Charitable Gift Giving that Makes a Difference | Heifer International - 4 views
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jenna swift on 28 Nov 10Heifer Logo is consistently in this location to allow easy access to the home screen from any linked page.
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Heifer International, 1 World Avenue, Little Rock, AR/USA 72202 (800) 422-0474 | 501(c)(3
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Contact Us
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The home page is lacking an informative introduction which explains the corporations purpose.
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This horizontal navigation bar is handy and consistent on each linked page. The titles are informative but could use some colour to make them more obvious.
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Colour coding each title with its subsequent link would make this website more interesting and increase accessibility.
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The drop down menus under each title are also very convenient. This means you can find what you are looking for faster, without having to filter through information you don't want. In addition, you can easily move between the linked pages.
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These changing graphics give the viewer an overall sense of the organizations purpose (if they wait for the five sequences to shuffle through). They provide pictures of hope and a few words of information, seeking to appeal to the viewer's feelings.
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A few of the messages also persuade the viewer logically and ethically, giving strong facts and personal testimonies.
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Sign up for Heifer's email updates:
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This is the organizations way of telling you even more about the charity and reminding you by sending regular e-mail updates. This seems like a good idea for any business.
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The text is easy to read with lots of whitespace. The black lettering on white background is consistent throughout the website but it's a bit boring.
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The highlighting techniques are appropriate; hyperlinks are underlined and headings are in red or blue.
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The corporation's message is obvious: please donate! There are numerous links on this page for the viewer to click to contribute, making it an easy process.
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Heifer wants to spread the word about their charity. These links provide a way to tell the people you know about this great organization.
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Contact Us
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This picture is a great use of pathos. Unlike an organization such as World Vision, Heifer influences its viewers by giving positive images of success and happiness.
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The video does not require an add-on that needs to be downloaded and does not play immediately when this page opens. The video must be clicked on to play it, meaning it won't slow down the site once you navigate here.
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Story Of Hope
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The "Contact Us" page does not actually provide information for getting a hold of anyone at Heifer. This link would be more appropriately titled "Questions".
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Pierre Ferrari, Heifer's CEO, addresses web visitors in this short video.
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This video provides the website with a strong ethical argument. The CEO informs the viewer that this organization is trustworthy and credible; it has been increasing sustainability in needy villages for 66 years!
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