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anonymous

Starbucks Coffee Company - 1 views

shared by anonymous on 01 Dec 10 - Cached
anonymous

protect your health - 1 views

  • Ecological
  • Easy.
  • Economical.
  • ...7 more annotations...
    • anonymous
       
      Economical appeals to your logic as when making new decisions you usually decide what is the most cost effective way. You dont want to buy a new product if its going to cost more than what you already pay.
  • If you can smell fragrance on your clothes when you get them out of the dryer, you are using too much detergent
  • Overuse of laundry detergent is not only wasteful and expensive, but very harmful to our environment and our health.
    • anonymous
       
      Logic as "using too much detergent is expensive", and emotion appeal as using too much is bad for the environment, and you using too much is the reason.
  • The Solution: A big step forward in removing harmful chemicals from your home, body and environment is going detergent-free. After washing a fabric a few times with SmartKlean, you can completely eliminate all traces of detergent. With SmartKlean there is no need for laundry detergents, fabric softeners or dryer sheets. Our laundry ball is designed to wash effectively, leave clothes soft and leave zero residues behind on clothes and linens.  For those with skin sensitivities or conditions such as eczema, SmartKlean is ideal. It is important to note that even the trusted eco-friendly, hypoallergenic laundry detergents may contain SLS and SLES and other harsh chemicals. In addition, many soaps found in grocery stores contain additives that can still cause skin irritations. Although there are safer alternatives such as true soap, the easiest to use and by far the most economic choice for cleaning laundry is the SmartKlean Laundry Ball.
    • anonymous
       
      Because it lists in the previous paragraphs what is wrong with normal soaps, promoting this alternative option appeals to character as this company product must be good because it doesnt do all the harmful things that were listed before.
  • Then there’s eczema. Throughout the world, many people suffer from this condition. In the US over one billion dollars a year is spent trying to fight its effects. Sadly, many of these are children. 90% of eczema sufferers experience symptoms before they reach the age of 5. A common type of eczema, ‘irritant contact dermatitis’, develops after frequent exposure to a mild irritants such as detergent.
    • anonymous
       
      appeals to logic by telling you facts about a problem that is caused by too much irritants
  • The Problem: Regular laundry detergents leave residue in your clothes and linens each time they are washed. It is easy to verify this by smelling them. After eight washes, two percent of a garment’s weight comes from detergent residue. For people with skin sensitivities, this residue can not only cause severe skin irritations, but can also cause fabric to stiffen when it dries. Because of this, fabric softener is used to lubricate the fibers in order to make the fabric move freely again. Although it takes care of the itchy, stiff fabric, it only adds to the pile of chemical residues.
    • anonymous
       
      appeals to logic, as it gives you examples of what you have experienced at home. also appeals to emotion as you are becoming aware of the true cause and harmful effect of what you experience in laundry
  • “It really works! I have been using mine for about a month now and it gets the laundry clean and fresh smelling without any added detergent
    • anonymous
       
      credibility that the product is good.
  •  
    Rhetoric analysis
J.Randolph Radney

Teaching in Social and Technological Networks « Connectivism - 0 views

  • Technological networks have transformed prominent businesses sectors: music, television, financial, manufacturing. Social networks, driven by technological networks, have similarly transformed communication, news, and personal interactions. Education sits at the social/technological nexus of change – primed for dramatic transformative change. In recent posts, I’ve argued for needed systemic innovation. I’d like focus more specifically on how teaching is impacted by social and technological networks.
  • social and technological networks subvert the classroom-based role of the teacher. Networks thin classroom walls. Experts are no longer “out there” or “over there”. Skype brings anyone, from anywhere, into a classroom. Students are not confined to interacting with only the ideas of a researcher or theorist. Instead, a student can interact directly with researchers through Twitter, blogs, Facebook, and listservs. The largely unitary voice of the traditional teacher is fragmented by the limitless conversation opportunities available in networks. When learners have control of the tools of conversation, they also control the conversations in which they choose to engage.
  • Course content is similarly fragmented. The textbook is now augmented with YouTube videos, online articles, simulations, Second Life builds, virtual museums, Diigo content trails, StumpleUpon reflections, and so on.
  • ...14 more annotations...
  • Thoughts, ideas, or messages that the teacher amplifies will generally have a greater probability of being seen by course participants.
  • The following are roles teacher play in networked learning environments: 1. Amplifying 2. Curating 3. Wayfinding and socially-driven sensemaking 4. Aggregating 5. Filtering 6. Modelling 7. Persistent presence
  • Views of teaching, of learner roles, of literacies, of expertise, of control, and of pedagogy are knotted together. Untying one requires untying the entire model.
  • The curator, in a learning context, arranges key elements of a subject in such a manner that learners will “bump into” them throughout the course. Instead of explicitly stating “you must know this”, the curator includes critical course concepts in her dialogue with learners, her comments on blog posts, her in-class discussions, and in her personal reflections.
  • I found my way through personal trial and error. Today’s social web is no different – we find our way through active exploration. Designers can aid the wayfinding process through consistency of design and functionality across various tools, but ultimately, it is the responsibility of the individual to click/fail/recoup and continue.
  • Fortunately, the experience of wayfinding is now augmented by social systems.
  • Sensemaking in complex environments is a social process.
  • Perhaps we need to spend more time in information abundant environments before we turn to aggregation as a means of making sense of the landscape.
  • magine a course where the fragmented conversations and content are analyzed (monitored) through a similar service. Instead of creating a structure of the course in advance of the students starting (the current model), course structure emerges through numerous fragmented interactions. “Intelligence” is applied after the content and interactions start, not before.
  • Aggregation should do the same – reveal the content and conversation structure of the course as it unfolds, rather than defining it in advance.
  • Filtering resources is an important educator role, but as noted already, effective filtering can be done through a combination of wayfinding, social sensemaking, and aggregation. But expertise still matters. Educators often have years or decades of experience in a field. As such, they are familiar with many of the concepts, pitfalls, confusions, and distractions that learners are likely to encounter.
  • To teach is to model and to demonstrate. To learn is to practice and to reflect.”
  • Apprenticeship learning models are among the most effective in attending to the full breadth of learning.
  • Without an online identity, you can’t connect with others – to know and be known. I don’t think I’m overstating the importance of have a presence in order to participate in networks. To teach well in networks – to weave a narrative of coherence with learners – requires a point of presence. As a course progresses, the teacher provides summary comments, synthesizes discussions, provides critical perspectives, and directs learners to resources they may not have encountered before.
  •  
    Here are some additional thoughts that relate to my teaching approach in courses.
Taylor Laird

Zero Waste | RECYCLING COUNCIL OF BRITISH COLUMBIA - 4 views

shared by Taylor Laird on 16 Feb 12 - No Cached
  • Zero Waste means linking communities, businesses and industries so that one's waste becomes another’s feedstock. It means preventing pollution at its source. It means new local jobs in communities throughout British Columbia
  • Zero Waste is a goal that is ethical, economical, efficient and visionary
  • Zero Waste will eliminate all discharges to land, water or air that are a threat to planetary, human, animal or plant health
  • ...5 more annotations...
    • Taylor Laird
       
      Blue-ethos Green-pathos and Pink-logos
    • Taylor Laird
       
      Colors of website are earthy. Background is white-indicates cleanliness. Colors are green like grass and trees, text is green and blue (like water) very environmental feel to it. Picture up top clean straight forward. Shows environment.
    • Mae Abano
       
      Overall website layout is simple and accessible. Colors of different shades of green and blue are chosen to represent the colors of the Earth. The information you need to know are grouped into categories, and phone numbers are displayed at top. Font size and font text are simple as it represents the environment of simplicity and cleanliness. The logo, looks like a part of a continent of the globe with recycling logo in the middle, same colors of green,blue and white are also used.
  • The Cities of Vancouver, Richmond, Burnaby, New Westminster, Port Coquitlam, Coquitlam, and Port Moody have already implemented residential organics collection programs.
  • The strategy is broad-based, targeting increased materials efficiencies in businesses, local economic development through "resource recovery" and public policy renewal to facilitate the development of a zero waste economy
  • RDN banned commercial food waste from the landfill. A commercial food waste diversion program involving businesses and organizations diverts more than 6,000 tonnes of food waste and organic compostables annually from the landfill.
Mae Abano

What is RCBC and what do we do? | RECYCLING COUNCIL OF BRITISH COLUMBIA - 3 views

shared by Mae Abano on 17 Feb 12 - No Cached
  • The Recycling Council of British Columbia (RCBC) is a multi-sectoral, non-profit organization promoting the principles of Zero Waste through information services, the exchange of ideas and research.
    • Mae Abano
       
      Different pictures of environment such as landscape, field of flowers, clouds were shown in different tabs to inform the people how beautiful our environment is. RCBC's social media websites can be find easily in case people want to be updated because the icons are provided at the side bar. 
    • Mae Abano
       
      At the end of the website, major sponsors/companies are also found so that everyone knows who supports the program,
  • RCBC promotes the exchange of ideas and information every day of the year, and through its annual conference in the spring and special events such as Waste Reduction Week in the fall.
  • ...1 more annotation...
    • Mae Abano
       
      blue-ethos, green-pathos and pink-logos 
Marcus Ramirez-Santoyo

What's Wrong with Abortion - the case against abortion - 3 views

  • ul II writes:
  • The common outcry, which is justly made on behalf of human rights -- for example, the right to health, to home, to work, to family, to culture -- is false and illusory if the right to life is not defended with maximum determination.
    • Marcus Ramirez-Santoyo
       
      This is an appeal to religion (since the authors quote a religious authority figure) as well as to morality. Without providing any kind of evidence, the authors attempt to convince people by telling them that it is their duty to oppose abortion.
    • Marcus Ramirez-Santoyo
       
      Ethos
  •  Abortion ruined my life and the woman I was involved with. We chose abortion to "save our careers" but it ended up costing everything.
    • Marcus Ramirez-Santoyo
       
      This is a personal argument based on the author's own personal experience. Although it shows what can happen, the author makes it seem as though it is an inevitable result of abortion. However, it cannot be generalized as other people may have had different experiences and feel differently about the issue.
  • ...24 more annotations...
    • Marcus Ramirez-Santoyo
       
      These pictures try to persuade people by making them believe that God does not condone abortion. It is also a reference to our 'playing God', which happens to be a common religious argument against scientific advancements. Furthermore, the depiction of children serves to demonstrate that children are an essential part of 'God's plan' and must, therefore, be protected. They also look weak and defenseless, which elicits an emotional response also known as the mother's / father's instinct.
    • Marcus Ramirez-Santoyo
       
      Ethos & pathos
    • Marcus Ramirez-Santoyo
       
      This is a picture of a 14-week old fetus. It, too, is supposed to elicit an emotional response, or a protective instinct. Since the 'baby' is fully recognizable as a 'human being' (due to the fact that it certainly looks like one), it serves to reinforce the argument that abortion is murder.
    • Marcus Ramirez-Santoyo
       
      Pathos
    • Marcus Ramirez-Santoyo
       
      The aborted fetus is supposed to make one feel disgusted and devastated as well as angry and sad. However, this is an 11-week old fetus (as opposed to the 14-week old fetus). It may be the case that there is a fundamental difference between an 11-week old and a 14-week old fetus in terms of their development into an actual human being.
    • Marcus Ramirez-Santoyo
       
      Pathos & attempt at logos
  • I'll call this girl "Sara."
    • Marcus Ramirez-Santoyo
       
      By giving the fetus a name and referring to it as "girl", the authors emphasize that it is (in their opinion, that is) a human being.
  • Sara could not protect herself while the "doctor" cut her head off with fore snips. This is what abortion looks like.
    • Marcus Ramirez-Santoyo
       
      This brutal description of what happened to the fetus in the picture once again elicits a strong emotional response. In addition to that, the author also fails to mention that there may be more to abortion than the 'killing' of 'human beings'.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Sara will never learn how skip or play hopscotch. She will never experience her first date or the prom.
    • Marcus Ramirez-Santoyo
       
      This is an appeal to emotion. The authors make the readers recall certain significant past events such as their prom or their first date. By doing so, the reader is forced to think about what it would have been like if it had been him or her and the authors successfully make it a very personal issue.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Sara has been denied the right to vote, the right to freedom of speech, the right to work. All these things that women have worked so hard to achieve have been denied to Sara.
    • Marcus Ramirez-Santoyo
       
      The authors then go on to argue that abortion is not only morally wrong but also politically wrong as it takes away several rights from a 'human being'. Furthermore, they compare it to feminist issues (which is also why they chose to call the fetus "Sara" and refer to it as a "girl"), thereby appealing to women and especially to feminists (whether they be male or female).
  • This first question we must ask ourselves when considering our opinion on abortion is this: "Is something being killed?" Everyone familiar with biology will answer yes. The next question is "What is being killed?" A simple way to answer this is to ask "Does it have DNA? The answer is yes. What kind is it? Human. The DNA at 5 minutes after conception is identical to the DNA 85 years after conception.
    • Marcus Ramirez-Santoyo
       
      The authors try to argue deductively. However, they assume that everything they say is based on nothing but facts even though they never prove that everything that 'has human DNA' is in fact a fully developed human being.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • Every major abortion rights organization and doctor admits it is a human being.
    • Marcus Ramirez-Santoyo
       
      The authors present this as a fact even though it is still a very controversial issue.
  • "Jane Roe" in the case has since said it was the worse mistake she ever made. How come you never hear that in the main stream media? She was a puppet for an abortion agenda, another example of the abortion industry's abuse of young women.
    • Marcus Ramirez-Santoyo
       
      The authors try to persuade the readers that the women who decide to get an abortion are actually victims. Surely, some of them regret it but there are also women who do not regret it. By taking one example and presenting it as a general rule of thumb, the authors redirect the reader's anger toward the authorities and the institutions that support abortion.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • Abortion is not the first time this word game of personhood vs. humanity has been played with human life. During the slave trade, it was acknowledged that black people were human beings, but not "persons". During the Holocaust, Hitler acknowledged that Jews were human beings. That's why he performed horrible experiments on them, but he did not acknowledge their "personhood."
    • Marcus Ramirez-Santoyo
       
      By comparing abortion to slavery and to the Holocaust, the authors once again elicit a strong emotional and moral response that leads to the readers thinking about the wrongness of the act. Abortion is thereby inevitably depicted as a crime (or even genocide), which is an attempt to make people want to oppose it.
    • Marcus Ramirez-Santoyo
       
      It seems like the authors are trying to make it look like an appeal to logos rather than pathos.
    • Marcus Ramirez-Santoyo
       
      Once again, this picture's purpose is to convince people that fetuses are fully developed human beings and that nothing really distinguishes them from any of us.
    • Marcus Ramirez-Santoyo
       
      However, just because the fetus is comprised of 46 chromosomes does not necessarily mean that a fetus is the same as a newborn baby.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • A newborn is not as well developed as a toddler. I am more developed than toddler.
    • Marcus Ramirez-Santoyo
       
      This comparison is invalid since the real question is whether a fetus is "alive" yet. Toddlers and the authors are without a doubt alive. Yet, the authors' use of an analogy is quite interesting as it seems to be an attempt to appeal to logic.
    • Marcus Ramirez-Santoyo
       
      Attempt at logs
  • Yes the unborn baby lives in a unique environment. But I do not cease becoming a human when I travel to work, or home. Environment does not determine personhood.
    • Marcus Ramirez-Santoyo
       
      Once again, this analogy is invalid. One's workplace and one's home are both situated in a world outside of the womb whereas a fetus is not a part of 'our' world yet.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • In the last 30 years approximately 21,500,000 women have died violent deaths in the United States. They have had their arms ripped off, they have had their legs ripped off, they have had their heads cut off. These women were defenceless, they could not speak out to defend themselves. They remained silent as they were brutally murdered. These women were not fully grown. They were waiting to be born. These women died from abortion. Most abortionists are men who say that they are in favour of women's rights and they say they shun violence against women. Obviously, they are not in favour of the rights of women in the womb.
    • Marcus Ramirez-Santoyo
       
      Once again, the authors appeal to feminism and claim (without any evidence) that abortion is, indeed, murder. They are thereby taking the peripheral route rather than the central route to persuasion as they focus on the emotional rather than the factual / logical aspects of the matter.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Half of women carrying babies have a little boy inside them with a penis. Is that penis a part of her body? That would be a first.
    • Marcus Ramirez-Santoyo
       
      The authors' use of sarcasm is quite effective in this case as it helps make a point regarding the difference between a woman's body and the fetus's body.
    • Marcus Ramirez-Santoyo
       
      Logos
  • The abortion industry is a multi billion dollar industry and Planned Parenthood is now exporting this industry to countries around the world like a McDonald's franchise.  I just attended a summit on "Population Control" in Ottawa. It is scary to think that we are now trying to export abortion to countries around the world the way we export wheat. Much of this is being paid by our governments.
    • Marcus Ramirez-Santoyo
       
      Making it seem as though abortion is but a business distracts from other aspects of it such as 'abortion as a result of rape' etc. and redirects anger toward the institutions that support it. Hence, people's desire to put an end to abortion grows (if they do not critically reflect on it, that is). 
    • Marcus Ramirez-Santoyo
       
      Pathos
  • I believe that as Christians we are obligated to step in. The Bible makes it clear that it is wrong to stand by as innocent blood is shed. (Deut 21:5, 7-9; Ezk 22:3-4, Is 1:15-16, Lev 18:21. ) Ruben rescued Joseph (Gn 37:21-22), Hebrew midwives rescued baby boys from the infanticide of Pharaoh (Ex 1:17) The solders of Saul rescued Jonathan from murder (1 Sam 14:45), Obadiah rescued 100 prophets from Jezebel. Esther risked her life to save her people from genocide.
    • Marcus Ramirez-Santoyo
       
      Once again, this is an approach to religion and morality and abortion is depicted as murder and genocide. This also elicits an emotional response.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • 23,000 couples in Canada and 230,000 couples in the US want to adopt children. Many go overseas to find babies because North Americans abort the majority of our unwanted babies.
    • Marcus Ramirez-Santoyo
       
      The authors distract from the real issue at hand and even blame women who decide to have an abortion for the hardship of couples who wish to adopt a child. This might actually help win them over, too.
    • Marcus Ramirez-Santoyo
       
      Logos
  • "Oh Lord give us the strength to not only experience our horror at this holocaust but the courageously stand up and be counted and to follow the heroes who brought down the slave trade and those who saved Jews from the Holocaust."
    • Marcus Ramirez-Santoyo
       
      The repetition of a previously mentioned idea only re-emphasizes its importance and elicits the same emotional response again (and perhaps even a stronger one than before).
    • Marcus Ramirez-Santoyo
       
      Pathos
  • after the Genome project
    • Marcus Ramirez-Santoyo
       
      Mentioning the Human Genome Project makes the authors' claim seem more factual and believable.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • Fertilization is the miracle moment, and all 46 chromosomes are coming together. It's when life begins. It is new human life.
    • Marcus Ramirez-Santoyo
       
      The description of the process ('a miracle') once again adds a religious or a spiritual aspect to it. Claiming that it is in fact a 'new human life' ignores the actual controversy around the issue and effectively introduces the next and final argument.
  • It is the killing of an innocent human. Lord Jesus, let Your prayer of unity for Christians become a reality, in Your way we have absolute confidence that you can bring your people together we give you absolute permission to move Amen
    • Marcus Ramirez-Santoyo
       
      Repeating the main statement (it is murder) and ending the discussion with a 'prayer' emphasizes the wrongness of the act as well as the religious aspect of it. We should not play God because 'in Your way [God's way] we have absolute confidence', meaning that if God wanted it to happen it would happen naturally (by itself). Furthermore, ending the discussion the same it started is also very effective as it demonstrates that it is now 'complete' (like a 'vicious' cycle that one cannot escape).
    • Marcus Ramirez-Santoyo
       
      Pathos & ethos
  • I do not come to the Pro-life movement for some altruistic reason, I come through my own experience and suffering.
    • Marcus Ramirez-Santoyo
       
      The authors are trying to establish credibility (ethos).
Dherar Ali Al-failakawi

Vancouver Electric Vehicle Association - 0 views

    • Dherar Ali Al-failakawi
       
      It usually takes hours to charge an electric car, i wonder how long he'll be holding that for.
  • Vancouver, BC. The Vancouver Electric Vehicle Association has declared 2012 the “Year of the Electric Car”
  • Current EV models offer a range of 120-220 kilometres.
  • ...12 more annotations...
    • Dherar Ali Al-failakawi
       
      I think this is a mistake because the waste of research and resources is quite large. It is useless at that mileage range, therefore efforts in electric car technology advancement shouldn't be towards the most energy consuming cars. Efforts should be concentrated towards efficiency as opposed to brute force. That will eventually lead to this unreasonable attempt. 
  • Current EV models offer a range of 120-220 kilometres.
  • North American work pickup trucks and vans built new with a 40-mile plug-in range
    • Dherar Ali Al-failakawi
       
      I like the efforts B.C. is making, it is one of the few places electric cars can be good for the environment because the electric source is hydro, which is much more forgiving than most sources of energy to the environment.
    • Dherar Ali Al-failakawi
       
      Different claims of average mileage in different articles
  • Fully charged electric vehicle batteries can travel as far as 100 to 160 km
  • to be sure that inattentive or sight-impaired pedestrians can hear them coming
  • The BMS that managed a 53 kWH battery pack of Thundersky 160AH cells
  • The BC Government announced today up to $5000 rebates for new EV purchases. $500 rebates for charging stations
  • Jaguar C-X75 Hybrid has 50 km All-Electric Range
  • The third double electric vehicle charging station has been installed on Mayne Island at the Fernhill Centre,
  • Zero Emissions Race t
Stewart Matthews

Canada Banking, Investing, and Insurance - RBC - 0 views

    • Stewart Matthews
       
      Shows pathos, Canada is known as being very open to immagrants, and this show that RBC welcomes it as well.
    • Stewart Matthews
       
      This shows logos, the statistics are there that online banking fraud is a growing problem, and RBC is giving you the tools you need to minimize your risk.
    • Stewart Matthews
       
      Example of pathos, basically showing off their accomplishments and donations. Could possibly make someone wnat to switch from their current bank.
  • ...8 more annotations...
    • Stewart Matthews
       
      Another appeal to pathos, showing how quick and easy it is to get banking advice, making your online experience that much easier.
  • Learn More Corporate Profile Corporate Governance History Voluntary Codes & Public Commitments News & Information Investor Relations Media Newsroom Economics Publications RBC and... Newcomers to Canada Corporate Responsibility Donations Sponsorships The Environment Diversity How to... Contact us Make a Complaint Become an Employee Become a Vendor
    • Stewart Matthews
       
      Very easy to use options at the bottom, clear and easy to understand. Makes the things that the average person might be looking for easy to access.
    • Stewart Matthews
       
      Keeps you up to date on the newest developments with RBC.
    • Stewart Matthews
       
      Example of pathos, appealing to everyone's need for a sence of security.
    • Stewart Matthews
       
      If you are a current customer, they make signing in to the website quick adn easy. If not, the first thing you would see would be the "enroll now" button.
    • Stewart Matthews
       
      Shows a happy young couple, possibly trying to attract young newly married or soon to be married couples to put their money in RBC.
    • Stewart Matthews
       
      The whole main page is kept very simple, requiring the reader to click around on what they want without having to read anything that is not crucial to them.
Sabina Donnelly

Challenge Nike and adidas to cut the chemicals and detox our water - 2 views

  • Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous  chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
  • oin us in challen
  • As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
    • Sabina Donnelly
       
      Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
  • ...8 more annotations...
  • ransported in our oceans, atmosphere and food chains. High levels of  cert
  • hey can also be found far beyond their original source,
    • Sabina Donnelly
       
      The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
  • If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
    • Sabina Donnelly
       
      "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • ain hazardous chemicals have even been found in polar bears!
    • Sabina Donnelly
       
      Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
    • Sabina Donnelly
       
      style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
  •  
    Video publication by Greenpeace
Brandon Del Debbio

Kamloops Community YMCA-YWCA Home Page - 2 views

  • Did you know that the Y believes that no-one should be denied the opportunity to participate in our programs and facilities? If you need financial assistance, please contact us.
    • Brandon Del Debbio
       
      Attracts the emotion of equalitity anong people. Offers financial assistance which may appeal to one's logic of reasoning for why they should go since money issues can be worked out.
  • facilities
    • Brandon Del Debbio
       
      This picture shows customers having a pleasant time on the machines. All the machines in this image are being occupied by customers that seem satisfied. This may appeal to pathos because people may want to work out in an happy environment
  • ...12 more annotations...
  • Y members!Please help us serve you better by filling out the 2012 Member Satisfaction Survey.
  • Click HERE for more details. All proceeds from both events go to the Y Strong Kids Campaign.
    • Brandon Del Debbio
       
      Direct information on where money is donated.
    • Brandon Del Debbio
       
      The "Donate Now" button contains the colors of red and orange. This may be to attract attention. It also may may appeal to ethos in a way since some may want to click on an unique coloured button.
    • Brandon Del Debbio
       
      The picture with the young child swimming with a parent while in a lifejacket may appeal to pathos, ethos, and logos. Pathos because it appeals to the emotion of fun and saftey of child. Also there is "Tell us about your Y" title under which makes it more personal. Ethos because the guardian and child do seem like real patrons which gives credability.Logos because it makes sense of taking your child for a swim where it is safe and happy.
  •  
  • Y Gold and Y Platinum Members Check HERE for the winner of the Y Gold Y Platinum monthly draw and other exclusive benefits!
    • Brandon Del Debbio
       
      Notice the letters in gold color. May suggest supreme or top notch.
    • Brandon Del Debbio
       
      The "YMCA-YWCA Strong Kids Campaign" logo is in red rectangular box with an orange box in the background. Possibly to make it stand out on a white coloured background.
    • Brandon Del Debbio
       
      The YMCA logo where it says "We Build Strong Kids, Strong Families, Strong Communities" appeals to pathos. It appeals to community pride.
    • Brandon Del Debbio
       
      On this homepage/dontation page, selected typing is pink. May be pink to help make it stand out but pink may also be seen as a positive color and health.
    • Brandon Del Debbio
       
      The Y logo is black with a little red. This color scheme may make it memorible.
    • Brandon Del Debbio
       
      The options/links of other pages are blue. This makes it a different eye catcher than all the different colors.
    • Brandon Del Debbio
       
      This text also appeals to emotion and logos by providing good service by trying to get feedback for improvement
eliza ediger

The Morgan Horse - 2 views

  • Beginning in 1789 from a single stallion, Justin Morgan, today’s Morgan continues to carry the features of its founding sire.
    • eliza ediger
       
      the first paragraph of this site tells a little about the Morgan horse. It also discribes the horse, making it sound like a well built horse, that can be used for any riding type. Finally they end the first paragraph, telling us that once you have one Morgan you would most likely like another.
    • eliza ediger
       
      This paragraph appeals to character, since the first morgan horse was so willing and strong the Morgan today should carry some of the originals personality.
  • A short broad head, small sharp ears, a long laid-back shoulder, deep body and straight, clean-boned legs, make the Morgan the choice of both casual rider and the earnest professional. Once you have owned one Morgan, you will want another.
    • eliza ediger
       
      Black and white picture, show the old roots of the Morgan horse breed, this lets you feel comfortable if someone wants to learn more or thinks of buying a Morgan horse.
  • ...8 more annotations...
  • Agility, athletic ability and stamina, make the Morgan and ideal working horse - whether it is used for stock horse events, competitive trail riding, or jumping. The in-bred ground-covering trot make the Morgan the first choice as a driving horse, for pleasure or show.
    • eliza ediger
       
      What types of riding the morgan horse is used for and is good at is described in short paragraph, showing how much the horses can do and how useful this horse can be.
  • The Morgan Horse     Athletic, Agile and Active For Sport, Pleasure and Show Alert, Intelligent and Kind
    • eliza ediger
       
      This website has a kind of slogan for the morgan horse, this would apeal to emotion.
    • eliza ediger
       
      The website colours are shades of green and white. The white is useful for contrast between the words and pictures making the words easy to read and pictures standout. Altrough the green looks good on the title banner and menu bar, the green colour around the page seems not to go good with the website.
    • eliza ediger
       
      The title banner has show pictures of morgan horses and some morgans relaxing. This banner's green shade is relaxing and comforting, it makes the Alberta Morgan Horse Club seem like it will be a comfortable environment to learn about the activities of the Morgan horse.
  • And did someone mention Verstatile?
  • The finest and oldest of North America’s light horse breeds     The Horse with a Future     Elegant, Willing and Versatile
    • eliza ediger
       
      Appeals to pathos, by saying that his horse has a future and has had a historicla past.
  • Sales of Alberta-bred Morgan horses throughout Canada and the United States attest to the high quality of stock produced
    • eliza ediger
       
      This appeals to logic beacause if some one is buying a morgan horse to breed or show, they would want a "well-bred" horse. And this site is saying that the horses bred in Alberta are sold in Canada and the United States. So if you want a horses they say you could get a good one from Alberta.
    • eliza ediger
       
      All the pictures of the morgan horse doing different disciplines, shows and pleasure riding shows how the horse is verstatile. These pictures appeal to emotion because the rider who gets a morgan could use them for anything. And logic because they may want a hore that is willing to do whatever discipline they want to pursue.
ivanhartling

7 Secrets to Getting Your Next Job Using Social Media - 10 views

  • About 1 year ago Dan Schawbel 607 Secrets to Getting Your Next Job Using Social Media
    • Kai Zhao
       
      hello team?
  • About 1 year ago Dan Schawbel 607 Secrets to Getting Your Next Job Using Social Media
    • Yingpeng Wu
       
      hi there
  • 7 Secrets to Getting Your Next Job Using Social Media
  • ...5 more annotations...
  • The current environment
    • Yingpeng Wu
       
      FBI
    • Yingpeng Wu
       
      gg
    • nikki hogg
       
      Really lengthy homepage, it would be nice if they have a sort of table of contents with hyperlinks that could take you to each of the 7 secrets
    • ivanhartling
       
      I don't like how long this page is. It requires a lot of scrolling to navigate and I think it would be easier if the 7 secrets were seperated into seperate pages.
    • nikki hogg
       
      the sidebar on the right is a bit distracting and it makes it challenging to focus. it isnt that easy to quickly navigate through this site
  • 1. Conduct a people search instead of a job search
    • ivanhartling
       
      Title catches your attention.
  •  
    This supplements Chapter Seven of the course text, providing some social media job search ideas.
Jordan Turgeon

Kinect - Xbox.com - 2 views

shared by Jordan Turgeon on 23 Nov 10 - No Cached
    • Jordan Turgeon
       
      Easily understandable heading list of different sections of the web-site
    • Jordan Turgeon
       
      Videos provide an insight towards how the product is used. Also, it promotes a fun factor for various ages and families alike
    • Jordan Turgeon
       
      Similar heading style that directs people to specific and well-identified areas. The added colours makes them easily distinguishable
  • ...19 more annotations...
    • Jordan Turgeon
       
      Lots of visuals which help the reader further understand the product without the need for large amounts of text
  • You are the controller. No gadgets, no gizmos, just you!
    • Jordan Turgeon
       
      Strong statement and direct. States exactly what the product does up front
  • Kinect brings games and entertainment to life in extraordinary new ways without using a controller. Imagine controlling movies and music with the wave of a hand or the sound of your voice. With Kinect, technology evaporates, letting the natural magic in all of us shine.
    • Jordan Turgeon
       
      Gives a small description of the product in text. It supports the given images by providing meaning to what the people are actually doing. It's simple and short so people will take the time to read or skim it
    • Jordan Turgeon
       
      Clever use of drop down menus. Prevents unnecessary clutter
    • Jordan Turgeon
       
      Neat features; however, they should be placed on another page for those who are interested. All these do is slow the page down and provide distractions
  • Controller-free gaming means full body play. Kinect responds to how you move. So if you have to kick, then kick. If you have to jump, then jump. You already know how to play. All you have to do now is to get off the couch.
    • Jordan Turgeon
       
      Generally points towards the involvement of a form of physical activity - something that is an issue today
  • It's All About You Once you wave your hand to activate the sensor, your Kinect will be able to recognize you and access your Avatar. Then you’ll be able to jump in and out of different games, and show off and share your moves.
    • Jordan Turgeon
       
      Gives a personalized image of what the product actually does and is supported with the given picture. This implies you are in control
  • Endless Entertainment Enjoy HD movies, music and sports through Xbox LIVE without any extra accessories. Just use a wave of your hand or the sound of your voice to enjoy 3,500 games on ESPN, HD movies through Zune, streaming music from Last.fm.
    • Jordan Turgeon
       
      Adds persuasive appeal by commenting that almost anything you'd want can be accessed from one common place using this device
  • Something For Everyone Whether you’re a gamer or not, anyone can play and have a blast. And with advanced parental controls and movies for the family, Kinect promises a gaming experience that’s safe, secure and fun for everyone.
    • Jordan Turgeon
       
      This statement argues that this product is good for anyone, and not just gamers. The whole family can have fun and enjoy
  • You're Ready to Play Easy to use and instantly fun, Kinect gets everyone off the couch and moving, laughing and cheering. See a ball? Kick it. Want to join a friend in the fun? Simply jump in.
    • Jordan Turgeon
       
      creates appeal using ease of use and fun as a basis
  • Games For Everyone
    • Jordan Turgeon
       
      Repetition that increases the message that this product is fit for anyone
  • More Than Just Games
    • Jordan Turgeon
       
      Further repetition - lets people know again that you can do more than just game with this product
  • Games Anyone Can Enjoy Kinect™ for Xbox 360® has a collection of games to suit any style of play. And they're designed for full body play, so each one is as unique as the person playing them. Yep, that means you.
    • Jordan Turgeon
       
      More repetition aimed at diverse levels of enjoyment and uniqueness. It's different for everyone
  • Xbox 360 and Xbox LIVE offer more than just games With Xbox LIVE, whole world of extraordinary entertainment experiences await, including music, movies, Facebook and more.
    • Jordan Turgeon
       
      Again re-iterates the other possibilities this product offers
  • *Media content sold separately. Zune music streaming requires an Xbox LIVE Gold membership and a Zune Pass subscription. Live sports and highlights from ESPN on Xbox LIVE requires an Xbox LIVE Gold membership and and ESPN3.com affiliated broadband provider and may include affiliate-specific access requirements. See ESPN3.com for providers. **190 MB storage required. ***Download tokens included in marked packages at launch, at participating retailers, while supplies last.  80 MB required to download from Xbox LIVE.
    • Jordan Turgeon
       
      Necessary information but it's not something they want people to see - smaller fonts and colours that blend in
  • Which Kinect bundle is right for you?
    • Jordan Turgeon
       
      Statement in large font that attracts the attention of the reader. Makes them think an option is right for them
    • Jordan Turgeon
       
      Cool design that attracts attention to the center of the page
    • Jordan Turgeon
       
      Seems like something is missing from this side. And I don't think grey is the best colour for this spot. It conflicts with the happy environment they are creating in the middle section of the page
  • Why Kinect?
    • Jordan Turgeon
       
      Catches the users attention - they will be attracted to the information that follows
Ryan Khungay

TD Canada Trust - 2 views

shared by Ryan Khungay on 03 Dec 10 - Cached
  • "Highest in Customer Satisfaction Among Big Five Retail Banks"
    • Ryan Khungay
       
      This quote shows the ethos of the website. It is displaying that is has the highest customer satisfaction and this allows them to be more reliable and trustworthy. This simple quote also plays into the logos of the website. By using customer surveying it has proof of its reliability and it persuades the customer to choose this bank over others
  • Investment and wealth management for every stage of your life.
    • Ryan Khungay
       
      Having a heading such as markets & research displays the logos of this website. Displaying that this company does do research allows it to prove why it is the best bank to choose through statistics, evidence, data, and research.
  • ...12 more annotations...
    • Ryan Khungay
       
      These two boxes at the bottom of the webpage give guarantees that TD is able to help, and make the customers finances easy. These guarantees are more examples of logos displayed on this webpage.
    • Ryan Khungay
       
      This heading speaking of safety, and security strengthen the ethos of the website because it allows the company to become more trustworthy. The more trust the company receives from customers, the more customers will believe what this company has to say.
  • TD Waterhouse  •  1Investment and wealth management for every stage of your life.
    • Ryan Khungay
       
      The heading speaking of earning bonus points, and more money with a certain type of credit card is another example of pathos. This will pull out emotions such as excitement and happiness from the audience.
    • Ryan Khungay
       
      The headings such as fraud prevention, green banking, community giving, first nations bank and so on give the website ethos because it is making the company come off as caring, environment friendly, safe, and non-discriminitory. What is not to trust?
  • Take a Tour!
    • Ryan Khungay
       
      This webpage uses highlighting techniques sparingly and because of this whatever highlighted either through bolded words, lines, or bullets really stands out. Also, there is a perfect amount of white space on this webpage which allows the text to be easy to read, and not so overwhelming.
    • Ryan Khungay
       
      The graphics used on this website are extremely appropriate and are not over used. The few graphics that are used stand out and make the audience actually pay attention to them.
  •  •  Corporate Information  •  Investor Relations  •  TD Economics  •  Community Giving  •  Career Centre  •  Press Releases  •  Fraud Prevention  •  Green Banking  •  Japanese Banking Centre  •  First Nations Bank
  • Contact Us
    • Ryan Khungay
       
      There is a contact us section that is very visable.
  • My Accounts    Customer Service     Products & Services    Markets & Research    Planning  
    • Ryan Khungay
       
      The webpage has a really good navigation section that is visible on each page that you visit throughout the webpage. Also the company's name is very clear and visible and by simply clicking the logo a viewer is re-directed back to the homepage.
  • Accounts   Personal Credit   Mortgages   Credit Cards   Foreign Currency Services   Student Life   Green Banking   Electronic Banking
    • Ryan Khungay
       
      This webpage also features a sub-navigation section so that one webpage is not overflowed with text. A customer can simply click on one of these sub-sections if they require any further information.
    • Ryan Khungay
       
      The fonts used on the webpage are simple and easy to read. Also, the same font is used throughout the webpage giving the webpage a nice clean look.
Kim Tuerlings

Corporate Culture Drives Customer Loyalty and Bottom-Line Profitability -- re> DALLAS, ... - 0 views

  • 1. Visionary leadership -- Leaders who are available, approachable and open with minimal micro management. 2. Consistent and effective communication -- Multi-way communication explains the "whys" information is shared and requested without fear of retribution. 3. Select for fit and ongoing development of staff -- Wait for the right person to fill a position and have the courage to let go of the wrong. 4. Agile and open culture -- A sense of pride, collaboration, respect and quality in a "blame-free" environment. 5. Put service first -- Strong standards put consumers first. In healthcare; that includes patients, families, physicians and colleagues. 6. Ongoing recognition and community outreach -- Recognition and appreciation must occur formally and informally at all levels. 7. Solid relationships -- Collaborative relationships are the key to success.
Kim Tuerlings

Exit Interview Surveys & Employee Retention Surveys Identify Ways to Decrease Employee ... - 1 views

  • The high costs of excessive voluntary employee turnover include: Costs for recruiting new replacement staff Costs for training and developing replacement staff Learning curve costs – While they are learning their new job, learning about your products and services, about your organization and other important information, it often takes many weeks or months for new employees to reach their potential performance The negative impact on customers while replacement employees are not yet hired and while new replacement staff are not yet fully trained and fully proficient The negative impact on customers and employees covering for staffing shortfalls due to attrition The negative impact on your organization’s “employer of choice” reputation due to high attrition
  • Communications effectiveness Support from and treatment by managers Recognition received from management Work environment Adequacy of tools and information needed to perform the job effectively Effectiveness of sales performance feedback and mentoring Satisfaction with compensation and benefits plans Satisfaction with career opportunities Clear understanding of job Job is what was promised when hired Clear expectations for job performance Availability/effectiveness of training and development Company culture Empowerment Receptivity of management to employees’ ideas Competitiveness of company’s products and services Satisfaction with the job and company Satisfaction with company direction Likelihood of staying with your organization for the foreseeable future (in surveys of current employees only) Willingness to recommend your company for employment
  •  
    "The high costs of excessive voluntary employee turnover include: Costs for recruiting new replacement staff Costs for training and developing replacement staff Learning curve costs - While they are learning their new job, learning about your products and services, about your organization and other important information, it often takes many weeks or months for new employees to reach their potential performance The negative impact on customers while replacement employees are not yet hired and while new replacement staff are not yet fully trained and fully proficient The negative impact on customers and employees covering for staffing shortfalls due to attrition The negative impact on your organization's "employer of choice" reputation due to high attrition"
J.Randolph Radney

Discussion Board Etiquette - 1 views

  • Brevity is appreciated. Since reading other's comments or articles can be very time consuming, try to be straight to the point, although respect that this is an academic class. Too little is just as troublesome as too much!
    • J.Randolph Radney
       
      Brevity is a good idea, but not at the expense of clarity.
  • give a frame of reference in your post by quoting or summarizing the content to which you are responding
  • The me-too post certainly is a frustration in the online environment and does not add any depth to the discussion or learning.
  • ...5 more annotations...
  • be sure to post substantive ideas and avoid the "I agree" posts which just clutter up a discussion board.
    • J.Randolph Radney
       
      This is not to say you can't agree with someone, but when you post, make it worth everyone's while to read a comment, extension, or application of ideas, rather than merely an agreement.
  • Subject lines that just repeat the original poster’s subject line with the Re: added (Re: Re: Re: Unoriginal subject line) give no indication to the reader if the new or added content will benefit him or her as a learner
  • Each time you post or reply to a post, update the subject line to match the content of your posting.
  • Make sure you are posting under the appropriate heading or thread.
  • The Discussion Board is part of a college course, so your writing style should conform to the rules of standard English.
  •  
    What do you think of these principles as writing guidelines for forums and blogs?
trehbein

Peace River Coal | Sustainability - 1 views

  • ways  to
    • trehbein
       
      Too many spaces between.
  • Environmental studies began at Peace River Coal's Trend mine in late 2003 and environmental monitoring continues to this day.  Environmental Assessment (EA) applications are in progress for the Roman Mountain Project which requires the collection of field data which includes air quality, geochemistry, climate and hydrology, groundwater, surface water and sediment, aquatic resources, soils and terrain, land use and tenure and heritage (archeology and traditional land use).
    • trehbein
       
      Exemplification: Here they've used a case-in-point to explain their environmentally responsible practices.
  • Ethically sound practices result in a reduced environmental footprint and provides sustainable benefits to local and global communities alike.
    • trehbein
       
      Cause and effect analysis: The statement suggests that because of ethically sound practices by the company, positive results occur.
  • ...2 more annotations...
  • benefiting us now, and for generations to come.
    • trehbein
       
      Appeal to pathos: Speaking about the benefits for future generations gives a warm, positive feeling to the reater.
  • Peace River Coal endeavors to minimize negative operational impacts on the surrounding ecology and terrain, affecting not only our present, but the future for generations to come
    • trehbein
       
      Although this sentence is intended to show company responsibility, it could backfire by creating the thought in the reader's mind that the mine processes are damaging to the environment. The use of 'affecting not only our present, but the future for generations to come' is intended to refer to the company's attention to minimizing impacts, but it could easily be interpreted to the negative effects themselves affecting generations for years to come. You could present the information in a more positive instead of a negative light, by saying what the company is doing to minimize operational impacts, without saying that the impacts are negative, and without pairing it directly with the thought that future generations are involved.
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