Canada's Anti-Spam Legislation - 0 views
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mbishon on 20 Sep 14Canada's new anti-spam legislation (CASL) helps protect Canadians while ensuring that businesses can continue to compete in the global marketplace. On July 1, 2014 Canada's anti-spam law came into effect. I believe it's the strictest in the world. If you email anyone in Canada you need to make sure you comply with this new law. We had to take a number of measures at my company including ceasing all bulk emails until we get our new opt-in database populates; including a footer in all our emails that allows recipients to opt out of receiving emails from us, and company-wide training on CASL and what we need to do to comply. People can be personally liable for violating this law. I'm not sure if the government has any manpower to actually monitor and prosecute any violators but we will see. As a Canadian, I don't think my SPAM had decreased - I actually received more emails to 'opt in' to mailing lists. I have also noticed that almost every message I receive has an unsubscribe option at the bottom, something I've been taking advantage of. I am not sure how this will ultimately affect open knowledge or if it will but it has made me think twice about reaching out to people I don't know over email.