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Alex Street

Younger audiences play more freemium games, but 25-34 year-olds pay for them | TUAW - T... - 0 views

www.tuaw.com/...mium-games-but-25-34-year-olds

freemium pay propensitytopay

shared by Alex Street on 24 Nov 11 - No Cached
  • used consumer spending data
  • r freemium games are primarily in the 25-34 age group
  • freemium title only really pulls in-app purchases from a small percentage
  • ...1 more annotation...
  • most successful in-app purchase items are for convenience and time-saving
Alex Street

Sony Confirms PlayStation Home 'Quite Profitable' - 0 views

www.engagedigital.com/...ystation-home-quite-profitable

virtualgoods ingamestransactions micropayments microtransactions pshome

shared by Alex Street on 02 Nov 10 - No Cached
  • PlayStation Home director Jack Buser h
  • Home features 100 games, an average user session time of 70 minutes, over 50 virtual spaces, 85% repeat users, and 14 million users overall. 
  • 5,000 virtual items Sony has offered for sale through Home's virtual goods store
  • ...4 more annotations...
  • through micropayments, they can gain social context and social capital,
  • gameplay context, upgrade their gameplay experience through microtransactions.
  • Sony is trying to integrate Home more deeply with the gameplay experience offered by various PS3 games
  • Players of Red Dead Redemption can unlock exclusive Home items through gameplay.
David Astle

China outpaces Western Europe with mobile application and game downloads (Canalys resea... - 0 views

www.canalys.com/...r2010092.html

socialgaming MobileApps

shared by David Astle on 18 Jan 11 - No Cached
  • David Astle on 18 Jan 11
     
    s from a survey conducted for the new Canalys Mobile Application Analysis services suite show that 51% of Chinese end users downloaded applications or games on their mobile phones
David Astle

Social Gaming Market to Surpass $1 Billion - eMarketer - 0 views

www1.emarketer.com/Article.aspx

virtualgoods socialgaming data

shared by David Astle on 16 Feb 11 - No Cached
  • David Astle on 16 Feb 11
     
    Social Gaming Market to Surpass $1 Billion
Nick Verkroost

Zynga - The eMarketer Blog - 0 views

www.emarketer.com/...zynga

Zynga social gaming safariquest apps wren socialgaming

shared by Nick Verkroost on 10 May 11 - No Cached
  • January 18, 2011
  • US social gamers to grow to 68.7 million in 2012
  • 53 million in 2010
  • ...6 more annotations...
  • 29.5% growth over two years
  • Branded games
  • In-game billboards
  • Sponsorship banners
  • Branded virtual goods
  • According to Next Up Research, nearly 80% of Zynga’s revenues come from virtual goods
Alex Street

The True Cost of Developing Your Mobile App | AppsMarketing Blog - 0 views

blog.appsmarketing.mobi/...mobile-app-development-cost

appdevelopment appcost

shared by Alex Street on 01 Dec 11 - No Cached
  • etter to focus on the value of the service and the benefit to your business than to focus purely on the cos
  • good idea of the value that you should expect from an App Developmen
  • difficult to provide a price without knowing the specific details of the ap
  • ...30 more annotations...
  • first factor in determining the cost of having an app developed
  • Data Driven App
  • Games
  • Device App
  • makes use of the hardware to provide its core functionality
  • Bespoke Functionality App
  • may include ‘data-driven‘ features
  • production of an app is not just about the functionality
  • functionality expected by the user, or an app that is not presented well,
  • Design and the functionality
  • Scale of the project
  • more graphic design work
  • number of device types
  • device types
  • different requirements between the individual devices, i.e. the iPhone 3gs and the iPhone 4
  • production of the separate graphics for each device will increase the costs.
  • Design costs, you should expect to pay between €350 for a small simple app, through to €3500+ for a very large, complex and Graphic centric app
  • additional device type, you should expect the costs to increase by 25%-50% for each additional device type
  • Development Costs
  • any factors will determine the Development Costs
  • Simple App – €1500 to €5000 Data Driven App – €5000 to €35000 Games – €7500 to €175000 Device App – €1500 to €175000 Bespoke Functionality App – €5000 to €175000
  • costs associated with the production of your app will be covered within the Design & Development costs
  • creating the app store account ($99 for Apple apps, $25 for Android apps),
  • scale of the project will have an impact on the costs
  • ome app developers will take the graphics and source code that they have developed for your app and resell it to another business, potentially to one of your competitor
  • guarantee of exclusivity for your app
  • Some app developers will keep all of the design and source code t
  • app developer is suggesting that you have to pay extra for the graphics and source code, walk away.
  • better app development businesses will automatically include the graphics and source code in the price you pay
  • focus on the value of the service and the benefit to your business,
Alex Street

Bitcasa: Cloud Storage Startup Seeks to Change the Game - 0 views

ostatic.com/...artup-seeks-to-change-the-game

dropbox bitcasa

shared by Alex Street on 03 Feb 12 - No Cached
  • ifferent from Nirvanix, Mozy and others because it is not a cloud-based backup
  • Dropbox because it is not a file-sharing cloud facility
  • TechCrunch Disrupt finalis
  • ...3 more annotations...
  • any content you create or import gets sent up to the Bitcasa cloud automatically
  • Bitcasa specializes in deuplication, minimizing the number of duplicated instances of the same data being stored
  • The cloud is your hard drive
Alex Street

Rockstar Games Social Club About - 0 views

socialclub.rockstargames.com/about

virtualgoods ingamestransactions micropayments microtransactions rockstar ingamesocialmedia socialmedia

shared by Alex Street on 02 Nov 10 - No Cached
  • Social Club is a member’s only website destination
  • Simply register a membership account to link your game data,
  • As soon as you’ve purchased and played
  • ...2 more annotations...
  • gged in to www.rockstargames.com/socialclub
  • Social Club account linked with your PLAYSTATION®Network Sign-In ID, Xbox LIVE™
  • Alex Street on 02 Nov 10
     
    launched with the console releases of Grand Theft Auto IV
Alex Street

GFK Chart-Track - 0 views

www.chart-track.co.uk/index.jsp

sales xbox360 ps3 wii

shared by Alex Street on 13 Dec 10 - No Cached
  • Alex Street on 13 Dec 10
     
    Console and gaming sales
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