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trehbein

Peace River Coal | Peace River Coal Home Page - 0 views

  • Peace River Coal Inc., a producer of high-quality metallurgical coal for export, from Canada is jointly owned by Anglo American plc, Hillsborough Resources Ltd., and NEMI Northern Energy and Mining Inc. Anglo American holds a 74% interest in Peace River Coal. Peace River Coal owns substantial coal properties in the Peace River region of northeast British Columbia.
    • trehbein
       
      This paragraph seems a bit jumbled. Because it's the first text people read, it may be more beneficial to state something more general and audience-friendly. What is written here seems a bit technical to jump into right off the start. Or, instead of having it all in one paragraph, it could be split into bullet points for easier reading.
  •  local and other partners
    • trehbein
       
      'Local and others' seems very vague. Something like 'With the help of our local and global partners,' may be more straightforward. It almost seems like using 'others' could be misinterpreted for the reader to think that the company is hiding something about their partners.
  • Click here to view our photo gallery.
    • trehbein
       
      Good lead-in to the photo gallery; straightforward and simple.
  • ...1 more annotation...
  • Privacy Policy | Terms & Conditions
    • trehbein
       
      Good use of the bottom of the page to give links to other parts of the site. Helps make the page look 'complete'.
  •  
    My Rhetorical Analysis Markup (Peace River Coal website)
  •  
    Tammy's Rhetorical Analysis Markup (Peace River Coal website)
trehbein

Peace River Coal | Peace River Coal Home Page - 0 views

shared by trehbein on 07 Mar 11 - No Cached
  • Peace River Coal Inc., a producer of high-quality metallurgical coal for export, from Canada is jointly owned by Anglo American plc, Hillsborough Resources Ltd., and NEMI Northern Energy and Mining Inc. Anglo American holds a 74% interest in Peace River Coal. Peace River Coal owns substantial coal properties in the Peace River region of northeast British Columbia.
    • trehbein
       
      It appears one of the main goals through this website is to explain and demonstrate who Peace River Coal's business afilliates are. The names are mentioned a number of times through the website and showing the reader that these names are present seems to be a large part of the website's focus.
  • with the help of local and other partners
    • trehbein
       
      Credibility could be improved by re-wording to avoid saying 'and other partners', because it almost sounds like something is being hidden from the reader with that language, even if nothing is. It takes away slightly from Ethos.
trehbein

Peace River Coal | Peace River Coal Safety - 1 views

  • At Peace River Coal Safety is Paramount
    • trehbein
       
      Could be made more readable, such as: At Peace River Coal, Safety Is Paramount.' By putting a comma in, and ending with a period, it might make a bolder, more thought-out looking statement.
  • zero harm policy
    • trehbein
       
      If this is the name of an actual policy, it could be capitalized to emphasize it's importance.
  • same, non-negotiable rules
    • trehbein
       
      Should not be a comma after 'same', as it isn't really a listable descriptive term as used here.
  • ...6 more annotations...
  • Ensure that all of our operations have fundamentally safe, well designed plant, equipment and infrastructure
    • trehbein
       
      The grammar here isn't quite correct. It's difficult to read 'All of our operations have... well designed plant,..'
  • Compliance with legislative and other requirements placed upon us, including those to which we voluntarily subscribe, is fundamental to the way we do business. 
    • trehbein
       
      This is a long and potentially confusing sentence that could be re-worded for readability.
  • Rescue team
    • trehbein
       
      'Rescue Team' should possibly all be capitalized, or be all lower-case, unless the team is just called 'Rescue'.
  • On September 18, 2009 Peace River Coal celebrated achieving the milestone of One-year Lost Time Injury Free operation.
    • trehbein
       
      Again, could be re-worded, to something such as "...Peace River Coal operation celebrated the achievement of One-year Lost Time Injury Free." Or, "..celebrated achieving the 'One-Year Lost Time Injury Free' milestone.
  • successful recipients of the "Best and Overall First Aid Award" at the Regional Mines Rescue Competition - July 2009
    • trehbein
       
      Ethos: Exemplifying this proud moment causes the reader to see more respectability in the company. This is not exactly using the company's pre-existing reputation to make a point believable, but it is making a believable point about how the company should be respected by using examples that appeal to the reader's view of the company overall.
  • We recognize that our strength as a company resides in the men and women who contribute to our business.
    • trehbein
       
      Logos: The logical statement here implies that happy, healthy workers contribute more strength to the company itself than unhappy, injured ones, so this statement clearly states that it's in the best interests of the company to keep everyone safe. This is something that the reader can take and agree with at face value because it's an honest, logical statement.
trehbein

Peace River Coal | About Us - 0 views

  • PRC  conducts
    • trehbein
       
      Too many spaces between these words; takes away from credibility.
  • The Peace River coalfield, which extends for 400 km through the northeast part of British Columbia, was first discovered in 1793. Due to lack of infrastructure, mining in the early days was limited to small operations serving local needs. The expansion of steel production in the mid-1960's, led by the Japanese steel mills, stimulated exploration for metallurgical (coking) coal on a global scale. Within ten years the majority of the land within the Peace River coalfield with coal mining potential had been acquired and explored by various mining and oil companies.
    • trehbein
       
      Flashback: This paragraph talks about an earlier time in the company's history in order to give the reader a better understanding of how the company started out, and how it has progressed.
  • Tumbler Ridge has a population of approximately 3,300 people and sits on the edge of a vast, little-explored wilderness. Isolated, yet still accessible, the pristine mountain ridges and valleys around the town abound with rich natural resources and wildlife.
    • trehbein
       
      Imagery: The use of descriptive language to add appeal to the prospect of living in the area near the mine.
  • ...1 more annotation...
  • Tumbler Ridge was established in the early 1980s to service the Quintette and Bullmoose Mines, which were anticipated to provide 100 million tons of metallurgical coal to Japan in its first 15 years
    • trehbein
       
      Narration: The recounting of an event to give more insight into the company's origins.
trehbein

Peace River Coal | Sustainability - 1 views

  • ways  to
    • trehbein
       
      Too many spaces between.
  • Environmental studies began at Peace River Coal's Trend mine in late 2003 and environmental monitoring continues to this day.  Environmental Assessment (EA) applications are in progress for the Roman Mountain Project which requires the collection of field data which includes air quality, geochemistry, climate and hydrology, groundwater, surface water and sediment, aquatic resources, soils and terrain, land use and tenure and heritage (archeology and traditional land use).
    • trehbein
       
      Exemplification: Here they've used a case-in-point to explain their environmentally responsible practices.
  • Ethically sound practices result in a reduced environmental footprint and provides sustainable benefits to local and global communities alike.
    • trehbein
       
      Cause and effect analysis: The statement suggests that because of ethically sound practices by the company, positive results occur.
  • ...2 more annotations...
  • benefiting us now, and for generations to come.
    • trehbein
       
      Appeal to pathos: Speaking about the benefits for future generations gives a warm, positive feeling to the reater.
  • Peace River Coal endeavors to minimize negative operational impacts on the surrounding ecology and terrain, affecting not only our present, but the future for generations to come
    • trehbein
       
      Although this sentence is intended to show company responsibility, it could backfire by creating the thought in the reader's mind that the mine processes are damaging to the environment. The use of 'affecting not only our present, but the future for generations to come' is intended to refer to the company's attention to minimizing impacts, but it could easily be interpreted to the negative effects themselves affecting generations for years to come. You could present the information in a more positive instead of a negative light, by saying what the company is doing to minimize operational impacts, without saying that the impacts are negative, and without pairing it directly with the thought that future generations are involved.
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
romie_mui

Reading in a Whole New Way | 40th Anniversary | Smithsonian Magazine - 5 views

    • Elias Rumley
       
      Right away, skimming the page, I feel that there needs to be more pictures. E-readers struggle to keep their attention to text for an extended period, so pictures will help break the monotony.
    • J.Randolph Radney
       
      This is a great idea, Elias. Do you have some particular pictures in mind?
    • Jordan Turgeon
       
      The picture provides a good visual that precedes the actual topic
  • American prosperity and liberty grew out of a culture of reading and writing.
    • Elias Rumley
       
      Very strong statement. Perhaps a tad over-reaching, but it is effective in demonstrating the writer's belief that literacy is key in culture.
  • ...11 more annotations...
  • As digital screens proliferate and people move from print to pixel, how will the act of reading change?
    • Jordan Turgeon
       
      Clearly states the general topic in a simple and easily understood manner right away
  • Books were good at developing a contemplative mind. Screens encourage more utilitarian thinking. A new idea or unfamiliar fact will provoke a reflex to do something: to research the term, to query your screen “friends” for their opinions, to find alternative views, to create a bookmark, to interact with or tweet the thing rather than simply contemplate it.
    • farouk hamood
       
      interesting
  • In ancient times, authors often dictated their books. Dictation sounded like an uninterrupted series of letters, so scribes wrote down the letters in one long continuous string, justastheyoccurinspeech. Text was written without spaces between words until the 11th century. This continuous script made books hard to read, so only a few people were accomplished at reading them aloud to others. Being able to read silently to yourself was considered an amazing talent. Writing was an even rarer skill. In 15th-century Europe only one in 20 adult males could write.
    • Jordan Turgeon
       
      An interesting summary of reading and writing during the ealier times
  • The first screens that overtook culture, several decades ago—the big, fat, warm tubes of television—reduced the time we spent reading to such an extent that it seemed as if reading and writing were over. Educators, intellectuals, politicians and parents worried deeply that the TV generation would be unable to write.
    • Elias Rumley
       
      It's interesting to see that, at one point, professionals believed writing would become a rare skill and the rarity of literacy would regress back to ancient times.
  • Pixels encourage numeracy and produce rivers of numbers flowing into databases.
    • Elias Rumley
       
      Very strong imagery, that effectively contrasts the pixels (which are small and humble) produce a river (usually powerful and comparitively large) of information.
  • Books  
  • But screens engage our bodies. Touch screens respond to the ceaseless caress of our fingers.
  • The most physically active we may get while reading a book is to flip the pages or dog-ear a corner.
    • romie_mui
       
      interesting point
  •  The most physically active we may get while reading a book is to flip the pages or dog-ear a corner.  But screens engage our bodies. Touch screens respond to the ceaseless caress of our fingers.
  • or dog
  • pages or dog -ear a corner.   But screens
trehbein

Peace River Coal | Business Principles - 0 views

  • Being a good corporate citizen is, by definition, a good employer. We support fair labour practices and promote workplace safety and equality in our operations. We acknowledge the importance of conscientious environmental stewardship and actively seek to minimize the impact of our operations while providing a positive legacy for future generations. 
    • trehbein
       
      Definition: Here, what it means to be a 'good corporate citizen' is shown by following up with an explanatory paragraph.
  • At Peace River Coal, Good Citizenship business principles guide our decisions and actions. We adhere to consistently high standards of business integrity and ethics.
    • trehbein
       
      Use of style, tone and voice: This, as well as other lines of text on the website, show overtones of pride and confidence. This, in turn, instills these feelings in the reader. (IE: If the company is confident in their abilities, the reader should be, too!)
trehbein

Peace River Coal | Coal Mining and Tumbler Ridge Links - 0 views

  • Peace River Coal and WNMS Cooperate on Babcock Falls Trail Coal and Mining Links World Coal Coal Association of Canada
    • trehbein
       
      Effective labelling and layout of links, to direct readers to more information.
trehbein

Peace River Coal | Management - 1 views

  • Peace River Coal has positioned itself to be a premier coal mining company. Proven, dedicated, skilled and accountable leadership is central to the company's continued growth and success.
    • trehbein
       
      Personification: Giving the company (an entity, not an individual) characteristics that make it sound as if it's acting of it's own accord. This brings together the feelings of one cohesive unit; a 'team' of individuals.
Sabina Donnelly

Challenge Nike and adidas to cut the chemicals and detox our water - 2 views

  • Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous  chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
  • oin us in challen
  • As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
    • Sabina Donnelly
       
      Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
  • ...8 more annotations...
  • ransported in our oceans, atmosphere and food chains. High levels of  cert
  • hey can also be found far beyond their original source,
    • Sabina Donnelly
       
      The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
  • If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
    • Sabina Donnelly
       
      "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • ain hazardous chemicals have even been found in polar bears!
    • Sabina Donnelly
       
      Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
    • Sabina Donnelly
       
      style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
  •  
    Video publication by Greenpeace
J.Randolph Radney

Learn about | Greenpeace Canada - 0 views

  • The ocean may look calm and serene, but beneath the surface is a different story. Around the world, our oceans are in crisis. Decades of industrial fishing have taken a massive toll on marine ecosystems, yet our appetite for seafood has never been so great. Even the deep and remote areas that once served as refuges from fishing are no longer safe havens; today the fish have no place to hide.
    • Sergio Lourenco
       
      This selection is using pathos because it uses words such as crisis and refuges which might make someone feel saddened to know what is happening to fish.
  • We have a responsibility to protect our oceans for future generations. To help supermarkets and consumers make better seafood purchasing choices, Greenpeace has created a Redlist of the 15 most destructively fished or farmed species, including Atlantic cod, tropical shrimp and some tuna. (Click here for the complete Redlist.) Greenpeace wants supermarkets to stop stocking Redlisted species and develop sustainable seafood policies. The fish on the Redlist are there because fishery and/or production methods have negative impacts on the target species and/or other marine species, lead to ecosystem alterations, have social implications or are poorly managed or corrupt. Each Redlist fish went through the Greenpeace red-grade criteria — one for wild species and one for farmed. During the ongoing assessment process, Greenpeace reviews the most recent scientific research relating to each stock or aquaculture system, scrutinizes government sources and consults grading schemes used by other organizations.
    • Sergio Lourenco
       
      This selection is an example of logos because through this style of writing, the author tries to pursuade the reader by telling them about the things that happen to marine species including things like fishery and production methods.
  • Greenpeace believes the only way to allow our oceans to recover and ensure there are fish for the future is to stop overfishing and destructive practices such as bottom trawling and dredging, while protecting our polar oceans and setting aside no-take areas in marine reserves to safeguard against growing threats from climate change and ocean acidification. In Canada and around the world, progress in marine protection has been slow. Greenpeace is working to step up the pace by lobbying governments and industry.
    • Sergio Lourenco
       
      Another example of logos
  • ...5 more annotations...
  • From coast to coast, Canadians are witnessing ocean mismanagement firsthand. Cod have all but vanished on the East Coast, and on the West Coast, millions of Sockeye salmon have disappeared from the Fraser River. On a global scale, this mismanagement is magnified, with less than one per cent of the world’s oceans protected, and species such as bluefin tuna and sharks nearing the point of complete collapse. More than 90 per cent of large predatory species such as tuna, cod and swordfish have vanished from our oceans. On harmful longlines set out for swordfish, sea turtles are being slaughtered by the thousands — innocent victims of irresponsible ocean management and a lack of proper regulation.
    • Sergio Lourenco
       
      This selection shows ethos and pathos being used. They use facts to try and appeal to someone's emotion and by using facts and stats they also try to show the wrongdoing of government regulations.
    • J.Randolph Radney
       
      Note the distinctive font chosen for the Greenpeace logo. What does this say about the organization?
    • J.Randolph Radney
       
      Note the connection between the green banner colour and the name Greenpeace.
    • J.Randolph Radney
       
      Note how easy it is for readers to get on Greenpeace's mailing list.
    • J.Randolph Radney
       
      Links to other important information are very easy to find.
trehbein

Peace River Coal | Careers - 0 views

  • to  succeed
    • trehbein
       
      Too many spaces between words.
  • opportunities.
    • trehbein
       
      Repetition: Through the use of the word 'opportunities' multiple times on this page, it encourages the reader (and potential employee) that workign for this company is, in fact, an opportunity, and something that should be acted upon.
J.Randolph Radney

Home - TRU Library Subject / Research Guides at Thompson Rivers University Library - 0 views

  •  
    Here are some library resources.
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