"The study finds "zero statistical correlation between media expenditures, either total or digital, and brand sentiment." The creative-feel and message-look drives positive buzz around a brand, along with how companies spend ad budgets."
Three of the most important features of the new (1) Twitter brand pages are the expanded header image area, (2) the inclusion of a "featured Tweet" and (3) the ability to separate out a brand's @replies and @mentions.
"Brands and political campaigns must reach people where they engage online. Rather than interrupt people, invite them to a conversation or engage with the message when it's convenient and beneficial for them. "
This coming election will see the use of fully-formed social media campaigns for the first time ever. People will be wary of the sources posting the content though.
Dollar for dollar, you are actually going to receive more branding, and more impression impact, using streamed endorsements on Facebook and Twitter, than people seeing an ad on Facbeook, because the engagement rate is so much higher,
"when consumers were exposed to both brand-specific search results and social media, search clickthrough rates increased by 94%, indicating the investment in social media can help marketers to better influence consumers "
"The FMCG giant has already begun to implement an evolved international retail marketing strategy. Its guiding principles now entail rolling out fewer, but more substantial, new items and brand extensions. "
"What started as three lines of simple text has evolved into ads that are multimedia-rich, location-aware and socially-amplified."
It really is becoming the Golden Age of marketing - hundreds of ways to touch the consumer dozens of time without brand fatigue
Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm
Interesting way to measure your product and brand success, through the number of likes. For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.