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Alex Street

iMedia Connection: - What drives the premium iPad experience? - 0 views

www.imediaconnection.com/...27822.asp

bfi inapp apps ipad

shared by Alex Street on 25 Nov 11 - No Cached
  • 116 iPad users, 204 iPhone users, and 601 users of the Droid or any other smartphone
  • iPad users buy more apps in almost every ca
  • five times more likely to use subscription apps
  • ...2 more annotations...
  • iPad users pay $30 for magazines (compared to $13 for both iPhone and other smartphone users) and $25 for newspapers (compared with $10 and $12, respectively
  • consumers are making commercial decisions is rapidly evolving into an experiential method. They are leading media-filled lives and are drawn to "meaningful, relevant, and beautiful content." It is from this new paradigm that the iPad is emerging
  • Alex Street on 25 Nov 11
     
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