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A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen

Google now provides a deeper understanding of how social impacts conversion.  

Interesting overview of determining successful content in social

Interesting way to look at tweet value as it relates to search.

Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both

I just commented on this.  It would be great to hear if anyone has some experience in estimating the crisis management costs in the preparation and expected value of crisis management in social media.

One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on

It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.

Interesting conference for B2B marketers.  Separating them from consumer can provide some real value specific to their needs.

Interesting article.  What's missing is the cost of an unsubscribe or an email junk mail designation (by the user).  These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.

"Facebook ads can't and shouldn't be characterized as upper or lower-funnel"

Interesting article on where FB belongs in purchase funnel activity

"Today, users upload more than 48 hours - yes, 2 days worth! - of videos every minute. " Just huge... what value to marketers though?

Wow, just amazing and this doesn't include all the videos that are downloaded and viewed offline.