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David Astle

HOW TO: Advertise Inside Social Games on Facebook - 0 views

mashable.com/...social-game-advertising

Facebook Advertising

shared by David Astle on 09 Feb 11 - No Cached
  • Facebook is now the largest display advertising site on the Internet
  • online games have surpassed personal e-mail to become the second most popular activity on the web, accounting for 10% of time spent online.
  • Games also represent a huge audience for advertisers, as more than 56 million Americans play social Games on a regular basis.
  • ...7 more annotations...
  • Game publishers have begun to tie virtual goods or currency to “real world” purchases from advertising partners (spend $50 at the Gap, get 20 Facebook Credits, for example).
  • Advertisers can also use in-game ads to get in front of consumers before there is purchase intent.
  • Retail goods:
  • Subscription services:
  • Local advertisers:
  • Survey research:
  • Branded video views:
Alex Street

Six reasons why $250 million for Playfish is a steal - Games Brief - 0 views

www.gamesbrief.com/...illion-for-playfish-is-a-steal

appdevelopment apps socialgaming playfish zynga

shared by Alex Street on 19 Nov 10 - Cached
  • O of EA, has recently argued that social gaming is as over-hyped as mobile was a few years ago (shortly before EA acquired Jamdat Mobile for $680 million in 2005, I
  • Valuing businesses based on multiples of unique users is dangerous
  • ook for evidence that the target market is big and growi
  • ...2 more annotations...
  • 50 million monthly unique users.
  • Nicholas Lovell
Alex Street

Mobile Freemium Games: Gen Y Plays, but Gen X Pays - 0 views

blog.flurry.com/...mes-Gen-Y-Plays-but-Gen-X-Pays

freemium pay propensitytopay apps flurry bfi

shared by Alex Street on 24 Nov 11 - No Cached
  • Freemium game
  • 65% of all revenue generated
  • elative distributions of time and money spent by age group
  • ...10 more annotations...
  • 18 – 24 account for the most minutes spent
  • top spending group is 25 – 34 years old
  • 9% of total dollars spen
  • ost dedicated users of these games in terms of time, the 18 – 24 year old
  • nly third in terms of money
  • heavy users of freemium games are younger, while spenders in freemium
  • via “the grind” takes time and patience
  • 24 – 35 year olds presumably have more disposal income
  • 24 – 54, this older group generates nearly four-fifths of all revenue in freemium games
  • isposable income and relative available time.
Alex Street

Sony To Launch Social Games In Home - 0 views

www.engagedigital.com/...to-launch-social-games-in-home

virtualgoods socialgaming socialmedia ingamesocialmedia microtransactions ingamestransactions micropayments

shared by Alex Street on 02 Nov 10 - No Cached
  • Sony To Launch Social Games In Home
  • social initiative is part of Sony's plan to leverage Home as a social platform for PS3 owners. 
  • These will not be the first social or freemium games launched in Home
  • ...1 more annotation...
  • 100 games embedded into the world including Sodium, a game that supports microtransactions
Alex Street

Red Dead Redemption - Wikipedia, the free encyclopedia - 0 views

en.wikipedia.org/...Red_Dead_Redemption

rockstar reddeadredemption gaming

shared by Alex Street on 02 Nov 10 - No Cached
  • e NPD Sales Group, R
  • wo million units in the combined months of
  • , GameStop and Rockstar collaborated on a preorder bonus in
  • ...12 more annotations...
  • Voting was open to all, but only those who pre-ordered the game through Gamestop will receive the winning outfit.
  • official soundtrack
  • Rockstar Games Social Club is a
  • displays the gameplay statistics of registered user
  • feature competitions and awards based on player activity
  • June 22, 2010, Rockstar Games released the first downloadable content (DLC) for Red Dead Redemption titled Outlaws to the End.
  • May 2010. It is
  • downloadable content is free for all users on PlayStation Network and Xbox Live.
  • July 8, 2010 Rockstar announced four new downloadable content pack
  • egends and Killers Pack w
  • Liars and Cheats pack, and c
  • third expansion is known as the Free Roam Pack
Nick Verkroost

UK Mobile Game Sales Hit £170 Million In 2009 - Edge Magazine - 0 views

www.next-gen.biz/...les-hit-%C2%A3170-million-2009

2009 mobile content gaming games smartphones UK sales apps

shared by Nick Verkroost on 29 Jun 11 - No Cached
  • UK Mobile Game Sales Hit £170 Million In 2009
  • £170 million
  • Almost half - 3.8 million - of the UK’s eight million mobile gamers paid for games in 2009
  • ...1 more annotation...
  • one third of paying mobile gamers spent more than £5 pounds a month on average
Alex Street

Costs mobile data - O2 - 0 views

www.o2.co.uk/...costs

o2 data mobiledata

shared by Alex Street on 12 Oct 11 - No Cached
  • Alex Street on 12 Oct 11
     
    What is 1MB of data? 1MB* on average is: Browsing - using the internet on your O2 mobile O2 Active 40 pages approx Mobile internet sites outside of O2 (typically 3rd party websites not controlled by O2): 2-10 full web pages (depending on graphics, images, amount of text) 10-20 mobile web pages Sending and receiving E-mail from your O2 mobile 200 emails without attachment 10 emails with simple one page attachment Satellite Navigation 15 hours of Satellite navigation traffic alert service. Please note: Using GPS Sat Nav without the traffic alert service does not incur data charges. Important information The following services when provided by a 3rd party may consume large amounts of data and maybe subject to separate charge. We recommend you take a Browsing Bolt On if you use these services regularly: Downloading video clips from 3rd party: typically between 1MB and 5MB depending on the length and quality of the clip, plus the cost of the video Note - Downloading video clips/music/games from O2 costs the price of the content only with no additional data charges. Downloading high quality music tracks from 3rd party: typically between 1MB and 5MB per track depending on the length and quality of the track, plus the cost of the track Downloading games from 3rd party: typically 300KB, plus the cost of the game We recommend that you avoid the following on your mobile: Using VOIP** uses 1 MB of data every 3-4 minutes. Downloading full-length movies as this may use in excess of 1,000MB. Using video/ audio streaming devices (e.g. 'Sling box'), which connect your mobile device to your TV, also consume large amounts of data. Watching 15 minutes of TV on your mobile using these devices uses around 25MB. * These figures are based on typical usage. Actual data usage will depend on the content of web pages viewed and the length of emails sent/received. ** Typical VOIP usage is around 5KB per second but will depend on a number of variables including codec and voice sample t
Alex Street

Zynga $5 Billion Valuation: BUY - Early Leader in Social Gaming is Printing Money - SecondShares - 0 views

www.secondshares.com/...ocial-gaming-is-printing-money

zynga socialgaming playfish

shared by Alex Street on 19 Nov 10 - Cached
  • Social gaming applications currently have over one billion “monthly active users
  • Social gaming is rapidly taking share from other online gaming segments a
David Astle

Social Games: What is the core team needed to develop a social game? - Quora - 0 views

www.quora.com/...eeded-to-develop-a-social-game

socialgaming development costs

shared by David Astle on 18 Jan 11 - No Cached
  • You're aiming for 0.5M MAU, lets assume a good ARPU of $0.40 given monthly revenues of $200,000.
  • f your game has a good viral ratio of 0.5, that is, each person invites 0.5 other people, then we can model the equation as 1 / (1 - 0.5) = 2. So for every person we buy, we get 2 kicked out (2 for the price of 1). So, to hit 0.5M MAUs we need to buy approx. 0.5M / 2 = 250,000 users. 
  • Our cost to acquire a customer (CAC) is probably going to be around $0.50, so the cost to acquire those 250,000 users is $125,000. 
  • ...1 more annotation...
  • Taking into account the cost of hosting, and the cost of processing the payments then we can safely round up the monthly "cost of sales" to $140,000 on monthly revenue of $200,000.
David Astle

Social Gaming Will Generate $1 Billion This Year [STATS] - 0 views

mashable.com/...social-gaming-2011-study

socialgaming US revenues marketing gaming

shared by David Astle on 28 Feb 11 - No Cached
  • David Astle on 28 Feb 11
     
    Social Gaming Will Generate $1 Billion This Year [STATS]
David Astle

Games Startups! What You Need To Know To Succeed In The Competitive Social Games Market - SocialTimes.com - 0 views

socialtimes.com/the-social-games-market_b59955

socialgaming zynga

shared by David Astle on 24 May 11 - No Cached
  • David Astle on 24 May 11
     
    mes Startups! What You Need To Know To Succeed In The Competitive Social Games Market
David Astle

ARM bets big on the future of gaming | thinq_ - 0 views

www.thinq.co.uk/...arm-bets-big-future-gaming

Arm Chips mobilegaming gaming

shared by David Astle on 09 Aug 11 - No Cached
  • David Astle on 09 Aug 11
     
    ARM bets big on the future of gaming
Alex Street

Game of Thrones Asks Fans to Play Mouth-Watering Metagame | Magazine | Wired.com - 0 views

www.wired.com/...ns-to-follow-the-maesters-path

agencies campfire

shared by Alex Street on 23 Jun 11 - No Cached
  • Game of Thrones: Ice and Fire app at the iTunes Store. The app provided a closer look at some of the actual locations used in filming Game of Thrones
  • True Blood’s Blood Copy alternate reality game.
  • an communities and websites were contac
  • ...2 more annotations...
  • Campfire hid an Easter egg
  • 37,000 users registered for the site, 12,000 people downloaded the Ice and Fire app, and 190,000
Stephe Taylor

Play vs. Stream: The Modern Gaming Console - 0 views

www.nielsen.com/...the-modern-gaming-console.html

shared by Stephe Taylor on 17 Mar 13 - No Cached
  • Stephe Taylor on 17 Mar 13
     
    Neilsen stats for 2012 vs 2011 for gaming console uses
Alex Street

Latest sales data - 0 views

press.kelkoo.co.uk/nsole-wars-this-christmas.html

playstation wii xbox360 sales marketshare kinect psmove

shared by Alex Street on 13 Dec 10 - No Cached
  • 8.7 million Xbox 360 and PS3 consoles in the U
  • 6.9 million) own a Wii,
  • UK gamers today
  • ...12 more annotations...
  • Table One: UK Sales Forecast, September-December 2010[4]
  • UK consumers are planning to buy 1.8 million new game consoles by Christmas,
  • 2.2 million consumers will buy into motion gaming
  • entice almost 1.8 million consumers in the UK
  • PS3 is projected to sell the highest number of consoles this Christmas
  • 155 million units since their individual launch dates
  • Sony and Microsoft are now tapping into the popularity of motion gaming,
  • Sony PlayStation Move and Xbox Kinect are more technologically advanced than the Wii a
  • capture the imagination of casual gamers
  • ntry level motion gaming experience
  • Total number of Xbox 360 and PS3 active consoles in the UK – 8,700,000
  • Market share data based on historical statistics of total number of consoles purchased to date
David Astle

iPhone/iPad Users Downloading 5 Million Games Per Day - SocialTimes.com - 0 views

socialtimes.com/5-million-games-per-day_b63385

iOS Apple AppStore Downloads iphone ipad apps

shared by David Astle on 24 May 11 - No Cached
  • David Astle on 24 May 11
     
    iPhone/iPad Users Downloading 5 Million Games Per Day
Alex Street

Zong Expands Mobile Payments Platform To TVs, Gaming Consoles, Tablets And More - 0 views

techcrunch.com/...ming-consoles-tablets-and-more

Telefonica billingplatform

shared by Alex Street on 28 Jun 11 - No Cached
  • tegrate Zong in TVs and game consoles
  • Zong’s payment system would only require users to enter their phone number
  • Zong would then send a message to the cell phone number,
  • ...6 more annotations...
  • which faces competition from well-backed Boku, is c
  • t. PayPal h
  • converts shoppers into buyers at rates up to 10 times greater than traditional payment metho
  • mobile payments system into other interactive platform
  • sh, Unity, Interactive TV, gaming consoles,
  • Zong is expanding its mobile payments platform beyond th
Alex Street

Inside Facebook · Who's Playing Social Games Outside the US? App Demographics for Facebook's Second Largest Market, the UK - 0 views

www.insidefacebook.com/...s-second-largest-market-the-uk

facebook demographics appdata bfi

shared by Alex Street on 03 Nov 11 - No Cached
  • Alex Street on 03 Nov 11
     
    n the UK, women make up, on average, 57.9% of social gamers, and men make up 41.0%. For reference, women make up 60.8% of the US social game audience and men make up 38.2%.
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