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Alex Street

A Flurry Of Market Data | Mobile Orchard - 0 views

mobileorchard.com/a-flurry-of-market-data

mobileapps apps data usage O2

shared by Alex Street on 14 Jun 11 - No Cached
  • Alex Street on 14 Jun 11
     
    Flurry
Alex Street

Mobile Freemium Games: Gen Y Plays, but Gen X Pays - 0 views

blog.flurry.com/...mes-Gen-Y-Plays-but-Gen-X-Pays

freemium pay propensitytopay apps flurry bfi

shared by Alex Street on 24 Nov 11 - No Cached
  • Freemium game
  • 65% of all revenue generated
  • elative distributions of time and money spent by age group
  • ...10 more annotations...
  • 18 – 24 account for the most minutes spent
  • top spending group is 25 – 34 years old
  • 9% of total dollars spen
  • ost dedicated users of these games in terms of time, the 18 – 24 year old
  • nly third in terms of money
  • heavy users of freemium games are younger, while spenders in freemium
  • via “the grind” takes time and patience
  • 24 – 35 year olds presumably have more disposal income
  • 24 – 54, this older group generates nearly four-fifths of all revenue in freemium games
  • isposable income and relative available time.
Alex Street

iPad conversion rates twice as high as desktop: stats | Econsultancy - 0 views

econsultancy.com/...twice-as-high-as-desktop-stats

bfi ipad conversion CTR flurry appdata

shared by Alex Street on 17 Nov 11 - No Cached
  • iPad conversion rates are double that of desktop
  • 81.9m visits to merchants and 1.57m sales.
  • stats don't cover in-app purchases
  • ...6 more annotations...
  • Average order values
  • average order values are concerned, the iPad is king, with an AOV of £69.94, compared to £65
  • first time in August, the iPad accounted for more sales than any other device,
  • iPad will - on average - have a higher income.
  • ge iPad conversion rate for August was 3.82%, w
  • version rate for iPad was 3.82% in August, compared to 1.9% for desktop (i.e. non-mobile).
Alex Street

Flurry Expands to Europe to Capitalise on Fast-Growing Mobile App Market - 0 views

uk.prweb.com/...prweb8554450.htm

eu5 appstores smartphones

shared by Alex Street on 11 Jul 11 - No Cached
  • 46 million monthly smartphone application users across the U.K., France, Germany, Italy and Spain, whose installed base is growing by over 10%, month-over-month
  • 46 million monthly smartphone application users across the U.K
  • Alex Street on 11 Jul 11
     
    EU5 app store size  EU5 smartphone penetration
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