Group items tagged

"By David Matthews Twitter: @Davi"

Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz

Knowing what kind of tactic leads to results - great study by the people at eMarketer

More metrics.  Sounds like an interesting index.

Jeremiah Owyang is a real thought leader in this space - I encourage you all to follow his posts

"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "

Substantial support to the investment in social alongside traditional

Good analysis by Kai Lukoff (@klukoff) - thanks Kai!

Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam

Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

Interesting article.  What's missing is the cost of an unsubscribe or an email junk mail designation (by the user).  These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.

For data centers, storage is a constant concern. In 2012, 28 percent of data center managers acknowledged rapid storage growth as having a significant impact on their data operations. According to most data centers, as of 2012, they were experiencing data storage growth at a rate of 10 to 24 percent on an annual basis.

Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies

MGD collect a bunch of ROI related stats and built an awesome Infographic

Ben Parr at Mashable delivers!