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EDAWN facing new realities in social marketing campaign | www.rgj.com | Reno Gazette-Jo... - 0 views

www.rgj.com/...article portfolio socialmedia
shared by Mike Henderson on 24 Jun 08 - Cached

  • It is also best to appeal to prospective candidates in their own language and in their preferred medium. In this case, it is the Internet.

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Steve Rosenbaum: 5 Trends That Will Change Media in '09 - 0 views

www.huffingtonpost.com/...that-will-change_b_155119.html soclialmedia content
shared by Mike Henderson on 05 Jan 09 - Cached
  • This will create a huge influx of unfiltered material, and create a significant demand for filters and editors who can find/sort/select and recommend contextual quality content within verticals.
  • the core resource required to building a high-quality curated experience is not capital, but knowledge.
  • Apple has created a safe, trusted micro-payment economy around iTunes and the fact that only software that is tested gets into their iTunes systems is evidence that the Curation Economy is at play here too.
    • Mike Henderson
      Mike Henderson on 05 Jan 09
       
      Yeah, but i can't help but wonder what the market for iphone apps would look like if it weren't a double monopoly. only one phone only one store...
  • Mike Henderson on 05 Jan 09
     
    knowledge and TIME
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Tubemogul.com News - Online Video Research and Reports - 0 views

www.tubemogul.com/...index.php video marketing advertising
shared by Mike Henderson on 25 Feb 09 - Cached
  • The results are dramatic: most online video viewers watch mere seconds, rather than minutes, of a video.
  • For starters, it is clear that post-roll ads are of limited effectiveness.
  • Mike Henderson on 25 Feb 09
     
    only about 16% of online video viewers watch the whole thing. 10% click away in the first few seconds...
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What Accountants Can Teach You About Using Social Media - Advertising Age - Digital - 0 views

adage.com/...article accountants block facebook h&r marketing media myspace social twitter widgets youtube
shared by sterling doak on 20 May 08 - Cached
  • sterling doak on 20 May 08
     
    What Accountants Can Teach You About Using Social Media
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Why Twitter Matters - 0 views

www.businessweek.com/...tc20080514_269697.htm blogposts socialmedia twitter
shared by Mike Henderson on 27 May 08 - Cached
  • 140 characters can be smart, useful, maybe even necessary
  • to scope out minute-by-minute trends.
  • eading some to suggest that the microblogging service could become a powerhouse in social media.
  • ...4 more annotations...
  • All-too-frequent outages
  • "I have hundreds of friends on FB, but have done 10x the networking, connecting & communicating on Twitter," tweets Christian Anderson.
  • Twitterers find and follow the people they care about on the service.
  • I now need Twitter more than Twitter needs me." Arrington, who has nearly 17,000 people following his Twitterstream, continued: "It is now an important part of my work and social life, as I carry on bite-sized conversations with thousands of people around the world throughout the day. It's a huge marketing tool, and information tool. But it is also a social habit that's hard to kick."
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i am indisposed » Social Media Best Practices #6: Avoid being Twitterspam… - 0 views

www.iamindisposed.com/...ices-6-avoid-being-twitterspam branding marketing socialmedia
shared by Mike Henderson on 16 Apr 08 - Cached
  • Mike Henderson on 16 Apr 08
     
    Some of my thoughts on brand promotion on Twitter...
  • Mike Henderson on 16 Apr 08
     
    What do you think? Am I off base on this one?
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PR Tactics and The Strategist Online - 0 views

www.prsa.org/...viewNews.cfm bloggers mommy mother marketing
shared by Mike Henderson on 17 Jul 09 - Cached
  • Mike Henderson on 17 Jul 09
     
    This was bound to happen.
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Macmillan Expands Book and Author Podcast Program - 3/30/2009 - Publishers Weekly - 0 views

www.publishersweekly.com/...CA6647225.html podcast books authors grammargirl
shared by Mike Henderson on 30 Mar 09 - Cached
  • Although the stats on quickanddirtytips.com are fairly impressive—in 2008 more than 20 million Quick and Dirty podcasts were downloaded, and Web traffic was up 125%—the effort for Macmillan is still largely about test-marketing potential books and authors. Richard Rohrer, director of digital business development, said that while he's happy the site is a “financially successful enterprise,” he's more interested in seeing which podcasts and podcasters gain an audience. “The thing about podcasts is that they're a cost-effective way to test a subject area and talent,” he noted.
  • Mike Henderson on 30 Mar 09
     
    New media and traditional media do better when they work together.
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U.S. Online Video Market Soars in July as Summer Vacation Drives Pickup in Entertainmen... - 0 views

comscore.com/..._and_Leisure_Activities_Online video socialmedia pr
shared by Mike Henderson on 29 Aug 09 - Cached
  • 81.0 percent of the total U.S. Internet audience viewed online video.
  • Mike Henderson on 29 Aug 09
     
    Video useage stats
  • Mike Henderson on 29 Aug 09
     
    Online video view stats
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Why Mom Bloggers Aren't Flipping for Just a Sample of Your Product : GeekMommy's WebLife - 0 views

geekmommy.net/...hostedcontests mommyblog bloggerrelations PR
shared by Mike Henderson on 22 Jul 09 - Cached
  • getting bloggers to agree on anything is like herding cats
  • There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways
  • Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.
  • ...3 more annotations...
  • That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR
  • Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.
  • And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers - but while I may write for the love of it? That’s different than working for you for free.
  • Mike Henderson on 22 Jul 09
     
    I know I'm on a mommy blogger kick. It's research for a client. But the larger issue of Blogger Relations management, ethics and potential regulation is an interesting one and one that I'm watching.
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This is the week blogger outreach goes on trial.: The Social Path - 0 views

www.thesocialpath.com/...er-outreach-goes-on-trial.html mommyblog bloggerrelations blogging
shared by Mike Henderson on 22 Jul 09 - Cached
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.
  • ...2 more annotations...
  • As you can tell, these aren’t easy decisions to make for people in marketing, and it’s about 1,000 times more complicated for the bloggers themselves.
  • “well no - I’ve got this other company over here who is offering to compensate me for the same work and isn’t treating me as if being a blogger and/or a mom somehow made me lose my business skills and common sense.”
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