The Expo
is a hands-on, exciting, "how-to" event with practical conference sessions about
how to produce high-quality online audio and video content, grow a loyal
audience, and market or monetize that content in creative ways.
Corporate content creators and marketers attend to learn how to create
audio and video content for marketing or internal training and get educated on
strategies for advertising within online content that will resonate with their
customers and prospects.
"We are at an unprecedented time in the history of entertainment media. Never
before has the opportunity been so great for independent writers and actors,
musicians and producers to create compelling content on par with the studios,
networks and labels."
Josh Stylman, managing partner of Reprise Media, said marketers should go even further: They should not only buy paid ads but also issue press releases, which would show up in a news search; write blog posts, which would show up in a blog search; and buy contextual advertising so that marketers can address news reports and blog posts talking about the scare.
This is a perfect example of why the big agency model doesn't work. This would take a small, smart and nimble group to execute. By the time this made it thru the account planner to production to PR in a big agency, it's days and days after the fact. Marketers take floating sticky note - get smaller, smarter and faster.
When it comes to social media, the mentality of short lived campaigns should go away.
this campaign let go to gain more.
The campaign moved the active community from Facebook closer to the branded Microsite, closer to the corporate website, migrating users in an opt-in manner that lead to hundreds of comments was clever.
A recent poll of corporate communicators conducted by Ragan Communications and PollStream found 49 percent of the poll’s 401 respondents believe press releases are “as useful as ever.” Another 33 percent said they’re a necessary evil that won’t go away soon, in part because of SEC notification rules. An overwhelming 64 percent said they target their press releases most often to print outlets, and 23 percent listed online news and financial sites as well.
Horwell thinks about the audience and how useful the information is before sending press releases on behalf of her clients.
Of the respondents, one communicator echoed Horwell and said simply, “Sometimes you only need two sentences (a tweet) to tell a story.”
The exclusive partnership allows Getty Images to invite Flickr
members to participate in a Flickr branded collection on www.gettyimages.com that will be available for licensing to Getty
Images' creative, commercial and editorial customers in the coming months.
Getty Images will be the exclusive commercial rights manager of the photos selected to become part of the collection
This will create a huge influx of unfiltered material, and create a significant demand for filters and editors who can find/sort/select and recommend contextual quality content within verticals.
the core resource required to building a high-quality curated experience is not capital, but knowledge.
Apple has created a safe, trusted micro-payment economy around iTunes and the fact that only software that is tested gets into their iTunes systems is evidence that the Curation Economy is at play here too.
"I have hundreds of friends on FB, but have done 10x the networking, connecting & communicating on Twitter," tweets Christian Anderson.
Twitterers find and follow the people they care about on the service.
I now need Twitter more than Twitter needs me." Arrington, who has nearly 17,000 people following his Twitterstream, continued: "It is now an important part of my work and social life, as I carry on bite-sized conversations with thousands of people around the world throughout the day. It's a huge marketing tool, and information tool. But it is also a social habit that's hard to kick."
I like his note about the future of mobile marketing. The future is on demand and hopefully you can interact more on your mobile, but hopefully we can keep control of it.
"Text this number now in order to receive a 20% discount."
As a rising start-up, Buzznet is often compared to other social networking websites. However, Buzznet's Guides create daily music and pop-culture content that no other media-sharing site can rival. In addition to producing individual journals and video blogs, the on-staff curators deliver a live stream of relevant posts to the pages of Buzznet's music and pop-culture sections.
Buzznet distinguishes itself from traditional media sites and social networks that are focused on profile pages and communication tools by enabling Web users to program dynamic multimedia communities around the music and pop culture topics they are most passionate about.