 08 May 12 - No Cached
  • Guy Powell on 08 May 12
     
    This is an interesting read on Google Analytics new Social Reports
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Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 1 views

analytics.blogspot.mx/...lue-of-social-media-using.html google analytics worldwide marketing social media business #ROISM strategy
shared by Steven Groves on 02 May 12 - No Cached
  • Steven Groves on 02 May 12
     
    Google now provides a deeper understanding of how social impacts conversion.  
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Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

www.linkedin.com/groupItem worldwide marketing social india linkedin #ROISM social media business
shared by Steven Groves on 27 Apr 12 - No Cached
  • Steven Groves on 27 Apr 12
     
    Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz
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Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

socialmediaclub.org/...ublic-what-are-you-trying-hide business reputation social social media #ROISM
shared by Steven Groves on 20 Apr 12 - No Cached
  • Steven Groves on 20 Apr 12
     
    Consumer privacy does not mean that they have something to hide, it just means that they do not care to share.  Is that wrong?
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Google Offers TV-Like Viewable Impressions, Ratings Technology - MarketingVOX - 0 views

www.marketingvox.com/ions-ratings-technology-050990 ratings marketing ROMI media ROI strategy #ROISM social media
shared by Guy Powell on 18 Apr 12 - No Cached
  • Guy Powell on 18 Apr 12
     
    Interesting way to count an impression.  50% viewable for 1 second or more.
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Dell's aborted social share and earn scheme: Clever or controversial? - 0 views

www.mycustomer.com/...140460 business strategy dell reputation social
shared by Steven Groves on 12 Apr 12 - No Cached
  • Steven Groves on 12 Apr 12
     
    Not all social programs are sustainable and it's best to undo / roll back a program when it is not in alignment with corp vision.  Should Dell have launched the program at all? Probably not and that fact that they did was a misstep; how they handled it though is a case study for how to handle your own mistakes in social - believe me, you'll make a few.
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LinkedIn Debuts Tools To Target Followers - 1 views

www.mediapost.com/...tools-to-target-followers.html linkedin target marketing #ROISM
shared by Steven Groves on 11 Apr 12 - No Cached
  • Steven Groves on 11 Apr 12
     
    Very powerful and a tactic that will very much differentiate a LinkedIn presence from any other social platform - for now...
  • Guy Powell on 12 Apr 12
     
    Very interesting. LinkedIn is making Social CRM a lot easier for B2B Marketers. The question I have though, is whether this new LinkedIn tool is 'Social Media', or if this is more just targeted advertising in a Social media platform. Guy http://www.Marketing-Calculator.com
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First-Click, Last-Click Attribution Model For Social Media - 1 views

www.mediapost.com/...-attribution-model-for-so.html social media metrics measurement LTA #ROISM business strategy
shared by Steven Groves on 23 Mar 12 - No Cached
  • Steven Groves on 23 Mar 12
     
    Great article on how the push/pull between LTA and other measurement tactics can vary
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MediaPost Publications Social Media Responsibility Shifts In Marketing Organizations 03... - 0 views

www.mediapost.com/...ty-shifts-in-marketing-or.html marketing social media #ROISM social ROI strategy media ROMI business
shared by Guy Powell on 19 Mar 12 - No Cached
  • Guy Powell on 19 Mar 12
     
    Interesting SM trend.  If SM is in marketing operations, then it should be easier to track ROI
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The tone of life on social networking sites - 0 views

pewinternet.org/...Summary-of-findings.aspx social media #ROISM marketing pew social networking
shared by Steven Groves on 09 Feb 12 - No Cached
  • Steven Groves on 09 Feb 12
     
    Pews work is awesoem and here they examine the tone of online and social users - overwhelmingly positive.  No room for a negative nelly online!
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Pew: More Than Half Of Adults Used Cell Phones In Stores For Purchasing Decisions Durin... - 0 views

techcrunch.com/...-decisions-during-the-holidays social media #ROISM pew marketing
shared by Steven Groves on 30 Jan 12 - No Cached
  • Steven Groves on 30 Jan 12
     
    The continued blurring of mobile, e-commerce and social - love where this is going
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