Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
Social Media in China - Didn't think it was struggling this much. As we write our supplement for China it will be interesting to see what is really working there.
I just commented on this. It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.
Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm
All a part of a Crisis Response Policy in Social - what's yours look like?
1. Typo? Start typing
2. There's no easy way out... so grovel
3. Stop the buck here
4. Don't leave anyone out
5. Have the top dog sign it
6. Compensate
7. Encourage communication