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Traction is a relationship marketing tool which organizations can use to manage and keep in contact with customers and prospects. It can build brand awareness and makes it easy to control multiple campaigns [1]. Traction can be synchronized to an existing database to better manage and effectively target customers. It manages email, mobile phones, direct mail and web campaigns in a single platform. Other features of Traction are competitions, promotions, customer surveys and event management [1]. There is also a reporting tool which provides valuable feedback and insights into consumer behaviour. It is important to capture and build your database however it is just as important to gain customer insight and be able to profile customers and communicate successfully. You can continually learn about your customers and prospects and enrich your profile data with each campaign, enabling you to communicate more effectively via any channel [1]. With so much competition it is important to know your customer's needs and to be able to gain customer loyalty to keep them coming back. The value of repeat customers cannot be underestimated when they spend 33% more than new customers and referrals amongst repeat customers are 107% greater than non customers [2]. Relationship marketing will play a big part in understanding your customer visitors, segmentation of customer behaviour and creating content to specifically target your customers are ways in which can add value to organizations [3]. References [1] Traction (2009). Traction - building meaningful customer relationships. Retrieved 11 April 2010 from http://www.traction.com.au/About/Overview.aspx [2] Lake, L. (n.d.). Customer Relationships are key to your marketing strategy. Retrieved 11 April 2010 from http

Traction is a tool designed to manage customer relationships and interactions, and develop stronger marketing campaigns and brand awareness [1]. It has a wide variety of features to leverage customer data into these purposes. Traction has been around since 2001 and continuous development occurs [2]. It is accommodating in offering different versions dependent on your needs. The Enterprise version is fully featured and scalable, whereas the Lite version is suitable for smaller, less complicated marketing solutions. Organisations can also contact Traction direct for a custom solution [2]. Inbound and outgoing customer interactions can be delivered via a range of mediums including email, SMS, and XML [3], providing flexibility of content requirements and interoperability between organisation and client base. Whilst locating reviews on the system proved rather difficult, the Traction homepage professes to a very strong customer base, including a number of extremely well known companies and brands [4]. This in itself suggests stability and a proven product.

References [1] Traction. (2010). Overview. Retrieved April 21, 2010, from http://www.traction.com.au/About/Overview.aspx [2] Ouvrir. (2010). Traction Platform. Retrieved April 12, 2010, from http://www.ouvrir.com.au/traction_platform.html * [3] Schaffer, S. (2006). Traction Offers Complete Marketing Platform. The Pondering Primate. Retrieved April 12, 2010, from http://theponderingprimate.blogspot.com/2006/04/traction-offers-complete-marketing.html [4] Traction. (2010). Homepage. Retrieved April 12, 2010, from http://www.tractionplatform.com/home.aspx * This site appears to be a reseller or affiliate of Traction, so bear this in mind when reading its material.

Office Interactive is an online Customer Relationship Management (CRM) software designed for small to medium sized business. The software contains everything you need to run and streamline your business. It is easy to use by simply dragging and dropping to customise your own business application [1]. Features of the Office Interactive software include: Collaboration: This module is used to share and communicate with all your team members on one page. It is an essential tool for organising your businesses day-to-day activities. Sales: This module is an easy to use Sales Force Automation (SFA) system. It is a total solution for small to large sales teams. Customer: This module allows you to see absolutely everything in relation to a customer including all correspondence and sales. It is also a centralised system to store data such as customers Frequently Asked Questions (FAQs) and how to deal with customer complaints. Marketing: This module allows you to keep track of where your leads and customers are coming from. It can also be used to send marketing emails to your customers. Billing and Expense: This module is a full financial solution to keep track of your income and expenses [1]. CRM is extremely important for most businesses. Using a centralised system such as Office Interactive allows all staff to access data from any location [2]. CRM also allows you to put the customer first by making the most of your customer relationships as it allows you to keep in touch and personalise communications with customers easily [3]. [1] Office Interactive (2010). Simple, Powerful, and Revolutionary CRM Solution. Retrieved 16 April, 2010, from http://www.officeinteractive.com/ [2] e-Business Guide (n/d). Planning - Researching the Opportunities - Customer Relationship Management. Retrieved 16 April, 2010, from http://www.e-businessguide.gov.au/planning/researching/crm [3] Martin, J.A (2010). Put Cloud CRM to Work. Retrieved 16 April, 2010, from

SugarCRM is an open source database management system. It is important to be able to manage customer databases without having to collate numerous spreadsheets of customer information. With SugarCRM it simplifies being able to organize and track people, companies and sales opportunities [1]. Another advantage of SugarCRM is the ability to measure and report customer information across your company [2]. SugarCRM Community Edition is a free application and it is open source so the software can be altered to suit the users' needs. Not all companies have the same requirements when it comes to implementing a CRM, so the advantage of using SugarCRM is it gives users the flexibility to modify the source code [3]. To gain greater benefits of SugarCRM there is a professional edition for US$360 per licence or the Sugar Enterprise Edition for US$600 per licence [4]. A CRM solution will focus on automating and improving current processes and practices mainly supporting sales, marketing, customer service and support as Gupta & Shukla (2002) attest [5]. Implementing a CRM can be a risky business according to Bohling, et al (2006) [6]. Depending on the size of the organization and the current CRM system in operation, if any, implementing a CRM requires plenty of planning and preparation. Also, once a system is up and running, it is important to evaluate the success of the CRM and continue to refine and develop the CRM. References [1] Organise & Share Customer Information. Retrieved 12 April 2010 from http://www.sugarcrm.com/crm/resources/crm-new [2] Measure & Report Across your Company. Retrieved 12 April 2010 from http://www.sugarcrm.com/crm/resources/crm-advanced [3] Open Source CRM. Retrieved 12 April 2010 from http://www.sugarforge.org/content/open-source/ [4] Sugar Editions. Retrieved 12 April 2010 from http://www.sugarcrm.com/crm/products/editions.html [5] Gupta, M.P., and Shukla, S. (2002). Global Business Review 2002; 3; 99. Learnings from Customer Relationship

In comparing SugarCRm to another similar product - 'TigerCRM', these are the results:
SugarCRM Advantages " Sugar Suite is an excellent choice due to its advanced features, and is convenient to organizations from all sizes and industries. The installation of SugarCRM, as well as the installation of additional modules and language packs is quite easy and trouble-free, and the admin area offers a great variety of options and tools." [1]
SugarCRM Disadvantages "While providing more capabilities and reliability, Sugar Suite loads slower than vTiger CRM and is not so easy to use. Problems may also arise if a user doesn't lock the Installation after finishing it. Contrary to vTiger CRM, some of its add-ons are not free for installing and should be ordered additionally. Another disadvantage of SugarCRM is the very resource-consuming upgrade process. A SugarCRM upgrade can rarely be completed successfully on a shared server because the upgrade times out." [1]
But the latest release of version 6, raves about the following:
"SugarCRM has completely re-written a new user interface that places a premium on speed, simplicity, and interoperability with other web applications and mobile devices. Larry Augustin, CEO of SugarCRM, said "Sugar 6 delivers a look, feel and user experience that consumers of popular social networking and other collaboration tools will appreciate." [2]
"SugarCRM has also moved its mobile application to Appcelerator Titanium so it could have one version of its application run on Apple, Google's Android, BlackBerry, Palm, and other devices without the need for their engineers to build completely different versions. " [2] References: [1] SiteGround, http://www.siteground.com/sugarcrm_vtiger.htm [accessed April 14, 2010]. [2] SugarCRM announces release of ver

This resource represents a case study done within a high-technology software and service company, known as KME, on the effectiveness of instant messaging (IM) as a collaborative tool for information exchange and project collaboration [1]. IM is identified as being effective as a problem-solving tool in the following ways: · Speeding up exchange of information · Posing quick questions · Making clarifications · Arranging and coordinating richer media collaborations · Problem solving through a network of people · Solicit an immediate response. However, the paper also explores the social processes of such a collaborative tool. Connectedness is fostered through IM, but whether it is positive or negative depends on the characteristics of the actors' relationships. These social processes are manifest in the form of power, social relationships and workplace norms. The social translucence of technology (STT) framework is used to examine their collaborative processes. The article focuses on STT's three characteristics and determines the following: 1. Visibility - IM has several key visibility features that allow the users to indicate their availability to communicate and interact. 2. Awareness - This is strongly connected to the social framework of the actors and their connectedness with each other. 3. Accountability -It is dependent on whether a workers status is higher or lower within the organisation. It recognises that IM is a lean media and, when used within the context of few social cues and less complex knowledge issues, it can foster a good sense of community, provide for ad hoc exchanges, and speed up the process of information exchange. However, it also recognises that the social processes involved must be considered in terms of whether this connectedness is perceived as positive or negative, whether it is used to create distance, and a person's hierarchical position within the company.

Reference: [1] Quan-Haase, A., Cothrel, J., and Wellman, B. (2005). Instant messaging for collaboration: A case study of a high-tech firm. Journal of Computer-Mediated Communication, 10(4), article 13. Retrieved on 12th April 2010 from http://jcmc.indiana.edu/vol10/issue4/quan-haase.html

Share. Collaborate. Communicate. [1] Glasscubes is all about file sharing, intranets, contact management and document management. [1] It is an application that is ideal for maintaining customers, employee relations and dealing with issues in a real time collaborative feed. The 'cubes' part refers to workspaces where access is assigned to various individuals or departments within and external to the company. Glasscubes is a UK company with the highest audience base, as per Alexa.com, from South Korea, India, United Kingdom and United States [2]. The application allows for real-time editing of office, pdf and image files online so that users know they will be editing the latest update. Users can share calendars, if they require, and in March 2010 Glasscubes announced its calendar synchronization for active employees. "Glasscubes... announced that its online-based collaboration software now allows users to synchronise calendars directly with Google Calendars, or to view (read only) events in other calendaring applications that support the iCal format"[3]. Adding to this announcement Glasscubes has also been accepted into the "Google Apps Marketplace" [4].

Glasscubes brings together a multitude of features specifically intended to help small and medium sized organisations share files, collaborate on documents, and manage key elements of their online operations securely. (Miles, 2009) Each Cube is a workspace with a dashboard providing a comprehensive summary of activities within the Cube and a secure area for documents. Every Cube also has its own calendar that can be merged with other personal or business calendars for a full overview and to ensure bookings and deadlines do not clash with each other. (Harris, 2009) Glasscubes requires no add-ons and files are backed up daily, but it falls short of Basecamp's (http://basecamphq.com/ ) robust and structured method of document management and sharing and there is no support - either included or as add-ons, for milestones, reporting and analytics. (Harris, 2009) Like Basecamp, Glasscubes was designed for small businesses and is limited when it comes to working with large clients and teams that have multi-level, frequently changing tasks that don't require all members to see everything at all times. For larger organisations, Salesforce (www.salesforce.com ) can be scaled up for customer relationship management and offers more functionality, such as email support. (Harris, 2009) As an online service for small businesses, Glasscubes is a competitively priced Web-based project management tool with ample collaborative features to help link up with colleagues and clients anywhere there is an Internet connection. Unlike many customer relationship management tools, Glasscubes is simple to use even without extensive training or technical knowledge. (Miles, 2009)

References Glasscubes: Online intranet, workspaces and simple CRM. (n.d.). Share. Communicate. Collaborate. - Glasscubes: Online intranet, workspaces and simple CRM. Retrieved April 8, 2010, from http://www.glasscubes.com/ Harris, C. (2009, November 13). Glasscubes Review | Business Computing World. Business blogging and technology reviews - Business Computing World. Retrieved April 8, 2010, from http://www.businesscomputingworld.co.uk/?p=1512 Miles, S. (2009, December 26). Glasscubes ‚ Facilitating Communication and Collaboration - Reviews by AppVita. AppVita.com - Discovering web-based applications that just make life better. - Reviews by AppVita. Retrieved April 8, 2010, from http://www.appvita.com/2009/12/26/glasscubes-%E2%80%93-facilitating-communication-and-collaboration/

This issue tracking software is for used for project development and allows participants to collaborate on a variety of projects, such as tracking fixes waiting for QA or urgent issues, ideally suited to software developers through a customer support application. [1] The simple user interface allows large and small groups to quickly create efficient workflows and automatically organize specific tasks by creating, assigning, tagging and resolving project issues. The insertion of milestones helps to plan features and establish release dates and agreed deadlines and the ability to share documents and images directly to tickets, so anyone within the project team can find them. As a customer relationship management tool, Lighthouse is efficient at managing a company's interactions with its clients and involves using technology to organize, automate, and synchronize business processes, which are essential within sales, marketing, customer service, and technical support by creating time-saving functionality.[2] As a case study Croogo [3] is a free, open source, content management system powered by CakePHP framework, and distributed under the MIT License. And uses lighthouse to create and reply to tickets and review the status of all projects in a simple overview that can be followed along with feeds, creating exceptional user support , as participants can create new Lighthouse tickets directly from Tender [4], Lighthouses specialized customer support service. To reduce the costs of planning and implementing software initiatives and increase the support from user base, enterprises are required to automate processes according to best practices. Using Lighthouse's email integration team members can utilize email to reply to tickets directly from inbox and as it is a web based application, it means that support can access critical information on the move, such as using the iPhone optimized interface, manage tickets through the email system, or subscribe to pro

References: [1] Lighthouse http://lighthouseapp.com/ [2] Wikipedia http://en.wikipedia.org/wiki/Customer_relationship_management [3] Croogo PHP http://bakery.cakephp.org/articles/view/introducing-croogo-cms [4] Tender http://tenderapp.com/ [5]Neath, K. (2007) "Lighthouse: The bug tracker you've been looking for" retrieved on 11th April 2010 from: http://warpspire.com/tipsresources/web-publishing/lighthouse-the-bug-tracker-youve-been-looking-for/

"Communication, Collaboration, and Bugs: The Social Nature of Issue Tracking in Software Engineering" (Bertram, Voida, Greenberg, & Walker, 2010) This article, written by the Department of Computer Science, University of Calgary, is a qualitative study of a group of software development teams that make use of one or more formal issue tracking systems and examines the social aspects that reside within the software engineering and bug tracking process. They argue that an issue tracker is not just a system for tracking bugs but becomes a focal point for all stakeholders of the program including engineers, users, designers and owners. The collaborative knowledge and shared journey of tracking bugs and designing software is a social process as much as it is a design process and the tracking system should be able to facilitate and archive the exchange of information and ideas. From the study of up to 15 participants spread across 4 North American software teams they were able to articulate various real world practices for examining issue and bug tracking software. The paper enunciates the main features of an issue tracking system and what the main considerations should be when designing or implementing one. References Bertram, D., Voida, A., Greenberg, S., & Walker, R. (2010). Communication, Collaboration, and Bugs: The. Retrieved April 16, 2010, from DSpace: http://dspace.ucalgary.ca/bitstream/1880/47309/3/2009-IssueTracking.Report2009-933-12.pdf

ConceptShare is cleverly pursuing like-minded partners at a time when web-based software concepts are becoming exceedingly popular. Partnerships increase the visibility of both parties. **ConceptShare teamed up with Vimeo to create free, basic and advanced tutorials to learn how to use this product prior to purchasing.[1] **Email clients are teamed up to create co-op workspaces by a built in, email system that automatically parse the email list and send invitations to the list members.[1] **Alliance with the Adobe users, multipage PDF documents can be imported which make brochure, instruction pages and other multi-page documents easy to collaborate on. [1] **ConceptShare and Marketbright; a marketing automation platform, teamed up in a mutually beneficial relationship. Creative and marketing professionals can liaise on marketing and advertising campaigns. [1] Retrieved on 5/4/2010 from:http://www.conceptshare.com/tutorials.html [2] Scott , 2010. Marketbright and ConceptShare launch partnership. Retrieved on 5/4/2010 from: http://www.thoughtballoons.net/

http://www.swivel.com/ References [1] IPSN'07 Overview. Data sharing and Interoperability on the world-wide Sensor Web. http://research.microsoft.com/ [2] Features page 2010 from: http://www.swivel.com/ [3] Cuff, D et al. 2008 Urban Sensing: Out of the Woods. Communications of the ACM. Vol 51, No 3.Retrieved on 3/4/2010 from: http://web.ebscohost.com.ezproxy.slv.vic.gov.au/ehost/

Swivel Co-founders Dmitry Dimov and Brian Mulloy describe their company as "YouTube for Data." The Swivel site allows users to upload any data and display it visually to other users. Users can upload any type of data for rating, commenting and bookmarking by other users. Graphs of the data can also be used and embedded into other websites. (Arrington, 2006) Any data on Swivel can be compared to any other data regardless of whether or not there is any correlation. Arrington (2006) remarks that it is possible to compare data as diverse as "gas prices to presidential approval ratings or UFO sightings to iPod sales". Not all data is made public though. Swivel provides a free service for public data but also offers a premium service whereby, for a fee, data can be stored privately, still allowing the owner to compare their private data to public data sets. (Arrington, 2006) In comparison to Swivel, similar data sharing capabilities are offered by IBM's Many Eyes http://manyeyes.alphaworks.ibm.com/manyeyes/. Many Eyes allows users to create more complex graphs such as network illustrations, which depict nodes and connections as well as treemaps that present data as groups of nested rectangles. (Butler, 2007) Brent Edwards, director of the Starkey Hearing Research Center in Berkeley, California, points out that journals could move science forward much more effectively by using the Internet to share information. He says "I'm often frustrated by my inability to analyse in a different way data that are printed in peer-reviewed publications, when I'm interested in looking at a relationship that the authors didn't think of". If journals and research organisations linked the raw data behind their papers to collaborative software tools such as Swivel and Many Eyes, he argues, "it would have considerable value to the scientific community as a whole". (Butler, 2007)

References Arrington, M. (2006, December 5). Swivel Aims To Become The Internet Archive For Data . TechCrunch . Retrieved April 7, 2010, from http://techcrunch.com/2006/12/05/swivel-to-launch-this-week-communitize-your-data/ Butler, D. (2007). Data sharing: the next generation. Nature, 446, 10-11. Many Eyes. (n.d.). Many Eyes. Retrieved April 7, 2010, from http://manyeyes.alphaworks.ibm.com/manyeyes/

Web2 has seen the rise in online social networks like MySpace and Facebook, Ning is different because it allows you to create your own social network to share with a few people or with the world [1]. Project managers, activists, educators or anyone interested in starting-up an online community have the opportunity to create their own free Social Network with Ning [1] [2]. With your own Social Network you can share and discuss projects, form workgroups, collaborate and meet over any cause or topic of interest [1]. Members can ask to join a created Social Network, the administrator and network friends can invite other members to join [3]. Your Social Network can be a public, globally accessible network or it can be a private, select group of approved members only [3]. Ning is a feature-rich Social Network and with the Ning Apps directory, members can add extra functionality to their personal Ning page [4]. Ning network administrators can pick and choose from many features to customise the look and feel of their social network and their members' experience [5]. Your network's members can upload photos to their own photo gallery, they can chat, create conversation topics, upload videos and customise the appearance of their profile page [6]. The searchable Ning Blog [7] has a series of FAQ and help articles to assist new users and network administrators. Your Ning Network can be set up so it appears under your own domain name [8]. Since it commencement in 2005 Ning's co-founders Marc Andreessen (from Netscape fame) & Gina Bianchini have been the brains behind developing the platform for the 20 million visitors who currently use Ning today [9]. see References below

Ning is an online social collaboration tool which brings together networks of people with similar interests and passions [1]. Ning submits information into categories to ensure content is accessible for users. The categories include: sports, causes, education, art, politics, entertainment, networking and music [1]. It is about creating a customized social network and inviting people to join or joining social networks already created with topics of interest. Ning integrates different applications like blogs, wiki, forums, photo galleries and calendars [1]. Ning's main competitor in the online social network space is SocialGo with Facebook and MySpace offering a similar service however not as tailored and unique [2]. As at 12/11/2008 Ning had over 4 million visitors a month [4] after its launch in 2005. In a recent article, McCracken (2009) [2] revealed that Ning has announced it will no longer provide free networks, which means network creators will either have to switch to a paid plan or leave Ning and move elsewhere. It is a brave move and with other competitors offering a similar service for free, it will be interesting to see if creators will remain with Ning or move on. However as Ramirez (2009) [3] points out, according to the 'ownership rights' which is part of the 'Terms of Services', "Ning owns all right, title and interest, including, all intellectual property rights, in and to the Ning Technology". So depending on what Ning is to be used for, it is important to read the terms of service for any online collaboration tool. References [1] Ning: Create and Discover. Retrieved 16 April 2010 from http://www.ning.com/ [2] McCracken, H. (2010). Ning: No More Free Networks. Retrieved 16 April 2010 from http://www.pcworld.com/article/194379/ning_no_more_free_networks.html [3] Ramirez, N. (2009). Ning Review. Retrieved 16 April 2009 from http://www.thecommunityarchitect.com/2009/06/01/ning-review/ [4] Nations, D. (n.d.). What is Ning? Retrie

References continued .... [7] Ning Inc. (2010). 'Why You'll ♥ Ning'. Retrieved April 2, 2010 from http://about.ning.com/ [8] Ning Inc. (2010). 'Extend your brand by using your own domain'. Retrieved March 30, 2010 from http://help.ning.com/cgi-bin/ning.cfg/php/enduser/std_adp.php?p_faqid=3640 [9] Parr, B. (2010). 'Ning CEO Gina Bianchini Stepping Down. Mashable - the social media guide'. Retrieved April 2, 2010 from http://mashable.com/2010/03/15/ning-ceo-gina-bianchini-stepping-down/

Salesforce http://www.salesforce.com/au/ Salesforce.com is a sales and service, customer relationship management (CRM), cloud computing operation. To date, 72,500 Companies have made Salesforce Sales Cloud, Australia's most-popular collaborative sales application. Some corporate customers are: BlueScope Steel, Crocs, Langdon Ingredients, Mission Australia, Australian air Express and many more. Features of the application: Accounts and contracts: An abridged customer overview. Marketing and Leads: Manage multichannel campaigns and turn prospects into sales. Opportunities and Quotes: Real time quote, product tracking, sales process, schedule automatic email reminders to keep teams up to date. Approvals and workflow: Eliminate redundant tasks, modify workflow, respond to order requests, define, administer and analyse territories and alter boundaries easily. Email and productivity: Synchronise or embed Salesforce with Microsoft Outlook, Lotus Notes, Google Apps, Microsoft word and Excel address book, calendar and email. Personalize email with templates. Genius: Share best practices, sales tools, supporting material, case studies, and similar deals from mentors. Content Library: Integrated content library with web features like tagging, search and ranking, find the latest presentations and information and marketing tools. Analytics and Forecasting: Dashboard graphics to display performance indicators at a glance. Generate reports and forecasting from valid data. Partners: Collaborate with partners in real time, sharing leads, opportunities and tasks towards greater loyalty. Mobile: Salesforce comes with free Mobile Lite or upgrade to the full version. Get instant access to vital information and dashboards. Service Cloud: The platform for modern customer service. Service cloud is a Call centre, a customer portal, integrates with Twitter and Fac

Cloud computing and businesses seems to be a perfect match. With a report found on Sales Force's website, Predicts 2010: Customer Service Meets Social CRM (Maoz, Jacobs, Davies, & Thompson, 2009), finds that tapping into social networks improve marketing, sales and service processes; when planning social networking projects, consideration about the dominant social networking sites needs to be addressed; and by 2011, all customers will be able to perform their own self-service functions on CRM packages. The report Predicts 2010: Customer Service Meets Social CRM relates to what louwnaw (2010) comments on about social networking integration: "Service Cloud: The platform for modern customer service. Service cloud is a Call centre, a customer portal, integrates with Twitter and Facebook." To in enhance productivity, Sales Force also allows itself to integrate into other products (louwnaw, 2010). Being a cloud service means that it can be accessed by anyone with an internet connection, and as Sales Force promote, no software to be installed. As "it all runs online, in the cloud, you avoid the expense of infrastructure and headaches of software." (Sales Force, 2010c). The real time chat feature allows for any user to communicate and collaborate with one other, encouraging dynamic interactions between people and groups (Sales Force, 2010a). With a great deal of success stories, it is not hard to see why so many companies have chosen this product (Sales Force, 2010b). louwnaw (2010). Salesforce.com Australia Retrieved April 3, 2010, from http://groups.diigo.com/group/net-308-at-oua Maoz, M., Jacobs, J., Davies, J., & Thompson, E. (2009). Predicts 2010: Customer Service Meets Social CRM. Retrieved from http://pointonemedia.com/app/portal/mm/customerservice-meets-social-crm.pdf Sales Force (2010a). Chatter Retrieved April 3, 2010, from http://www.salesforce.com/au/chatter/ Sales Force (2010b). Customers Retrieved April 3, 2010, from http://www.

Twitter has a more open platform than Facebook and present opportunities for businesses to tap into the online conversations of their customers and initiate micro-interactions with them. (Schindholzer, B 2009) David Markus from Smartcompany .com says functionality, ease of use, stability, price, support, level of integration with other tools and security for cloud computing are the criteria to evaluate web-based collaboration technologies on. Countless case studies confirm that Salesforce.com meet these criteria. Reference Sales Cloud Features Datasheet.( 2010) Retrieved on 1/4/2010 from: http://www.customer-experience-labs.com/2009/06/11/five-use-cases-to-leverage-twitter-for-your-business/ Markus, D.(2010)Retrieved on 30/3/2010 from: http://www.smartcompany.com.au/