9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views
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Guy Powell on 23 Jul 12Interesting set of success factors. -
Daniel Falk on 29 Sep 15Nice tips.
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MediaPost Publications Facebook Ads Do So Work, Says Facebook 06/12/2012 - 0 views
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Facebook Ads Do So Work, Says Facebook
Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views
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Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
New Google Social Reports: 3 Missteps to Avoid - 0 views
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This is an interesting read on Google Analytics new Social Reports
MediaPost Publications Social Metrics Juiced By New Retail Index 11/22/2011 - 0 views
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More metrics. Sounds like an interesting index.
MediaPost Publications Pepsi Changes View Of TV Advertising 11/17/2011 - 0 views
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It's great to see the big brands get the synergies between media right. This not only includes mass media but also social media.
Why Google Plus Pages (Will) Beat Facebook. And Twitter - 0 views
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A great analysis of why Google Brand Pages will matter over other social properties - short answer; they own Google Search
Facebook by the Numbers [INFOGRAPHIC] - 1 views
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Ben Parr at Mashable delivers!
Marketing ROI and Effectiveness Group News | LinkedIn - 0 views
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INteresting stats on Twitter usage and behavior twitter
Social Media Marketing Mavens Group News | LinkedIn - 0 views
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Interesting concept. I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
What Facebook announced at F8 - 0 views
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Timeline OpenGraph Ticker Connections for P$ to explore? Yep...
Facebook Officially Unveils Smart Friend Lists - 0 views
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Automated curation of your friends content
Age, Gender Affect Whether Consumers Will 'Like' an Ad - 1 views
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It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.
us | TagMan - 0 views
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INteresting article on the cost of google+ and Facebook. Never realized how a slight delay in page load can cost a lot of ROMI. This is an unseen cost of social media.
Google+ not ready for brands: News from Warc.com - 0 views
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Interesting to see how google+ will evolve. If brands can't get involved, I wonder what the effect will be on growth.
Facebook: 750M Members (Yes It's Confirmed) Get Access to Skype - MarketingVOX - 1 views
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Pretty impressive. 1 billion users is coming soon. Also, love using Skype.
Politicians, Brands Find Facebook Key Communicator - 0 views
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"Brands and political campaigns must reach people where they engage online. Rather than interrupt people, invite them to a conversation or engage with the message when it's convenient and beneficial for them. "
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This coming election will see the use of fully-formed social media campaigns for the first time ever. People will be wary of the sources posting the content though.
MediaPost Publications Facebook Delivers Ads 05/16/2011 - 0 views
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Wow, hard to believe how much advertising Facebook garners. They are definitely the new advertising platform. I wonder how effective they are.
Facebook "likes" prove worth: News from Warc.com - 0 views
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Interesting way to measure your product and brand success, through the number of likes. For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.
MediaPost Publications How the Mighty Have Fallen: Friendster and MySpace Suck It Up 04/27/2011 - 0 views
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INteresting to see the dynamism in social media. The question is what comes next after Facebook, or has Facebook won the battle and social media is now a Utility?