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12 social signals from Twitter that could influence search rankings | Econsultancy - 0 views

econsultancy.com/...ould-influence-search-rankings marketing #ROISM social media ROMI ROI
shared by Guy Powell on 18 May 12 - No Cached
  • Guy Powell on 18 May 12
     
    Interesting way to look at tweet value as it relates to search.
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Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views

www.marketingvox.com/for-segmented-marketing-051127 social social media personas marketing #ROISM facebook ROMI ROI
shared by Guy Powell on 01 Jun 12 - No Cached
  • Guy Powell on 01 Jun 12
     
    Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
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Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx social media advertising marketing business ROI strategy
shared by Steven Groves on 04 Jan 12 - No Cached
  • Steven Groves on 04 Jan 12
     
    "long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"
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MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views

www.mediapost.com/...uiced-by-new-retail-index.html marketing social media social #ROISM ROMI media strategy business facebook
shared by Guy Powell on 22 Nov 11 - No Cached
  • Guy Powell on 22 Nov 11
     
    More metrics.  Sounds like an interesting index.
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Strategy - Eight Key Lessons on Running a Top-Notch A/B Testing Program : MarketingProf... - 0 views

www.marketingprofs.com/...a-top-notch-ab-testing-program strategy lessons marketing social media #ROISM social media ROMI ROI
shared by Guy Powell on 30 May 12 - No Cached
Mike John liked it
  • Guy Powell on 30 May 12
     
    These are great lessons on A/B testing.  They definitely apply to social media to drive ROI.
  • Mike John on 21 Sep 15
     
    Yeah, nice driving lessons.
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Social Media for the Small Business - 0 views

soberlivingoutpatient.blogspot.com/...ehab-delray-beach-boon-to.html social media Social Business
shared by Daniel Falk on 29 Sep 15 - No Cached
  • Daniel Falk on 29 Sep 15
     
    If we're using the reliable design, development, marketing and social media services then we can get the lot of traffic…
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The State and Future of the Social Media Management System Space « Web Strate... - 0 views

www.web-strategist.com/...-media-management-system-space social media marketing measurement
shared by Steven Groves on 17 Mar 11 - No Cached
  • Steven Groves on 17 Mar 11
     
    Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts
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What Makes China's Top 4 Social Networks Tick? - 1 views

mashable.com/...china-top-social-network social media china networks social
shared by Steven Groves on 18 Mar 11 - No Cached
  • Steven Groves on 18 Mar 11
     
    Good analysis by Kai Lukoff (@klukoff) - thanks Kai!
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Social media trails in China: News from Warc.com - 1 views

www.warc.com/...EmailNews.news social media marketing strategy in China
shared by Guy Powell on 10 Jun 11 - No Cached
  • Guy Powell on 10 Jun 11
     
    Social Media in China - Didn't think it was struggling this much.  As we write our supplement for China it will be interesting to see what is really working there.
  • Steven Groves on 11 Jun 11
     
    What I found most remarkable in the article is that search was not #1 - does a portal include search?
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Market Research | Monitoring Packages | Bristol | Social Media Mentor - 0 views

notfrombolton.co.uk/monitoring-market-research ROI of Social Media #ROISM ROMI
shared by Guy Powell on 10 May 11 - No Cached
  • Guy Powell on 10 May 11
     
    More ROI of Social Media papers.  Bristol has some good stuff
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Chart: CMO confidence in social media's ability to produce ROI - 0 views

www.marketingsherpa.com/article.php ROI ROMI social media marketing statistics business
shared by Steven Groves on 16 May 11 - No Cached
  • Steven Groves on 16 May 11
     
    "social marketing is a promising tactic that will eventually produce ROI"
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MediaPost Publications Establish Your Social Media Risk Quotient 05/10/2011 - 0 views

www.mediapost.com/publications Social media ROI strategy crisis management
shared by Guy Powell on 10 May 11 - No Cached
  • Guy Powell on 10 May 11
     
    I just commented on this.  It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.
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Social Media Marketing Mavens Group News | LinkedIn - 0 views

www.linkedin.com/news social social media social media marketing media marketing group linkedin news ROMI strategy ROI #ROISM
shared by Guy Powell on 30 Sep 11 - No Cached
  • Guy Powell on 30 Sep 11
     
    Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
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The Demographics of Social Gamers, at Home and On the Go - eMarketer - 0 views

www.emarketer.com/Article.aspx demographics social statistics gamers
shared by Steven Groves on 06 Oct 11 - No Cached
  • Steven Groves on 06 Oct 11
     
    Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm
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ROI of Social Media - 1 views

roiofsocialmedia.com Social Media ROI
shared by Guy Powell on 12 Apr 11 - No Cached
  • Guy Powell on 12 Apr 11
     
    How to measure and manage the return on social marketing investment
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MediaPost Publications U.S. Mobile Advertising To Hit $1.2 Billion In 2011 07/15/2011 - 0 views

www.mediapost.com/publications marketing social social media #ROISM media ROI ROMI strategy business
shared by Guy Powell on 15 Jul 11 - No Cached
  • Guy Powell on 15 Jul 11
     
    Getting excited about #MRMW11.  Looking forward to impact of mobile on ROI of Social Media
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Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views

usefulsocialmedia.com/b2b social social media media summit #ROISM
shared by Guy Powell on 15 Jul 11 - No Cached
  • Guy Powell on 15 Jul 11
     
    Interesting conference for B2B marketers.  Separating them from consumer can provide some real value specific to their needs.
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Privacy in Public - what are you trying to hide? | Social Media Club - 0 views

socialmediaclub.org/...ublic-what-are-you-trying-hide business reputation social social media #ROISM
shared by Steven Groves on 20 Apr 12 - No Cached
  • Steven Groves on 20 Apr 12
     
    Consumer privacy does not mean that they have something to hide, it just means that they do not care to share.  Is that wrong?
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Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

www.marketingprofs.com/...-an-appropriate-online-apology social media marketing strategy apology #ROISM
shared by Steven Groves on 05 Jan 12 - No Cached
  • Steven Groves on 05 Jan 12
     
    All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication
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Why digital intent matters | Taylor Davidson - 0 views

taylordavidson.com/...and-overhead-of-digital-intent social media #ROISM intent engine
shared by Steven Groves on 18 Jan 12 - No Cached
  • Steven Groves on 18 Jan 12
     
    social data is having a disruptive impact on the advertising and marketing technology industries.
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