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farouk hamood

What is Cancer? What Causes Cancer? - 3 views

  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • ...21 more annotations...
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
  • In 2007, cancer claimed the lives of about 7.6 million people in the world.
    • farouk hamood
       
      This is pathos because people passing away due to cancer diagnosis is very emotional.
  • Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
    • farouk hamood
       
      This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
  • Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
    • farouk hamood
       
      This is logos because it depends on rationality, reason and proof.
  • Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
    • farouk hamood
       
      This is logos because its is purely based on logic.
  • Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
    • farouk hamood
       
      This is logos because it can persuade people logically.
    • farouk hamood
       
      This is logos because it is logical, and it is showing people through a video what cancer is.
    • farouk hamood
       
      This is logos because it is a logical form of showing people what cancer is through a video.
  • A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
  • Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
    • farouk hamood
       
      This is logos because it explains the growth of cancer and how it spreads.
  • Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
    • farouk hamood
       
      This is logos because it tells what promotes cancer in an understanding and logical way.
  • Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
    • farouk hamood
       
      This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
  • Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
    • farouk hamood
       
      This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
  • Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
    • farouk hamood
       
      This is pathos because going through radiation takes a lot out of anyone.
  • As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
    • farouk hamood
       
      This is pathos because the symptoms of cancer bring people down tons.
  • There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
    • farouk hamood
       
      This is logos because it tells the facts about how cancer is classified.
  • Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
    • farouk hamood
       
      This is ethos because the information is clearly stated by a reliable source from the way they have put it.
  • Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
    • farouk hamood
       
      This is logos because it is logical.
    • farouk hamood
       
      This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
    • farouk hamood
       
      This website is also full of rhetorical answers about cancer.
    • farouk hamood
       
      The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
    • J.Randolph Radney
       
      Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
    • farouk hamood
       
      One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
Marcus Ramirez-Santoyo

What's Wrong with Abortion - the case against abortion - 3 views

  • ul II writes:
  • The common outcry, which is justly made on behalf of human rights -- for example, the right to health, to home, to work, to family, to culture -- is false and illusory if the right to life is not defended with maximum determination.
    • Marcus Ramirez-Santoyo
       
      This is an appeal to religion (since the authors quote a religious authority figure) as well as to morality. Without providing any kind of evidence, the authors attempt to convince people by telling them that it is their duty to oppose abortion.
    • Marcus Ramirez-Santoyo
       
      Ethos
  •  Abortion ruined my life and the woman I was involved with. We chose abortion to "save our careers" but it ended up costing everything.
    • Marcus Ramirez-Santoyo
       
      This is a personal argument based on the author's own personal experience. Although it shows what can happen, the author makes it seem as though it is an inevitable result of abortion. However, it cannot be generalized as other people may have had different experiences and feel differently about the issue.
  • ...24 more annotations...
    • Marcus Ramirez-Santoyo
       
      These pictures try to persuade people by making them believe that God does not condone abortion. It is also a reference to our 'playing God', which happens to be a common religious argument against scientific advancements. Furthermore, the depiction of children serves to demonstrate that children are an essential part of 'God's plan' and must, therefore, be protected. They also look weak and defenseless, which elicits an emotional response also known as the mother's / father's instinct.
    • Marcus Ramirez-Santoyo
       
      Ethos & pathos
    • Marcus Ramirez-Santoyo
       
      This is a picture of a 14-week old fetus. It, too, is supposed to elicit an emotional response, or a protective instinct. Since the 'baby' is fully recognizable as a 'human being' (due to the fact that it certainly looks like one), it serves to reinforce the argument that abortion is murder.
    • Marcus Ramirez-Santoyo
       
      Pathos
    • Marcus Ramirez-Santoyo
       
      The aborted fetus is supposed to make one feel disgusted and devastated as well as angry and sad. However, this is an 11-week old fetus (as opposed to the 14-week old fetus). It may be the case that there is a fundamental difference between an 11-week old and a 14-week old fetus in terms of their development into an actual human being.
    • Marcus Ramirez-Santoyo
       
      Pathos & attempt at logos
  • I'll call this girl "Sara."
    • Marcus Ramirez-Santoyo
       
      By giving the fetus a name and referring to it as "girl", the authors emphasize that it is (in their opinion, that is) a human being.
  • Sara could not protect herself while the "doctor" cut her head off with fore snips. This is what abortion looks like.
    • Marcus Ramirez-Santoyo
       
      This brutal description of what happened to the fetus in the picture once again elicits a strong emotional response. In addition to that, the author also fails to mention that there may be more to abortion than the 'killing' of 'human beings'.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Sara will never learn how skip or play hopscotch. She will never experience her first date or the prom.
    • Marcus Ramirez-Santoyo
       
      This is an appeal to emotion. The authors make the readers recall certain significant past events such as their prom or their first date. By doing so, the reader is forced to think about what it would have been like if it had been him or her and the authors successfully make it a very personal issue.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Sara has been denied the right to vote, the right to freedom of speech, the right to work. All these things that women have worked so hard to achieve have been denied to Sara.
    • Marcus Ramirez-Santoyo
       
      The authors then go on to argue that abortion is not only morally wrong but also politically wrong as it takes away several rights from a 'human being'. Furthermore, they compare it to feminist issues (which is also why they chose to call the fetus "Sara" and refer to it as a "girl"), thereby appealing to women and especially to feminists (whether they be male or female).
  • This first question we must ask ourselves when considering our opinion on abortion is this: "Is something being killed?" Everyone familiar with biology will answer yes. The next question is "What is being killed?" A simple way to answer this is to ask "Does it have DNA? The answer is yes. What kind is it? Human. The DNA at 5 minutes after conception is identical to the DNA 85 years after conception.
    • Marcus Ramirez-Santoyo
       
      The authors try to argue deductively. However, they assume that everything they say is based on nothing but facts even though they never prove that everything that 'has human DNA' is in fact a fully developed human being.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • Every major abortion rights organization and doctor admits it is a human being.
    • Marcus Ramirez-Santoyo
       
      The authors present this as a fact even though it is still a very controversial issue.
  • "Jane Roe" in the case has since said it was the worse mistake she ever made. How come you never hear that in the main stream media? She was a puppet for an abortion agenda, another example of the abortion industry's abuse of young women.
    • Marcus Ramirez-Santoyo
       
      The authors try to persuade the readers that the women who decide to get an abortion are actually victims. Surely, some of them regret it but there are also women who do not regret it. By taking one example and presenting it as a general rule of thumb, the authors redirect the reader's anger toward the authorities and the institutions that support abortion.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • Abortion is not the first time this word game of personhood vs. humanity has been played with human life. During the slave trade, it was acknowledged that black people were human beings, but not "persons". During the Holocaust, Hitler acknowledged that Jews were human beings. That's why he performed horrible experiments on them, but he did not acknowledge their "personhood."
    • Marcus Ramirez-Santoyo
       
      By comparing abortion to slavery and to the Holocaust, the authors once again elicit a strong emotional and moral response that leads to the readers thinking about the wrongness of the act. Abortion is thereby inevitably depicted as a crime (or even genocide), which is an attempt to make people want to oppose it.
    • Marcus Ramirez-Santoyo
       
      It seems like the authors are trying to make it look like an appeal to logos rather than pathos.
    • Marcus Ramirez-Santoyo
       
      Once again, this picture's purpose is to convince people that fetuses are fully developed human beings and that nothing really distinguishes them from any of us.
    • Marcus Ramirez-Santoyo
       
      However, just because the fetus is comprised of 46 chromosomes does not necessarily mean that a fetus is the same as a newborn baby.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • A newborn is not as well developed as a toddler. I am more developed than toddler.
    • Marcus Ramirez-Santoyo
       
      This comparison is invalid since the real question is whether a fetus is "alive" yet. Toddlers and the authors are without a doubt alive. Yet, the authors' use of an analogy is quite interesting as it seems to be an attempt to appeal to logic.
    • Marcus Ramirez-Santoyo
       
      Attempt at logs
  • Yes the unborn baby lives in a unique environment. But I do not cease becoming a human when I travel to work, or home. Environment does not determine personhood.
    • Marcus Ramirez-Santoyo
       
      Once again, this analogy is invalid. One's workplace and one's home are both situated in a world outside of the womb whereas a fetus is not a part of 'our' world yet.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • In the last 30 years approximately 21,500,000 women have died violent deaths in the United States. They have had their arms ripped off, they have had their legs ripped off, they have had their heads cut off. These women were defenceless, they could not speak out to defend themselves. They remained silent as they were brutally murdered. These women were not fully grown. They were waiting to be born. These women died from abortion. Most abortionists are men who say that they are in favour of women's rights and they say they shun violence against women. Obviously, they are not in favour of the rights of women in the womb.
    • Marcus Ramirez-Santoyo
       
      Once again, the authors appeal to feminism and claim (without any evidence) that abortion is, indeed, murder. They are thereby taking the peripheral route rather than the central route to persuasion as they focus on the emotional rather than the factual / logical aspects of the matter.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Half of women carrying babies have a little boy inside them with a penis. Is that penis a part of her body? That would be a first.
    • Marcus Ramirez-Santoyo
       
      The authors' use of sarcasm is quite effective in this case as it helps make a point regarding the difference between a woman's body and the fetus's body.
    • Marcus Ramirez-Santoyo
       
      Logos
  • The abortion industry is a multi billion dollar industry and Planned Parenthood is now exporting this industry to countries around the world like a McDonald's franchise.  I just attended a summit on "Population Control" in Ottawa. It is scary to think that we are now trying to export abortion to countries around the world the way we export wheat. Much of this is being paid by our governments.
    • Marcus Ramirez-Santoyo
       
      Making it seem as though abortion is but a business distracts from other aspects of it such as 'abortion as a result of rape' etc. and redirects anger toward the institutions that support it. Hence, people's desire to put an end to abortion grows (if they do not critically reflect on it, that is). 
    • Marcus Ramirez-Santoyo
       
      Pathos
  • I believe that as Christians we are obligated to step in. The Bible makes it clear that it is wrong to stand by as innocent blood is shed. (Deut 21:5, 7-9; Ezk 22:3-4, Is 1:15-16, Lev 18:21. ) Ruben rescued Joseph (Gn 37:21-22), Hebrew midwives rescued baby boys from the infanticide of Pharaoh (Ex 1:17) The solders of Saul rescued Jonathan from murder (1 Sam 14:45), Obadiah rescued 100 prophets from Jezebel. Esther risked her life to save her people from genocide.
    • Marcus Ramirez-Santoyo
       
      Once again, this is an approach to religion and morality and abortion is depicted as murder and genocide. This also elicits an emotional response.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • 23,000 couples in Canada and 230,000 couples in the US want to adopt children. Many go overseas to find babies because North Americans abort the majority of our unwanted babies.
    • Marcus Ramirez-Santoyo
       
      The authors distract from the real issue at hand and even blame women who decide to have an abortion for the hardship of couples who wish to adopt a child. This might actually help win them over, too.
    • Marcus Ramirez-Santoyo
       
      Logos
  • "Oh Lord give us the strength to not only experience our horror at this holocaust but the courageously stand up and be counted and to follow the heroes who brought down the slave trade and those who saved Jews from the Holocaust."
    • Marcus Ramirez-Santoyo
       
      The repetition of a previously mentioned idea only re-emphasizes its importance and elicits the same emotional response again (and perhaps even a stronger one than before).
    • Marcus Ramirez-Santoyo
       
      Pathos
  • after the Genome project
    • Marcus Ramirez-Santoyo
       
      Mentioning the Human Genome Project makes the authors' claim seem more factual and believable.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • Fertilization is the miracle moment, and all 46 chromosomes are coming together. It's when life begins. It is new human life.
    • Marcus Ramirez-Santoyo
       
      The description of the process ('a miracle') once again adds a religious or a spiritual aspect to it. Claiming that it is in fact a 'new human life' ignores the actual controversy around the issue and effectively introduces the next and final argument.
  • It is the killing of an innocent human. Lord Jesus, let Your prayer of unity for Christians become a reality, in Your way we have absolute confidence that you can bring your people together we give you absolute permission to move Amen
    • Marcus Ramirez-Santoyo
       
      Repeating the main statement (it is murder) and ending the discussion with a 'prayer' emphasizes the wrongness of the act as well as the religious aspect of it. We should not play God because 'in Your way [God's way] we have absolute confidence', meaning that if God wanted it to happen it would happen naturally (by itself). Furthermore, ending the discussion the same it started is also very effective as it demonstrates that it is now 'complete' (like a 'vicious' cycle that one cannot escape).
    • Marcus Ramirez-Santoyo
       
      Pathos & ethos
  • I do not come to the Pro-life movement for some altruistic reason, I come through my own experience and suffering.
    • Marcus Ramirez-Santoyo
       
      The authors are trying to establish credibility (ethos).
Jovan Gill

complimentary yoga classes | the gift of yoga from lululemon athletica - 0 views

  • Can change the world.
    • Jovan Gill
       
      Claiming that something can change the world is a very powerful statement. It immediately gets people thinking of how yoga can change the world as well as catching their interest in yoga. Many people do countless things in order to invoke change, whether that is on a global level or a personal level. By claiming that yoga can help change something it gets people to wonder how their lives could change just because of taking up yoga.
    • Jovan Gill
       
      In this picture we see a yoga class being held in a lululemon store. The background contains colourful clothing, where the main focus of the picture is people participating in a yoga class. By showing that just becuase lululemon is famous for their yoga equipment they instill a healthy lifestyle which includes yoga in all their employees. People are more inclined to buy lululemon products because they feel that the company not only has fantastic product but are behind their products one hundred percent plus the lifestyle that includes those products.
Alexander Condon

A Conservative Choice for President | Michele Bachmann for President | MicheleBachmann.com - 0 views

  • Michele wants government to make the kind of serious spending decisions that many families and small businesses have been forced to make.
    • Alexander Condon
       
      Here she is aligning herself with the middle-class which could serve to distinguish her from some of the other Republican candidates who have been critiqued for over-looking the middle-class. It also alludes to her dissatisfaction with recent government spending and bailout packages. She is siding with the everyday American who protested the extreme government spending amid the recession. Provides pathos as it shows her sense of financial responsibility and similarity with everyday Americans.
  • Michele is a leading advocate for tax reform, a staunch opponent of wasteful government spending, and a strong proponent of adherence to the Constitution, as intended by the Founding Fathers.
    • Alexander Condon
       
      The sentence is elegantly written and effectively uses parallel structure which appeals to the audience's logic. The sentence concludes with a reference to the Founding Fathers which rouses nostalgia for the beginning of the United States. This nostalgia can be very affective as many Americans (especially Republicans) feel that government was best under the Founding Fathers. The Founding Fathers personify all that is great about being American-independence, democracy and strength. Founding Fathers also alludes to the joyous celebration of the Fourth of July (Independence Day) which provokes pathos.There is also a simile here as she compares herself to the Founding Fathers.
  • She is also a defender of the unborn and staunchly stands for religious liberties.
    • Alexander Condon
       
      As " a defender of the unborn", Bachmann positions herself as pro-life. The phrase is a euphemism as it is a nicer way of saying against abortion. The second part of the sentence "staunchly stands for religious liberties" is likely a second euphemism stating her siding with the bible on topics such as same-sex marriage. Both stances develop ethos especially amongst Republicans and may also appeal to emotion as the topics are deeply personal.
  • ...17 more annotations...
  • In July 2010, Michele hosted the first Tea Party Caucus meeting. She is seen as a champion of Tea Party values
    • Alexander Condon
       
      Here she positions herself of a leader of the Tea Party which adds considerable credibility (ethos) to her candidacy because of the Tea Party's considerable resources and growing popularity. It is important for Bachmann to identify herself as a leader as that is what people are voting for. Also note how the term "champion" is consistent with the website's continued emphasis on winning.
  • Michele and Marcus have five children, Lucas, Harrison, Elisa, Caroline, and Sophia. In addition, the Bachmann family has opened their home to 23 foster children
    • Alexander Condon
       
      This sentence develops both ethos and pathos. Ethos as she is seen more reputable and trustworthy by having such a large and seemingly happy family. The main purpose here is pathos as she depicts herself as a loving and devoted humanitarian. She is portrayed here as a mother figure, someone responsible that can look after a large and diverse household (a metaphor for the United States?).This last statement develops a paradox between her portrayal throughout the passage as a tough candidate like one of the Founding Fathers, and her portrayal as a loving, responsible mother who can take care of the nation. Very Interesting.
  • Michele is the first Republican woman to be elected to the U.S. House of Representatives from Minnesota
    • Alexander Condon
       
      Interestingly, this is the only line in the passage that directly points to Bachmann's uniqueness as a female candidate. Potential supporters who were unsure whether she could become the first female president will be reinforced by her being the first Republican elected to the House of Representatives from Minnesota. It achieves ethos as she becomes a more credible candidate as well as logos because "if she was the first woman from Minnesota than why can't she be the first woman president". For the female audience, it may also be pathos as she is seen as breaking down barriers to womens freedom.
  • Michele Bachmann is running for president to bring a new voice to the White House
    • Alexander Condon
       
      The main use of rhetoric in Bachmann's opening line is "bring a new voice to the White House". The new voice rhetoric is very common among presidential candidates as it is a metaphor for change. Indirectly this new voice represents the possibility of correcting the current governmental problems. It appeals mostly to ethos as it could inspire hope in the audience. 
  • She recognized the need for quality schools and subsequently started a charter school for at-­‐risk kids in Minnesota.
    • Alexander Condon
       
      The sentence develops ethos and pathos in the audience. Ethos as her character and reputation is bolstered by her emphasis on education. Pathos as she highlights having started a school for at-risk kids; specifying "at-risk kids" adds emotion to the description and depicts her as empathetic. 
  • Serving on the Intelligence Committee, she has consistently advocated peace through strength to ensure America's national security. She has proudly taken a vow to support and defend the Constitution of the United States against all enemies, foreign and domestic.
    • Alexander Condon
       
      Here she states her stance on foreign policy. She successfully aligns herself with the Americans who seek an end to the War in Afghanistan by stating that "she has consistently advocated peace". Also she answers the critics who think she won't be tough enough by saying that "she has proudly taken a vow to support and defend the Constitution of the United States against all enemies". She shows experience and ability by having served on the Intelligence Committee (logos). "Taking a vow" appeals to emotion as it carries the connotative meaning of commitment, dedication, and marriage. 
    • Alexander Condon
       
      The video introduction is a very persuasive addition to the website for several reasons:1. It provides a quick synopsis of the website that young voters and those pressed for time will greatly appreciate.2. Logos: She emphasizes having already been successful as a congresswoman. Describes herself as a hard-worker. Also note the attention to detail in having the message exactly one minute long.3. Ethos: She begins by establishing herself as an official candidate having done all the paperwork. Seems trustworthy through eye contact and fluent speech.4. Pathos:Talks about "taking your voice" to the White House and being a "winning team". Concludes by passionately telling viewers that "we can do this".
    • Alexander Condon
       
      It's worth noting that she's wearing the exact same outfit from the picture in the top. This aspect is puzzles me, perhaps it's done to depict her as simple and relatable to the everyday American. Very interesting. 
    • Alexander Condon
       
      Argument/PurposeThe website is intended to convince Republican delegates and all other voting-age American citizens that Michele Bachmann should become the next US President and that they should vote for her.  Audience: The audience is voting-age Americans. It is not intended for Canadians or audiences from any other nationalities.
    • Alexander Condon
       
      The picture depicts Bachmann as patriotic (the flag on her collar), conservative (seems to be conservatively dressed), and happy (the big smile-ethos). It's interesting that she's not looking at the camera but rather up and to the side. Might have been done because she looks better from this angle, or potentially to show her as ambitious and aspiring. -also note her husband's smiling picture located underneath the video. He is well-dressed (ethos) and again smiling (pathos). Showing that she's married also adds to her candidacy especially among the more conservative Republicans.  
    • Alexander Condon
       
      Bachmann logo found here at the top as well as at the very bottom serves to authenticate the document. It's symbolic of an official stamp or even the presidential seal. Of note are the stars (again the allusion to success and winning, as well as patriotic); the red, white, and blue classic American colours; and the red and white stripes through the 'H' in Bachmann which allude to the American flag. The authenticity of the stamp appeals to the logic (logos) of the viewer as well as adding to Bachmann's credibility (ethos). The patriotic symbolism appeals to the strong patriotic emotions of the visitors. 
    • Alexander Condon
       
      The page is entitled "A Conservative Choice for President | Michele Bachmann for President". It is significant because Michele is a Republican candidate and the party is built on conservatism. She is evoking ethos as stressing herself as a "Conservative Choice" establishes her as a good fit for the party. 
    • Alexander Condon
       
      The page exhibits a red, white, and blue theme. These symbolic American colours are used to evoke both pathos and ethos in visitors. Pathos as the colours appeal to emotions by giving American's a comforting patriotic feeling. Ethos as the colours help develop Bachmann's character as patriotic, loyal, and trust worthy. The colours also make it nice to read as they provide visual continuity.
    • Alexander Condon
       
      also of note are the American flags hanging down from both sides which could be metaphoric of the hanging flags during the presidential inauguration
    • Alexander Condon
       
      Notice how she puts social media options: email, texting, facebook, right at the top of the page where they will be seen by most visitors. This increases the accessibility to her site and updates and will be welcomed by younger voters especially. It also shows her as technically savvy and in-touch with the latest in technology (ethos).  
    • Alexander Condon
       
      It's interesting the attention being payed to social media in the wake of Obama being so effective using these tools in the last election
    • Alexander Condon
       
      Another purpose of the site is to bring in donations from supporters to fund her campaigning. Notice how the donate button is coloured red so to stand out and draw attention. The red colour actually makes the audience want to click it, especially as it stands out from the other white tabs. It's that red button that we all want to press.
    • Alexander Condon
       
      Pictures of Bachmann speaking with people in the community are persuasive by developing logos, ethos, and pathos. Logos: seeing her speaking with seemingly everyday people adds support to her claims of being "the voice of the people". Ethos: the pictures make her appear more trustworthy and reputable. especially the picture of her shaking a woman's handPathos: She is again smiling in the pictures which evokes happiness. She is also photographed speaking with hand gestures which shows passion. 
    • Alexander Condon
       
      Notice the applauding crowd in the background; the viewer assumes that the crowd is applauding for Bachmann and this provokes ethos as her credibility is enhanced by the image. It is also potentially pathos as it can be seen as a metaphoric image of a crowd during a (presidential) victory speech. The symbolic image of the victory speech evokes happy emotions of winning; relate it back to the video where she calls it "a winning team".
    • Alexander Condon
       
      the audience almost seems to be looking up and towards the webpage, as if applauding Bachmann's message
  • she spent five years as a federal tax litigation attorney, working on hundreds of civil and criminal cases. That experience solidified her strong support for efforts to simplify the Tax Code and reduce tax burdens on family and small business budgets.
    • Alexander Condon
       
      Here she documents her considerable experience with the tax system (logos). It serves to back her claims at being able to reform the tax system. Also we again see her aligning with the middle-class.
lindsay jmaiff

fultonco.com HOME - 1 views

    • lindsay jmaiff
       
      Colours blue and gold: give a sence of royalty or astutness possibly. The picture with old books shows knowledge and wisdom, the slideshow if photos displays the companies use of technology. The Logo is in cursive and has a watermark which is visually pleasing to the eye, the cursive reidderates the old fashion trusted skill, also the date of establishment is highlighted in the logo-- being an old company puts value, trust and loyalty into it
  •  
    Kamloops Law Firm, Rhetorical Analysis
Jennifer Rienks

Chahal Priddle LLP, Serving Kamloops & Merritt, BC, Canada. Lawyers for Personal Injury... - 0 views

  • Community Involvement and Activities Hardeep is a member of the Trial Lawyer’s Association of British Columbia and the Law Society of British Columbia.  He is also a director of the Kamloops Gurudwara Sahib Society and an active member of the Punjabi community in Kamloops
  • Background Hardeep Chahal was born and raised in Kamloops, BC.  After receiving his Bachelor of Arts in Political Science at UBC in 1998, and his Law Degree at the University of Victoria in 2002, Hardeep returned to Kamloops to practice law. In August of 2005, Hardeep joined the legal team at Nixon & Company, and in March of 2009, he took over the law firm and it was renamed Chahal Priddle LLP.
  • ractice Areas Hardeep practices primarily in the areas of Personal Injury (ICBC claims), Real Estate, Corporate, Commercial, and Estates. He has appeared before the Provincial Court and Supreme Court of British Columbia, and has achieved numerous settlements favourable to his clients through mediation.
    • Jennifer Rienks
       
      When introducing their team of Lawyers. They are not just providing the porfessional credentials for the individuals. They also provide some background and other activities they participate in. I believe this is designed to ensure that readers can identify with these people and trust them.
  • ...1 more annotation...
  • Aman Chahal       Dana Darling
    • Jennifer Rienks
       
      The lack of information on these 2 employees is a little disapointing.
  •  
    The team portion of the Chahal Priddle site
Dherar Ali Al-failakawi

Vancouver Electric Vehicle Association - 0 views

    • Dherar Ali Al-failakawi
       
      It usually takes hours to charge an electric car, i wonder how long he'll be holding that for.
  • Vancouver, BC. The Vancouver Electric Vehicle Association has declared 2012 the “Year of the Electric Car”
  • Current EV models offer a range of 120-220 kilometres.
  • ...12 more annotations...
    • Dherar Ali Al-failakawi
       
      I think this is a mistake because the waste of research and resources is quite large. It is useless at that mileage range, therefore efforts in electric car technology advancement shouldn't be towards the most energy consuming cars. Efforts should be concentrated towards efficiency as opposed to brute force. That will eventually lead to this unreasonable attempt. 
  • Current EV models offer a range of 120-220 kilometres.
  • North American work pickup trucks and vans built new with a 40-mile plug-in range
    • Dherar Ali Al-failakawi
       
      I like the efforts B.C. is making, it is one of the few places electric cars can be good for the environment because the electric source is hydro, which is much more forgiving than most sources of energy to the environment.
    • Dherar Ali Al-failakawi
       
      Different claims of average mileage in different articles
  • Fully charged electric vehicle batteries can travel as far as 100 to 160 km
  • to be sure that inattentive or sight-impaired pedestrians can hear them coming
  • The BMS that managed a 53 kWH battery pack of Thundersky 160AH cells
  • The BC Government announced today up to $5000 rebates for new EV purchases. $500 rebates for charging stations
  • Jaguar C-X75 Hybrid has 50 km All-Electric Range
  • The third double electric vehicle charging station has been installed on Mayne Island at the Fernhill Centre,
  • Zero Emissions Race t
Jovan Gill

what is yoga? types of yoga, videos & more | lululemon athletica - 2 views

shared by Jovan Gill on 03 Dec 10 - No Cached
  • Yoga energizes our bodies and calms our minds.
    • Jovan Gill
       
      This simple statement is very powerful. By claiming that yoga energizes our bodies and clams our minds will appeal to many people, as everyone wants peace of mind and an energized body.
  • yoga quickguide
    • Jovan Gill
       
      A quick and easy description of the different types of yoga is a definite attraction. One doesn't have to read the complete pararaphs below to get small description about the various types of yoga. One can also find out what types they are interested in and then read in further detail about those certain types.
    • Jovan Gill
       
      The video showcases a certain type of yoga, which catches the eye and appeal of those watching. If you watch some of the video you can't help but wonder what it would be like to try antigravity yoga, and how much a hammock could make a diffeerence in your stretching compared to just the sterotypical on the ground yoga.
  • ...9 more annotations...
  • This practice is very athletic and made up of six vigorous series of postures
    • Jovan Gill
       
      This type of yoga attracts those who are looking for a high intensity workout, and maybe did not expect that yoga could be a very athletic activity.By putting very athletic and vigourous in the same sentence a picture of a tough but appealing activity comes to mind, well appealing for those who want a intense workout.
  • Heads up - humidity is 40% and will knock you over the first time.
    • Jovan Gill
       
      By saying that the humdity will knock you out the first time, the reader knows that this type of yoga is not for those who are looking for a leisurely activity. It attracts those to it by clearly saying "Heads up", which implies an important point that should likely not be missed.
  • By adding heat it is said that classes will help you lose weight, loosen your muscles (by adding increased range of motion) and improve your cardiovascular system.
    • Jovan Gill
       
      By simply adding heat to yoga, so much more is achieved from exercises. Many people do yoga in order to lose weight, and by adding heat that goal can be achieved all the much easier.
  • Don't be surprised if your waving your hands like you just don't care or laughing uncontrollably, this practice is intended to wake up the kundalini energy coiled at the base of your spine while activating chakras (energetic centers in the body), as well as detox the body and mind.
    • Jovan Gill
       
      This paragraph gives a different aspect of yoga that most people don't think about. "Laughing uncontrollably" and "waving your hands like you just don't care" imply a fun and energetic workout, which attracts anyone that wants to have a good time. It's a great thing that kundalini yoga awakens the energy coiled up at the base of your spine. So you get energized and receive a detoxification of the body and mind.
  • Remember: your body is your best guide. You don't have to stick to one kind of yoga, just do what your body needs!
    • Jovan Gill
       
      This sentence relieves any tension or stress one may feel when they are thinking about taking up yoga. It tells the reader that if you don't feel right about doing a certain type of yoga, try a different kind. There is no pressure to keep up with the same type of yoga if your body doesn't feel right doing it. This lessens the anxiety most people feel when they are considering taking up a new activity.
    • Jovan Gill
       
      In this picture a sense of community is felt. The many legs with black yoga pants on top of the colourful yoga mats with a sunset in the background give a sense of happiness and belonging. Everyone is doing the same pose which shows that anyone can do yoga. Since only legs are shown and no faces or bodies, it implies that it doesn't matter what race, age, sex or athletic ability you are, anyone can participate in yoga and become a part of a community while getting healthier.
    • Jovan Gill
       
      In this picture the bright colours of the woman's clothing and the prop that is helping her with her yoga poses immediately grabs the attention of the reader. Her closed eyes imply a relaxed state, which shows that props help enhance a peace of mind and serenity.
    • Jovan Gill
       
      The lush green field with the three people doing a sun salutation makes most people want to be there and do yoga. The bright sunlight in the video, with a luscious green field act as a open invitation to those who want to practice yoga. And in this video they are teaching the perfect exercise for that scenery, the sun salutation.
    • Jovan Gill
       
      The light pink/peachish colour brings the readers attention to this quote. On a page that is full of black text on a white background our eyes are drawn to the saying which sticks out like a sore thumb on the web page. Also the swirly type text pulls in the reader, since the rest of the page has a standard text that is easy to read but not nearly as appealing. This quote changes everytime one opens the page, and it is also a part of the lululemon manifesto. These quotes appear on many pages of the site, and they are the attention grabing text on every page.
Elias Rumley

Muscle Hack - Home of Muscle Growth - 2 views

shared by Elias Rumley on 03 Dec 10 - Cached
    • Elias Rumley
       
      The website is complete with a navigational tool bar at the top of the page, very helpful for keeping track of where you'd like to be in the website.
    • Elias Rumley
       
      Another navigational standard just beneath the navigational tool bar is the search bar. Quick and easy to find information pertaining to a specific topic.
  • Home of Muscle Growth
    • Elias Rumley
       
      MuscleHack has two main slogans, the highlighted one being "Home of Muscle Growth" and the one in the logo being "Mor Muscle, Less Fat, Less Time." Mark McManus, the blogger who maintains MuscleHack, makes it clear right away that this is a website dedicated to shedding off as much fat and putting on as much muscle in as little time as possible.
    • Elias Rumley
       
      These slogans also suggest (and this can be verified by reading a few blog posts) that Mark very firmly believes that his information contained in this blog is the best (and possibly only) way to safely put on muscle quickly.
  • Muscle growth, which is sometimes called  ‘muscle hypertrophy‘, is what this site is all about. Yes there are thousands of different training systems out there, but this one is designed SPECIFICALLY to make your muscles larger – PERIOD!
    • Elias Rumley
       
      Note the first three paragraphs. "... MuscleHack, the home of muscle growth." "If you want to learn how to build muscle fast, MuscleHack is THE place to be." "... this [training program] is designed SPECIFICALLY to make your muscles larger - PERIOD!" Immediately, the blogger uses repetition (in conjunction with the slogans) to get it clear that this website is entirely about muscle gain, no questions asked.
  • ...12 more annotations...
    • Elias Rumley
       
      To give the option to bloggers to keep informed and up-to-date on any new blog posts or pieces of information, there is an option to subscribe to an RSS feed.
  • I will NEVER sell out. I will NEVER recommend a product I don’t personally believe in. I will NEVER share your email address with ANYONE. I will NEVER try to sell you something you don’t need. I WILL keep the vast majority of everything I do FREE of charge.
    • Elias Rumley
       
      This section was preceded by the heading "Mark's promise to you". This entire bulleted list is an example of Ethos, where Mark is trying to prove that all the information provided on the blog is genuine, and that there is no scam or illegitimacy in being involved with this blog.
  • Want FREE help and advice?
    • Elias Rumley
       
      A search over the website shows that the term "free" appears 9 times on this page. Apparently Mark wants to be very clear that there is no risk in following his blog, as everything here is free. In a sense, it's Logo. This blog is free, and as proven earlier, will not scam you or abuse your information; therefore, you should have no reason to not follow this blog.
    • Elias Rumley
       
      For Mark to still turn a profit on this blog, he has some blatant advertisements through Amazon.com posted on the blog. While he probably recommends all these products, this is also his source of income.
  • The Muscle Hacker is Mark McManus, a 29 year old Certified Fitness Instructor committed to helping others build the body of their dreams. Mark is a naturally skinny guy who overcame the hardgainer's curse through years of research and personal experience. Whether you want to build new slabs of muscle or drop your body fat percentage to reveal chiseled abs, Mark CAN make it happen for you.
    • Elias Rumley
       
      Mark uses Ethos by claiming he is a Certified Fitness Instructor, who was a "hardgainer" (ie, a skinny or slim male who has difficulty in developing muscle) who overcame this barrier; therefore, he must have the credentials to help you gain muscle also.
    • Elias Rumley
       
      Mark also uses Pathos, by stating his commitment to helping others build the body of their dreams and making your fitness goals happen for you. The suggestion is that Mark wants to help you become fit.
    • Elias Rumley
       
      Near the top of the page, you have an opportunity to "grap a copy of Mark's FREE book". I have personally looked into this myself, and what it doesn't tell you is that this is that you end up the mailing list by asking for this book. While it is very easy to withdraw from the mailing list, it is a clever trick to get you to come back to this website at least once to remove yourself from the list. Mark may realize that one return to his website could be enough to keep you coming back for more out of curiosity, something he as a blogger wants out of readers.
    • Elias Rumley
       
      The website is riddled with pictures of muscular men. This is an appeal to men who want to have that physical appearance. The pictures are an attempt to subconsciously plant the (inaccurate) logic of "If I read this blog, I will look like these men" in the minds of certain readers.
    • Elias Rumley
       
      Another side note about these pictures - most of them are actually of Mark, trying to convince the reader that this blogger has seen results with his own information, and so must have some sort of credibility (Ethos).
    • Elias Rumley
       
      To provide an outlet for users to passively advertise MuscleHack, users have the option to like MuscleHack on Facebook. The ideology behind this is that this act of liking MuscleHack will result in a post in Facebook's news feed, resulting in the possibility of Mark receiving a new reader from a curious Facebooker.
    • Elias Rumley
       
      Mark also provides other means to share MuscleHack. Ultimately, to obtain new readers.
  • MuscleHack is the genuine article (unlike most other sites out there). You CAN have your dream body, and it would be my privilege to coach you to success!
    • Elias Rumley
       
      In the concluding line of the "front-matter" to this website, Mark makes one more stab at using Ethos and Pathos. MuscleHack is genuine (Ethos), and Mark would be pleased to help you reach your dream body (Pathos).
    • Elias Rumley
       
      It's not a major thing, but it is still worth noticing that Mark generously uses font formatting to his advantage in his writing. Headings and sub-headings have different size and style of font. Points which call for extra attention in the body writing are written in red to draw in readers.
  • Donate To MuscleHack
    • Elias Rumley
       
      Mark either wants or needs money in order to keep MuscleHack online, so whatever finances he can't get from his own work or advertising, he needs to get from other sources, and donations from readers are an excellent thing to try.
  • Get Your Body Fat Percentage
    • Elias Rumley
       
      I find it interesting how the homepage has a cool little applet like a body-fat-calculator on the sit of the page. I am willing to bet that this is put there in order to boost the amount of hits for this page. Somebody can suggest to their friend, "Check out Musclehack.com, there's this body fat calculator on the homepage that you may find useful!" Mark is hoping that these readers who stopped by for the litlle gizmo may stay as permanent blog followers.
hyram swenson

H&R BLOCK Canada - Media Centre - 0 views

  • Is your pet a legitimate tax expense? Review some of the more interesting tax deductions and cases available to taxpayers.
    • hyram swenson
       
      this is kinda a fun fact and lets you know that they are looking outside the box for any and all tax deductions that you may be able to claim
  • Check out the latest news from H&R Block Canada
    • hyram swenson
       
      There is some very good background information on the company
Amy Simcox

Why Buy Organic, Organic farming methods improve soil health and prevent erosion - This... - 3 views

    • Amy Simcox
       
      This border is not linear or hard... it has kind of an organic shape (No punn intended). It looks like a cornucopia. Also, the fuzzy edges makes it feel like the fruit and veggies have a halo. They look nummy.
  • The average child receives 4-5 times more exposure than an adult to at least eight widely used cancer-causing pesticides in food.
    • Amy Simcox
       
      I have gone through the text and highlighted blue the points that I find appeal to my emotion in a negative manner (fear, anger or unhappiness). These points use pathos by appealing to negative emotions regarding any product that is not deemed organic.
    • Amy Simcox
       
      This is also the beginning of a number of facts that they use to back up some of their claims. I wish they had included references for some of these facts. It would provide more umph for their argument
    • J.Randolph Radney
       
      Do you mean 'more credibility'?
  • Organic farming methods improve soil health and prevent erosion. They aim to maintain long-term soil fertility, increased soil biological activity and ensure effective pest management
    • Amy Simcox
       
      I have gone through and highlighted all the points that appeal to my happy emotions. I notice that there are more scary blue text than happy green text on the page.
  • ...5 more annotations...
    • Amy Simcox
       
      I'm not sure what they plan to do with this large empty space on the side... it seems unsettling in the design of the web page.
    • Amy Simcox
       
      I was wondering why the authors chose purple for their background. It doesn't seem very much like a back to earth kind of color. After doing a little research on the color purple it makes a little sense. Purple is associated with good judgement, peace of mind and people seeking spiritual fullfilment. Also, it has been associated with magic, mystery and royalty. I'm not certain but I would think people willing to pay extra for organic food would be trying to make a good judgement and spiritula fullfillment maybe?
  • In addition, irrigating large tracts of land is increasing soil salinity resulting in the decommissioning of farm land worldwide
    • Amy Simcox
       
      This is actually true. I didn't know until recently that overhead watering can increase salinity in soil. This happens because small particles in the water, such as salt, are concentrated when the water evaporates before it seeps into the ground. Again, I wish they had cited this fact.
    • Amy Simcox
       
      Their question is short and sweet and right up front for the reader to see immediately. I think that was well done.
    • Amy Simcox
       
      They have drawn attention to their main points nicely by making them bold and a larger font.
Rohan Venugopal

Frontpage - 1 views

  • On par with the clout of X-Games, Pipeline Masters, and the Hannenkahm
    • Rohan Venugopal
       
      A positive appeal to passion. Brings about happiness
  • air-infused downhills to dirt dominatrix dual slaloms, massive slopestyle stunts to epic enduros,
    • Rohan Venugopal
       
      Description given based on past experience and puts readers in the shoes of the writer
  • Kokanee Crankworx promises to do what it’s become so famous for: blowing the past away with the future.
    • Rohan Venugopal
       
      A big logical claim. They have been sucessful as they say their new is going to blow away the past with bigger and better things.
  • ...5 more annotations...
  • enter the VIDEO ROOM for daily highlights and video on demand
    • Rohan Venugopal
       
      Balanced information: the opportunity for the audience to go back to previous videos and make their own judgements.
    • Rohan Venugopal
       
      Yellow - Ethos appeal Blue - Pathos appeal Green - Logos appeal
  • Join the conversation
    • Rohan Venugopal
       
      Inviting the audience to join the conversation - gains their acceptance.
    • Rohan Venugopal
       
      The sponsers' logos serves as a way of making sure this whole thing is legit.
    • Rohan Venugopal
       
      The date and year answering one of the first questions the audience will have on this page after learning about it.
J.Randolph Radney

InformIT: Using Social Media to Create a New Type of Social Business: Design for Reputa... - 0 views

  • By the time United did come back and offer to reimburse David, he asked for United to give the money to charity. United Airlines stock plummeted 10%, costing shareholders $180 million dollars, for a $1,200 claim on a guitar!
  • a newspaper and news channel will often check their facts and do some investigative study before going public. In the blogosphere, you can’t count on that level of investigation, and thus it can be difficult to understand whether information is valid or just one person’s biased opinion.
  • The rewards of becoming a Social Business far outweigh the risk, however, but not without careful planning and management.
azizkhaled

Personal and Business Banking | Moving to Canada: HSBC Bank Canada - 1 views

shared by azizkhaled on 17 Jul 11 - Cached
  • Personal Banking - For you
  • Business Banking
    • azizkhaled
       
      The Bank Understands the importance of both types of costumers and put both sides in the home page to value all costumers and ensure the clarity easiness to get what they need online.
  • ...2 more annotations...
    • azizkhaled
       
      The background is very simple that it gets boring looking at a white with some gray colors. perhaps the bank wants to transfer this image to its costumer, that this site is professional and only for business and acquiring information.
    • azizkhaled
       
      Now we have to remember that this site in only for Canada and Canadian costumers. After my visits to multiple sites from different countries I noticed the differences in the layout of the home page. Maybe its a strategy that the bank takes to make whats proper for users in different countries and have the services available for each country presented differently in each website for them.
  •  
    One of the leading banks in the world, it has many branches world wide centered in London, U.K. I believe this bank has given time and effort in creating this website and took care of all details to meet with the high standard this bank claims.
azizkhaled

About Us: Careers, Job Listings, Job Postings: HSBC Bank Canada - 0 views

    • azizkhaled
       
      This slogan that make me respect them always, "The world's local bank" which emphasizes on the world being a one country and it is the local one for the whole world. It is nonnegotiable that it is a well deserved slogan since the bank is expanded to 100 countries. The Ethos is the mean of persuasion that is used claiming the proficiency that is approved by the whole world and the number of countries that are doing business with them. The slogan simply lays four words that appeal the high standard of knowledge, reputation and proficiency.
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