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Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
Alex Street

Small Agency of the Year 2009: Rockfish Interactive | Special Report: Small Agency Awar... - 0 views

adage.com/...138981

agencies boutique rockfish

shared by Alex Street on 23 Jun 11 - No Cached
Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - ... - 0 views

adage.com/...145088

agencies viral boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • ...3 more annotations...
  • r demand-building strategy,
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
Alex Street

Small Agency of the Year, West: Heat | Special: Small Agency 2010 - Advertising Age - 0 views

adage.com/...145061

agencies viral socialmedia boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • melding innovative technology from Silicon Valley, alternative-minded Bay Area talent
Alex Street

blur campaigns - Top 10 Creative Agencies 2010 - 0 views

campaignslive.co.uk

brandedentertainment agencies blur

shared by Alex Street on 23 Jun 11 - No Cached
  • blur Group could well prove to be the future agency model - a Crowdsour
Alex Street

Why doesn't the Apple App Store give download figures? Would the truth be unA... - 0 views

mobithinking.com/...do-apps-deliver-roi

appdevelopment bfi appstores

shared by Alex Street on 06 Dec 11 - No Cached
  • This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality
  • will an iPhone app deliver return on investment (ROI)
  • ll you can do are some crude calculations based on the three numbers that Apple releases
  • ...13 more annotations...
  • extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
  • normal for an app to cost US $50,000 to
  • Average revenue per paid-app: US $6,259.78.
  • don’t get picked by the Apple reviewers, you don’t get featured.
  • iPhone users have on average 37 apps on their phones
  • cross-promote your app for free
  • SMS/email opt-in lists,
  • media love writing about anything you do;
  • , mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen. And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
  • What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
  • TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
  • same visitor information for the app is confidential.
  • Great apps also have a habit of winning awards
Alex Street

Spotlight on Virtual Goods | Work at Play - Digital Agency - 0 views

www.workatplay.com/...spotlight-virtual-goods

virtualgoods ingamestransactions micropayments microtransactions

shared by Alex Street on 02 Nov 10 - No Cached
  • s handy presentation gives som
  • By 2013, it’s thought the global market* for virtual goods will reach $6bn (source)
  • Alex Street on 02 Nov 10
     
    n 2010 it's estimated that (in the US alone) $1.6bn will be spend on virtual goods
Alex Street

Mobile figures show voice search is the future | Opinion | New Media Age - 0 views

www.nma.co.uk/...3017055.article

android apple smartphones marketshare OS

shared by Alex Street on 03 Mar 11 - No Cached
Alex Street

The UK gets a branded entertainment turf war | brand-e - 0 views

brand-e.biz/tertainment-turf-war_2737.html

agencies brandedentertainment

shared by Alex Street on 23 Jun 11 - No Cached
  • Free media coverage and PR is the value of branded entertainment.
Alex Street

4 Start-ups in the Branded-Entertainment Business | Inc.com - 0 views

www.inc.com/...industry-branded-entertainment

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • Alex Street on 23 Jun 11
     
    COURTESY BIG SPACESHIP
Alex Street

Levi's Campaign Features a Town Trying to Recover - NYTimes.com - 0 views

www.nytimes.com/...24adco.html

levi wieden&kennedy

shared by Alex Street on 22 Jun 11 - No Cached
  • asting residents of the Braddock area and paying them to appear in the ad
  • town will also be featured in video clips and an hourlong show, sponsored by Levi’s, to appear online and on the IFC and Sundanc
  • The suggestion to feature Braddock in the campaign came from the Levi’s creative agency
  • ...5 more annotations...
  • campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
  • People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
  • Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
  • hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads
  • A lot of good has come from it,”
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