Traction - EDM tool, relationship marketing platform - 3 views
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Liz Power on 06 Apr 10Traction is a relationship marketing tool which organizations can use to manage and keep in contact with customers and prospects. It can build brand awareness and makes it easy to control multiple campaigns [1]. Traction can be synchronized to an existing database to better manage and effectively target customers. It manages email, mobile phones, direct mail and web campaigns in a single platform. Other features of Traction are competitions, promotions, customer surveys and event management [1]. There is also a reporting tool which provides valuable feedback and insights into consumer behaviour. It is important to capture and build your database however it is just as important to gain customer insight and be able to profile customers and communicate successfully. You can continually learn about your customers and prospects and enrich your profile data with each campaign, enabling you to communicate more effectively via any channel [1]. With so much competition it is important to know your customer's needs and to be able to gain customer loyalty to keep them coming back. The value of repeat customers cannot be underestimated when they spend 33% more than new customers and referrals amongst repeat customers are 107% greater than non customers [2]. Relationship marketing will play a big part in understanding your customer visitors, segmentation of customer behaviour and creating content to specifically target your customers are ways in which can add value to organizations [3]. References [1] Traction (2009). Traction - building meaningful customer relationships. Retrieved 11 April 2010 from http://www.traction.com.au/About/Overview.aspx [2] Lake, L. (n.d.). Customer Relationships are key to your marketing strategy. Retrieved 11 April 2010 from http
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Narelle Absolom on 21 Apr 10Traction is a tool designed to manage customer relationships and interactions, and develop stronger marketing campaigns and brand awareness [1]. It has a wide variety of features to leverage customer data into these purposes. Traction has been around since 2001 and continuous development occurs [2]. It is accommodating in offering different versions dependent on your needs. The Enterprise version is fully featured and scalable, whereas the Lite version is suitable for smaller, less complicated marketing solutions. Organisations can also contact Traction direct for a custom solution [2]. Inbound and outgoing customer interactions can be delivered via a range of mediums including email, SMS, and XML [3], providing flexibility of content requirements and interoperability between organisation and client base. Whilst locating reviews on the system proved rather difficult, the Traction homepage professes to a very strong customer base, including a number of extremely well known companies and brands [4]. This in itself suggests stability and a proven product.
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Narelle Absolom on 21 Apr 10References [1] Traction. (2010). Overview. Retrieved April 21, 2010, from http://www.traction.com.au/About/Overview.aspx [2] Ouvrir. (2010). Traction Platform. Retrieved April 12, 2010, from http://www.ouvrir.com.au/traction_platform.html * [3] Schaffer, S. (2006). Traction Offers Complete Marketing Platform. The Pondering Primate. Retrieved April 12, 2010, from http://theponderingprimate.blogspot.com/2006/04/traction-offers-complete-marketing.html [4] Traction. (2010). Homepage. Retrieved April 12, 2010, from http://www.tractionplatform.com/home.aspx * This site appears to be a reseller or affiliate of Traction, so bear this in mind when reading its material.