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Great article from Michael Wolfe.  He is definitely one of the world's best marketing measurement gurus.  Worth a look on how he is measuring the impact of social media.

"What should you measure? I recommend using a combination of rankings and analytics data (including ecommerce and/or goal data). But whatever you do, make sure your measurements clearly gauge the area you're trying to improve."

Great article on how the push/pull between LTA and other measurement tactics can vary

Interesting overview of determining successful content in social

Interesting metrics for mobile.

Looks like an interesting summit on social media measurement.  #ROISM

Interesting set of success factors.

Nice tips.

It's a great discussion to see Return on engagement v. Return on Investment.  Make sure you target the right success metric.

Interesitng perspective for B2B ROI of Social Media

Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.

Great article on practical ROI of Social Media Measurements.

Interesting statistic on measurement of social media ROI.

Anto Chittilappilly covers aspects of measurement outside of digital; nice article

How to measure and manage the return on social marketing investment

Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

"closing percentage and cost-per-acquisition are rated as the most effective metrics in helping B2B organizations evaluate marketing ROI" - What are you measuring?

Interesting way to measure your product and brand success, through the number of likes.  For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.

Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts

"Some 73% agreed marketers "lack business credibility" and are unable to prove if their activity boosts prospect levels, customer demand, conversion rates, sales and category share."

Will marketers and business agree to invest in measurement to help correct this stat?

MeasureUp is getting closer.  I hope to see you there.  With the addition of social media, this conference will help you in implementing the right marketing strategies across traditional and social media.