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trehbein

Peace River Coal | Peace River Coal Home Page - 0 views

www.peacerivercoal.com

coal peace river mining bc

shared by trehbein on 07 Mar 11 - No Cached
  • Peace River Coal Inc., a producer of high-quality metallurgical coal for export, from Canada is jointly owned by Anglo American plc, Hillsborough Resources Ltd., and NEMI Northern Energy and Mining Inc. Anglo American holds a 74% interest in Peace River Coal. Peace River Coal owns substantial coal properties in the Peace River region of northeast British Columbia.
    • trehbein
      trehbein on 07 Mar 11
       
      This paragraph seems a bit jumbled. Because it's the first text people read, it may be more beneficial to state something more general and audience-friendly. What is written here seems a bit technical to jump into right off the start. Or, instead of having it all in one paragraph, it could be split into bullet points for easier reading.
  •  local and other partners
    • trehbein
      trehbein on 07 Mar 11
       
      'Local and others' seems very vague. Something like 'With the help of our local and global partners,' may be more straightforward. It almost seems like using 'others' could be misinterpreted for the reader to think that the company is hiding something about their partners.
  • Click here to view our photo gallery.
    • trehbein
      trehbein on 07 Mar 11
       
      Good lead-in to the photo gallery; straightforward and simple.
  • ...1 more annotation...
  • Privacy Policy | Terms & Conditions
    • trehbein
      trehbein on 07 Mar 11
       
      Good use of the bottom of the page to give links to other parts of the site. Helps make the page look 'complete'.
  • trehbein on 07 Mar 11
     
    My Rhetorical Analysis Markup (Peace River Coal website)
  • trehbein on 07 Mar 11
     
    Tammy's Rhetorical Analysis Markup (Peace River Coal website)
lindsay jmaiff

fultonco.com HOME - 1 views

www.fultonco.com

law firm Kamloops law lawyers injury family business firm claims

shared by lindsay jmaiff on 16 Feb 12 - No Cached
    • lindsay jmaiff
      lindsay jmaiff on 16 Feb 12
       
      Colours blue and gold: give a sence of royalty or astutness possibly. The picture with old books shows knowledge and wisdom, the slideshow if photos displays the companies use of technology. The Logo is in cursive and has a watermark which is visually pleasing to the eye, the cursive reidderates the old fashion trusted skill, also the date of establishment is highlighted in the logo-- being an old company puts value, trust and loyalty into it
  • lindsay jmaiff on 16 Feb 12
     
    Kamloops Law Firm, Rhetorical Analysis
Kristina Moller

SMART SET - Fashion retail store for style-savvy young women - 1 views

www.smartset.ca

fashion e-commerce

shared by Kristina Moller on 16 Feb 12 - No Cached
  • Kristina Moller on 16 Feb 12
     
    This is the page I chose to do my informal analysis on for Radneys English 2290 class.
J.Randolph Radney

YouTube - Fun with Rhetorical Analysis using cereal - 2 views

www.youtube.com/watch

youtube rhetoric analysis graphics

shared by J.Randolph Radney on 02 Nov 10 - No Cached
  • J.Randolph Radney on 02 Nov 10
     
    Most of this video is relevant to the topic of graphic design.
John Boulton

Home | University of Calgary - 1 views

www.ucalgary.ca

university Canada calgary business

shared by John Boulton on 08 Mar 11 - Cached
  • Home Prospective Students Current Students Alumni Community Faculty & Staff
    • John Boulton
      John Boulton on 08 Mar 11
       
      Links from homepage
  • Faculties Departments & Programs Continuing Education Research & Institutes International Services About the U of C Admin. & Governance Campus Services Giving to the U of C Accountability Quick Links Events & Dates Look Up! Research in Action
  • John Boulton on 08 Mar 11
     
    My rhetorical analysis
  • John Boulton on 08 Mar 11
     
    Attractive and welcoming pictures. Everyone seems to be smiling. Diversity in people in pictures. (cultures and interests)
anonymous

protect your health - 1 views

www.smartklean.com/...protect_your_health.html

clean wash detergent environment

shared by anonymous on 14 Jul 11 - No Cached
  • Ecological
  • Easy.
  • Economical.
  • ...7 more annotations...
    • anonymous
      anonymous on 14 Jul 11
       
      Economical appeals to your logic as when making new decisions you usually decide what is the most cost effective way. You dont want to buy a new product if its going to cost more than what you already pay.
  • If you can smell fragrance on your clothes when you get them out of the dryer, you are using too much detergent
  • Overuse of laundry detergent is not only wasteful and expensive, but very harmful to our environment and our health.
    • anonymous
      anonymous on 14 Jul 11
       
      Logic as "using too much detergent is expensive", and emotion appeal as using too much is bad for the environment, and you using too much is the reason.
  • The Solution: A big step forward in removing harmful chemicals from your home, body and environment is going detergent-free. After washing a fabric a few times with SmartKlean, you can completely eliminate all traces of detergent. With SmartKlean there is no need for laundry detergents, fabric softeners or dryer sheets. Our laundry ball is designed to wash effectively, leave clothes soft and leave zero residues behind on clothes and linens.  For those with skin sensitivities or conditions such as eczema, SmartKlean is ideal. It is important to note that even the trusted eco-friendly, hypoallergenic laundry detergents may contain SLS and SLES and other harsh chemicals. In addition, many soaps found in grocery stores contain additives that can still cause skin irritations. Although there are safer alternatives such as true soap, the easiest to use and by far the most economic choice for cleaning laundry is the SmartKlean Laundry Ball.
    • anonymous
      anonymous on 14 Jul 11
       
      Because it lists in the previous paragraphs what is wrong with normal soaps, promoting this alternative option appeals to character as this company product must be good because it doesnt do all the harmful things that were listed before.
  • Then there’s eczema. Throughout the world, many people suffer from this condition. In the US over one billion dollars a year is spent trying to fight its effects. Sadly, many of these are children. 90% of eczema sufferers experience symptoms before they reach the age of 5. A common type of eczema, ‘irritant contact dermatitis’, develops after frequent exposure to a mild irritants such as detergent.
    • anonymous
      anonymous on 14 Jul 11
       
      appeals to logic by telling you facts about a problem that is caused by too much irritants
  • The Problem: Regular laundry detergents leave residue in your clothes and linens each time they are washed. It is easy to verify this by smelling them. After eight washes, two percent of a garment’s weight comes from detergent residue. For people with skin sensitivities, this residue can not only cause severe skin irritations, but can also cause fabric to stiffen when it dries. Because of this, fabric softener is used to lubricate the fibers in order to make the fabric move freely again. Although it takes care of the itchy, stiff fabric, it only adds to the pile of chemical residues.
    • anonymous
      anonymous on 14 Jul 11
       
      appeals to logic, as it gives you examples of what you have experienced at home. also appeals to emotion as you are becoming aware of the true cause and harmful effect of what you experience in laundry
  • “It really works! I have been using mine for about a month now and it gets the laundry clean and fresh smelling without any added detergent
    • anonymous
      anonymous on 16 Jul 11
       
      credibility that the product is good.
  • anonymous on 14 Jul 11
     
    Rhetoric analysis
Alexander Condon

About TELUS - For our customers - 0 views

about.telus.com/...for_our_customers

shared by Alexander Condon on 05 Jul 11 - No Cached
  • Alexander Condon on 05 Jul 11
     
    I will use this site for my rhetorical analysis 
kenmcintyre

British Columbia Teachers' Federation - 0 views

bctf.ca

shared by kenmcintyre on 01 Mar 12 - Cached
    • kenmcintyre
      kenmcintyre on 01 Mar 12
       
      Why have they used this image, what were they trying to say?
    • kenmcintyre
      kenmcintyre on 05 Mar 12
       
      this is trying to show the support that the teachers movement has.
    • kenmcintyre
      kenmcintyre on 05 Mar 12
       
      There are always different videos too look at on the homepage.
    • kenmcintyre
      kenmcintyre on 05 Mar 12
       
      lots of colors used 
  • ...4 more annotations...
  • A total of 27,946 teachers voted yes in a province-wide vote conducted February 28 and 29, 2012. In all, 32,209 teachers cast ballots, of whom 87% voted yes. More...
  • Free the kids and control the teachersThis is the implicit message in the Ministry of Education Service Plan released with the provincial budget on February 22. Read the analysis here.
  • A signed agreement is in everyone's best interests     [Feb 21]
    • kenmcintyre
      kenmcintyre on 05 Mar 12
       
      Pathos.  The BCTF is trying to get their message across in bold letters in a font that looks like a child's printing.
Jennifer Rienks

Chahal Priddle LLP, Serving Kamloops & Merritt, BC, Canada. Lawyers for Personal Injury... - 4 views

www.chahallawyers.com/index.html

shared by Jennifer Rienks on 28 Feb 12 - No Cached
  • Let's be honest, hiring a lawyer feels risky. Why should you trust Chahal Priddle LLP? We know your situation. Do you need a lawyer who suits you or someone who will get the job done? Both. You're likely skeptical and uncomfortable about your problem. But you've been prompted to take action. We understand. We'll sit down with you, find out what type of outcome you're looking for and then find the best remedy to your legal issue. You can rely on us. Most of our paralegals and assistants have been with the firm for a long time, which means they're very experienced and very good at helping you. You won't have to re-explain your file to a new assistant or wait for someone to find what should be a quick answer to your question . You'll recommend us. Past clients and fellow professionals recommend us. Repeatedly. They'll tell you that they do so because we're easy to deal with, accessible, straightforward and because we work hard to help them through a stressful process. We get results, too. Browse through our website and learn how we could help you. The quickest start to solving your problem is to make a simple phone call to our office, but we know that the decision to take action requires research. Enjoy the site and when you're ready to call, we'll help answer your questions.
    • Jennifer Rienks
      Jennifer Rienks on 28 Feb 12
       
      a use of an appeal to character.
    • Jennifer Rienks
      Jennifer Rienks on 28 Feb 12
       
      The catch Phrase " you can Rely on us" Is a very obvious appeal to character, Throughout the sight they ensure that you can trust their expertise. This cements this idea to the reader.
    • Jennifer Rienks
      Jennifer Rienks on 28 Feb 12
       
      The photo of the Kamloops area, ensured the reader and potential clients that they are a small town company and care about the community, not just the monetary benfits.
  • ...1 more annotation...
    • Jennifer Rienks
      Jennifer Rienks on 28 Feb 12
       
      the type of language they use throughout the site, appears to have been designed to let the reader know that they are not just stuffy lawyers who use legaleze or complicated language, but are individuals who can relate and will fight for your well being.
  • Jennifer Rienks on 28 Feb 12
     
    Rhetorical Analysis
farouk hamood

What is Cancer? What Causes Cancer? - 3 views

www.medicalnewstoday.com/...cancer-oncology

shared by farouk hamood on 30 Nov 10 - No Cached
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • ...21 more annotations...
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is pathos because people passing away due to cancer diagnosis is very emotional.
  • Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
  • Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is logos because it depends on rationality, reason and proof.
  • Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is logos because its is purely based on logic.
  • Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
    • farouk hamood
      farouk hamood on 30 Nov 10
       
      This is logos because it can persuade people logically.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it is logical, and it is showing people through a video what cancer is.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it is a logical form of showing people what cancer is through a video.
  • A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
  • Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it explains the growth of cancer and how it spreads.
  • Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it tells what promotes cancer in an understanding and logical way.
  • Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
  • Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
  • Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because going through radiation takes a lot out of anyone.
  • As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is pathos because the symptoms of cancer bring people down tons.
  • There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it tells the facts about how cancer is classified.
  • Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is ethos because the information is clearly stated by a reliable source from the way they have put it.
  • Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This is logos because it is logical.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      This website is also full of rhetorical answers about cancer.
    • farouk hamood
      farouk hamood on 02 Dec 10
       
      The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
    • J.Randolph Radney
      J.Randolph Radney on 15 Dec 10
       
      Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
    • farouk hamood
      farouk hamood on 06 Dec 10
       
      One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
J.Randolph Radney

Breatheasy Stress Relief | Stress Management - 2 views

breatheasy-stress-relief.com

shared by J.Randolph Radney on 03 Dec 10 - No Cached
    • salma moideen
      salma moideen on 03 Dec 10
       
      Add a proper video showing how these CD's actually work on person. it will help to impress and get the attention of the audience more.
  • "Science Meets Nature" - not just a meaningless marketing slogan! The BreathEasy System merges ancient, natural healing arts with clinical science to create a genuine breakthrough in stress management: lasting stress relief.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Pathos: This is pathos, trying to persuade the audience in a pshycological approach.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      I don't agree with your analysis here. Pathos is an appeal to emotion.
  • That's how Breatheasy user Dr. George Szczerbaniuk puts it. The Breatheasy soundtrack contains a pleasant and natural-sounding breathing track (actually created from an ocean wave) actually woven into the fabric of the music. The breathing track gently and gradually slows your breathing from the overly tense and fast way we tend to breathe down to the slow and precise pattern proven to relieve chronic stress and anxiety and even reduce high blood pressure.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Ethos : this is ethos,since it is strongly recommended by a Dr.George and convincing the readers how the CD's actually work on people
  • ...2 more annotations...
  • And stress is not just a rotten feeling that makes us and those around us feel miserable. Chronic and severe stress is a killer. It provokes the release of harmful hormones like cortisol that attack and weaken our natural defenses. Cortisol can even penetrate a mother's womb to harm her unborn child.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Logos: this is logos, since it is strongly admitting the logical reasons of having stress
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      While this is true, I believe the appeal to avoid death is more an appeal to pathos here than in the previously highlighted text.
  • Fully portable: use with any CD or mp3 player (mp3 version now available with every purchase) - start today! User-friendly: carry in an iPod or mp3 player and use discreetly at work, in the doctor's waiting room... anywhere that you can be threatened with stress! Simple: no complicated "yoga breathing" routines. No tedious counting. No mysterious rituals or mumbo-jumbo. Just relax to beautiful music and breathe along with the unique guided breathing soundtrack. Enjoyable: uses real music in a wide range of styles (highest quality commercial recordings in various music styles - no muzak here!) Versatile: Master the method and apply independently to a huge range of circumstances... effortlessly acquire a method with a lifetime payoff! Kind to your heart... and your pocketbook: a mere fraction of the price of other stress management programs, high-tech audio devices and other methods you may have seen advertised... and no recurring costs! Unconditionally guaranteed with a full 6-month, zero-risk trial!
    • salma moideen
      salma moideen on 03 Dec 10
       
      Pathos: This is pathos, it is strongly influencing the audience by providing enough convenient.
Ralph I

How to raise $20,000 in a single night - The Globe and Mail - 0 views

www.theglobeandmail.com/...article1822712

shared by Ralph I on 05 Dec 10 - No Cached
  • How to raise $20,000 in a single night
    • Ralph I
      Ralph I on 05 Dec 10
       
      Title
  • “Next time, let’s just do a bake sale.”
    • Ralph I
      Ralph I on 05 Dec 10
       
      Narration
  • They both scurried to their purses: “I’ll take one!” I was elated. Here you go – ticket 001 and ticket 002. I texted the others. Guess what? Only 498 to go!
    • Ralph I
      Ralph I on 05 Dec 10
       
      Effect
  • ...9 more annotations...
  • “Let’s see what silent-auction items I can get donated,”
  • One day at the end of June I came into work with my head hung low. I had all 25 of my allotted tickets tucked into a pocket of my wallet. My co-workers asked, “Jen, how are your fundraiser ticket sales going?”
    • Ralph I
      Ralph I on 05 Dec 10
       
      Cause
  • With a tear almost rolling down my cheek, I replied, “We haven’t sold any.”
  • Who wouldn’t want to help this cause?
    • Ralph I
      Ralph I on 05 Dec 10
       
      Pathos - Appealing to the emotional side of the potential participants. this also adds to the validation of the story
  • I couldn’t wait to get back to my “normal” life
  • “I would have had you over for dinner but my apartment looks like a liquor store at the moment.”
  • “We couldn’t sleep either.”
  • “So, how was the party?”
  • “Let’s get some sleep and revisit that idea in six months,” I said. Deal.
  • Ralph I on 05 Dec 10
     
    The green highlighting demonstrates the narrative strategy to involve the reader.
  • Ralph I on 05 Dec 10
     
    Rhetorical Analysis
jenna swift

Charitable Gift Giving that Makes a Difference | Heifer International - 4 views

www.heifer.org/...b.183217

business charity

shared by jenna swift on 28 Nov 10 - No Cached
    • jenna swift
      jenna swift on 28 Nov 10
       
      Heifer Logo is consistently in this location to allow easy access to the home screen from any linked page.
  • Heifer International, 1 World Avenue, Little Rock, AR/USA 72202 (800) 422-0474 | 501(c)(3
    • jenna swift
      jenna swift on 28 Nov 10
       
      Company's identification information.
  • Contact Us
  • ...14 more annotations...
    • jenna swift
      jenna swift on 28 Nov 10
       
      The home page is lacking an informative introduction which explains the corporations purpose.
    • jenna swift
      jenna swift on 28 Nov 10
       
      This horizontal navigation bar is handy and consistent on each linked page. The titles are informative but could use some colour to make them more obvious.
    • jenna swift
      jenna swift on 28 Nov 10
       
      Colour coding each title with its subsequent link would make this website more interesting and increase accessibility.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The drop down menus under each title are also very convenient. This means you can find what you are looking for faster, without having to filter through information you don't want. In addition, you can easily move between the linked pages.
    • jenna swift
      jenna swift on 28 Nov 10
       
      These changing graphics give the viewer an overall sense of the organizations purpose (if they wait for the five sequences to shuffle through). They provide pictures of hope and a few words of information, seeking to appeal to the viewer's feelings.
    • jenna swift
      jenna swift on 28 Nov 10
       
      A few of the messages also persuade the viewer logically and ethically, giving strong facts and personal testimonies.
  • Sign up for Heifer's email updates:
    • jenna swift
      jenna swift on 28 Nov 10
       
      This is the organizations way of telling you even more about the charity and reminding you by sending regular e-mail updates. This seems like a good idea for any business.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The text is easy to read with lots of whitespace. The black lettering on white background is consistent throughout the website but it's a bit boring.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The highlighting techniques are appropriate; hyperlinks are underlined and headings are in red or blue.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The site uses pronouns throughout to engage the viewer.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The writing style throughout this website is serious yet personal.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The corporation's message is obvious: please donate! There are numerous links on this page for the viewer to click to contribute, making it an easy process.
    • jenna swift
      jenna swift on 28 Nov 10
       
      Heifer wants to spread the word about their charity. These links provide a way to tell the people you know about this great organization.
  • Contact Us
    • jenna swift
      jenna swift on 28 Nov 10
       
      Conventional search bar.
    • jenna swift
      jenna swift on 28 Nov 10
       
      This picture is a great use of pathos. Unlike an organization such as World Vision, Heifer influences its viewers by giving positive images of success and happiness.
    • jenna swift
      jenna swift on 28 Nov 10
       
      The video does not require an add-on that needs to be downloaded and does not play immediately when this page opens. The video must be clicked on to play it, meaning it won't slow down the site once you navigate here.
  • Story Of Hope
    • jenna swift
      jenna swift on 28 Nov 10
       
      The "Contact Us" page does not actually provide information for getting a hold of anyone at Heifer. This link would be more appropriately titled "Questions".
  • Pierre Ferrari, Heifer's CEO, addresses web visitors in this short video.
    • jenna swift
      jenna swift on 01 Dec 10
       
      This video provides the website with a strong ethical argument. The CEO informs the viewer that this organization is trustworthy and credible; it has been increasing sustainability in needy villages for 66 years!
  • jenna swift on 28 Nov 10
     
    Jenna's Rhetorical Analysis Assignment
J.Randolph Radney

YouTube - Broadcast Yourself. - 3 views

www.youtube.com/my_playlists

shared by J.Randolph Radney on 09 Feb 11 - No Cached
  • J.Randolph Radney on 09 Feb 11
     
    Videos on rhetorical analysis of different sorts
trehbein

Peace River Coal | Sustainability - 1 views

peacerivercoal.com/sustainabledevelopment.html

shared by trehbein on 07 Mar 11 - No Cached
  • ways  to
    • trehbein
      trehbein on 07 Mar 11
       
      Too many spaces between.
  • Environmental studies began at Peace River Coal's Trend mine in late 2003 and environmental monitoring continues to this day.  Environmental Assessment (EA) applications are in progress for the Roman Mountain Project which requires the collection of field data which includes air quality, geochemistry, climate and hydrology, groundwater, surface water and sediment, aquatic resources, soils and terrain, land use and tenure and heritage (archeology and traditional land use).
    • trehbein
      trehbein on 07 Mar 11
       
      Exemplification: Here they've used a case-in-point to explain their environmentally responsible practices.
  • Ethically sound practices result in a reduced environmental footprint and provides sustainable benefits to local and global communities alike.
    • trehbein
      trehbein on 07 Mar 11
       
      Cause and effect analysis: The statement suggests that because of ethically sound practices by the company, positive results occur.
  • ...2 more annotations...
  • benefiting us now, and for generations to come.
    • trehbein
      trehbein on 07 Mar 11
       
      Appeal to pathos: Speaking about the benefits for future generations gives a warm, positive feeling to the reater.
  • Peace River Coal endeavors to minimize negative operational impacts on the surrounding ecology and terrain, affecting not only our present, but the future for generations to come
    • trehbein
      trehbein on 07 Mar 11
       
      Although this sentence is intended to show company responsibility, it could backfire by creating the thought in the reader's mind that the mine processes are damaging to the environment. The use of 'affecting not only our present, but the future for generations to come' is intended to refer to the company's attention to minimizing impacts, but it could easily be interpreted to the negative effects themselves affecting generations for years to come. You could present the information in a more positive instead of a negative light, by saying what the company is doing to minimize operational impacts, without saying that the impacts are negative, and without pairing it directly with the thought that future generations are involved.
trehbein

Peace River Coal | Peace River Coal Safety - 1 views

peacerivercoal.com/peace-river-coal-safety.html

shared by trehbein on 07 Mar 11 - No Cached
  • At Peace River Coal Safety is Paramount
    • trehbein
      trehbein on 07 Mar 11
       
      Could be made more readable, such as: At Peace River Coal, Safety Is Paramount.' By putting a comma in, and ending with a period, it might make a bolder, more thought-out looking statement.
  • zero harm policy
    • trehbein
      trehbein on 07 Mar 11
       
      If this is the name of an actual policy, it could be capitalized to emphasize it's importance.
  • same, non-negotiable rules
    • trehbein
      trehbein on 07 Mar 11
       
      Should not be a comma after 'same', as it isn't really a listable descriptive term as used here.
  • ...6 more annotations...
  • Ensure that all of our operations have fundamentally safe, well designed plant, equipment and infrastructure
    • trehbein
      trehbein on 07 Mar 11
       
      The grammar here isn't quite correct. It's difficult to read 'All of our operations have... well designed plant,..'
  • Compliance with legislative and other requirements placed upon us, including those to which we voluntarily subscribe, is fundamental to the way we do business. 
    • trehbein
      trehbein on 07 Mar 11
       
      This is a long and potentially confusing sentence that could be re-worded for readability.
  • Rescue team
    • trehbein
      trehbein on 07 Mar 11
       
      'Rescue Team' should possibly all be capitalized, or be all lower-case, unless the team is just called 'Rescue'.
  • On September 18, 2009 Peace River Coal celebrated achieving the milestone of One-year Lost Time Injury Free operation.
    • trehbein
      trehbein on 07 Mar 11
       
      Again, could be re-worded, to something such as "...Peace River Coal operation celebrated the achievement of One-year Lost Time Injury Free." Or, "..celebrated achieving the 'One-Year Lost Time Injury Free' milestone.
  • successful recipients of the "Best and Overall First Aid Award" at the Regional Mines Rescue Competition - July 2009
    • trehbein
      trehbein on 07 Mar 11
       
      Ethos: Exemplifying this proud moment causes the reader to see more respectability in the company. This is not exactly using the company's pre-existing reputation to make a point believable, but it is making a believable point about how the company should be respected by using examples that appeal to the reader's view of the company overall.
  • We recognize that our strength as a company resides in the men and women who contribute to our business.
    • trehbein
      trehbein on 07 Mar 11
       
      Logos: The logical statement here implies that happy, healthy workers contribute more strength to the company itself than unhappy, injured ones, so this statement clearly states that it's in the best interests of the company to keep everyone safe. This is something that the reader can take and agree with at face value because it's an honest, logical statement.
Japjot Singh

Justice Institute of British Columbia | Canada's leading public safety educator - 1 views

www.jibc.ca

shared by Japjot Singh on 09 Mar 11 - No Cached
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      The website uses blue color to appeal to its viewer.
    • J.Randolph Radney
      J.Randolph Radney on 09 Mar 11
       
      There are different sorts of appeal; what kind is blue likely to evoke? What sort of appeal is this (logos, ethos, pathos)?
    • Japjot Singh
      Japjot Singh on 10 Mar 11
       
      Blue color is likely to evoke the emotional approach of the reader. So, i would say it pathos
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      The website uses various links at the bottom of the first page, so that viewer can get a better understand of the website. It also provides the company's contact details at the top right and bottom of the page, making it really easy for someone who wants to quickly look at some important data and then contact the company for more detailed information.
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      The main page has a very strong impression on the viewer as it provides a very detailed information about six main outlines on the top of the first page and can be really helpful.
    • J.Randolph Radney
      J.Randolph Radney on 09 Mar 11
       
      What do you mean by 'impression'?
    • Japjot Singh
      Japjot Singh on 10 Mar 11
       
      By " Impression", I mean to say that the website impresses the viewer by providing almost all the required information under six main outlines on the front page. These "Drop down" boxes give an impression of a good website.
  • ...5 more annotations...
  • Future Students Current Students Alumni International Clients Faculty & Staff
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Use of Quicklinks to target particular individuals for simplification of information.
  • Five things to know about JIBC
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Describes how jibc is changing itself to get more better(Enhancing law enforcement capacity, New JIBC website)  and providing extended services (like tution tax receipts)
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Uses various social networks to be accepted by wide variety of viewers.
  • Find Programs Find Courses
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      A handy quick search for easy individual approach.
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Rhetorical Analysis on www.jibc.ca
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

www.greenpeace.org/...intro

shared by Sabina Donnelly on 14 Jul 11 - No Cached
  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
      Sabina Donnelly on 14 Jul 11
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
      Sabina Donnelly on 16 Jul 11
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
      Sabina Donnelly on 17 Jul 11
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
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