Group items tagged

Traction is a relationship marketing tool which organizations can use to manage and keep in contact with customers and prospects. It can build brand awareness and makes it easy to control multiple campaigns [1]. Traction can be synchronized to an existing database to better manage and effectively target customers. It manages email, mobile phones, direct mail and web campaigns in a single platform. Other features of Traction are competitions, promotions, customer surveys and event management [1]. There is also a reporting tool which provides valuable feedback and insights into consumer behaviour. It is important to capture and build your database however it is just as important to gain customer insight and be able to profile customers and communicate successfully. You can continually learn about your customers and prospects and enrich your profile data with each campaign, enabling you to communicate more effectively via any channel [1]. With so much competition it is important to know your customer's needs and to be able to gain customer loyalty to keep them coming back. The value of repeat customers cannot be underestimated when they spend 33% more than new customers and referrals amongst repeat customers are 107% greater than non customers [2]. Relationship marketing will play a big part in understanding your customer visitors, segmentation of customer behaviour and creating content to specifically target your customers are ways in which can add value to organizations [3]. References [1] Traction (2009). Traction - building meaningful customer relationships. Retrieved 11 April 2010 from http://www.traction.com.au/About/Overview.aspx [2] Lake, L. (n.d.). Customer Relationships are key to your marketing strategy. Retrieved 11 April 2010 from http

Traction is a tool designed to manage customer relationships and interactions, and develop stronger marketing campaigns and brand awareness [1]. It has a wide variety of features to leverage customer data into these purposes. Traction has been around since 2001 and continuous development occurs [2]. It is accommodating in offering different versions dependent on your needs. The Enterprise version is fully featured and scalable, whereas the Lite version is suitable for smaller, less complicated marketing solutions. Organisations can also contact Traction direct for a custom solution [2]. Inbound and outgoing customer interactions can be delivered via a range of mediums including email, SMS, and XML [3], providing flexibility of content requirements and interoperability between organisation and client base. Whilst locating reviews on the system proved rather difficult, the Traction homepage professes to a very strong customer base, including a number of extremely well known companies and brands [4]. This in itself suggests stability and a proven product.

References [1] Traction. (2010). Overview. Retrieved April 21, 2010, from http://www.traction.com.au/About/Overview.aspx [2] Ouvrir. (2010). Traction Platform. Retrieved April 12, 2010, from http://www.ouvrir.com.au/traction_platform.html * [3] Schaffer, S. (2006). Traction Offers Complete Marketing Platform. The Pondering Primate. Retrieved April 12, 2010, from http://theponderingprimate.blogspot.com/2006/04/traction-offers-complete-marketing.html [4] Traction. (2010). Homepage. Retrieved April 12, 2010, from http://www.tractionplatform.com/home.aspx * This site appears to be a reseller or affiliate of Traction, so bear this in mind when reading its material.

LinkedIn is an interconnected network of experienced professionals and attracts and retains regular visitors from around the world [1], you can find, be introduced to, and collaborate with qualified professionals that can assist you to accomplish your goals. Successful organizations recognize the immense value of integrating their client-facing operations and internally-focused, department-centric views are discarded in favor of processes toward information-sharing, collaborate on projects, gather data, share and solve problems. [2] This type of collaborative profile networking results in greater business opportunities and generates insights from talents and knowledge from outside the organization. This, in turn allows organisations to recruit from the best talent. LinkedIn Groups [3] offer communities of professionals based on common interest, experience, affiliation, and goals. Stay in touch with organizations, schools, and companies that you are and were a part of, network with professionals with similar interests and goals, and collaborate in a professional community online.

...continued from post above.... Why does LinkedIn work so well for individuals? Network theorists such as Mark Granovetter and Albert-Laszlo Barabasi believe that professionals tend to network outside their usual group of friends when looking for career opportunities and usually belong to more than one network. [5] According to Pamela Rutledge, Ph.D. "this creates a connection that is psychologically more comfortable and conducive to a positive interaction. Call it transitive trust. The reciprocity and shared community of online networks builds a sense of camaraderie and trust between members and provides an element of emotional support". [5]

References: [1] Butow, E. & Taylor, K. (2008). 'How to succeed in business using LinedIn'. Amacom. Retrieved from URL: http://www.amacombooks.org/book.cfm?isbn=9780814410745&page=ReviewQuotes [2] 'Why LinkedIn? My Top Ten Reasons'. Powerful CMS. Retrieved from URL: http://www.powerfulcms.com/blog/0912/why-linkedin-my-top-ten-reasons [3] Burrus, D. (2010). 'Create Social Media Guidelines To Reach Your Customer'. Agency Sales, 40(3), 40-41,43-44. Retrieved from ABI/INFORM Global. (Document ID: 1991048841) URL: http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?did=1991048841&sid=8&Fmt=6&clientId=22212&RQT=309&VName=PQD [4] 'LinkedIn Corporation; LinkedIn Expands Mobile Offerings With Global Release of Application for BlackBerry'. (2010, April). Computer Weekly News,238. Retrieved from ProQuest Computing. (Document ID: 2003639421) from URL: http://proquest.umi.com.dbgw.lis.curtin.edu.au/pqdweb?index=1&did=2003639421&SrchMode=2&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=1271143698&clientId=22212 [5] Rutledge, P. Ph.D (2009). 'Why LinkedIn Works'. Positively Media: How we connect and thrive through emerging technologies. Psychology Today. Retrieved from URL: http://www.psychologytoday.com/blog/positively-media/200903/why-linkedin-works-the-strength-weak-ties

Web2 has seen the rise in online social networks like MySpace and Facebook, Ning is different because it allows you to create your own social network to share with a few people or with the world [1]. Project managers, activists, educators or anyone interested in starting-up an online community have the opportunity to create their own free Social Network with Ning [1] [2]. With your own Social Network you can share and discuss projects, form workgroups, collaborate and meet over any cause or topic of interest [1]. Members can ask to join a created Social Network, the administrator and network friends can invite other members to join [3]. Your Social Network can be a public, globally accessible network or it can be a private, select group of approved members only [3]. Ning is a feature-rich Social Network and with the Ning Apps directory, members can add extra functionality to their personal Ning page [4]. Ning network administrators can pick and choose from many features to customise the look and feel of their social network and their members' experience [5]. Your network's members can upload photos to their own photo gallery, they can chat, create conversation topics, upload videos and customise the appearance of their profile page [6]. The searchable Ning Blog [7] has a series of FAQ and help articles to assist new users and network administrators. Your Ning Network can be set up so it appears under your own domain name [8]. Since it commencement in 2005 Ning's co-founders Marc Andreessen (from Netscape fame) & Gina Bianchini have been the brains behind developing the platform for the 20 million visitors who currently use Ning today [9]. see References below

Ning is an online social collaboration tool which brings together networks of people with similar interests and passions [1]. Ning submits information into categories to ensure content is accessible for users. The categories include: sports, causes, education, art, politics, entertainment, networking and music [1]. It is about creating a customized social network and inviting people to join or joining social networks already created with topics of interest. Ning integrates different applications like blogs, wiki, forums, photo galleries and calendars [1]. Ning's main competitor in the online social network space is SocialGo with Facebook and MySpace offering a similar service however not as tailored and unique [2]. As at 12/11/2008 Ning had over 4 million visitors a month [4] after its launch in 2005. In a recent article, McCracken (2009) [2] revealed that Ning has announced it will no longer provide free networks, which means network creators will either have to switch to a paid plan or leave Ning and move elsewhere. It is a brave move and with other competitors offering a similar service for free, it will be interesting to see if creators will remain with Ning or move on. However as Ramirez (2009) [3] points out, according to the 'ownership rights' which is part of the 'Terms of Services', "Ning owns all right, title and interest, including, all intellectual property rights, in and to the Ning Technology". So depending on what Ning is to be used for, it is important to read the terms of service for any online collaboration tool. References [1] Ning: Create and Discover. Retrieved 16 April 2010 from http://www.ning.com/ [2] McCracken, H. (2010). Ning: No More Free Networks. Retrieved 16 April 2010 from http://www.pcworld.com/article/194379/ning_no_more_free_networks.html [3] Ramirez, N. (2009). Ning Review. Retrieved 16 April 2009 from http://www.thecommunityarchitect.com/2009/06/01/ning-review/ [4] Nations, D. (n.d.). What is Ning? Retrie

References continued .... [7] Ning Inc. (2010). 'Why You'll ♥ Ning'. Retrieved April 2, 2010 from http://about.ning.com/ [8] Ning Inc. (2010). 'Extend your brand by using your own domain'. Retrieved March 30, 2010 from http://help.ning.com/cgi-bin/ning.cfg/php/enduser/std_adp.php?p_faqid=3640 [9] Parr, B. (2010). 'Ning CEO Gina Bianchini Stepping Down. Mashable - the social media guide'. Retrieved April 2, 2010 from http://mashable.com/2010/03/15/ning-ceo-gina-bianchini-stepping-down/

Yammer is the leading real-time communication platform for companies, groups and organisations. It is changing the way that people communicate at work, and making project teams more connected and productive. Yammer is essentially a micro-blogging service like Twitter but it focuses on the enterprise. (Hatton, 2009) A feed is created in one central location as employees answer the question "What are you working on?" - enabling co-workers to debate ideas, post news, ask questions, and share information and links. (Datapaedia, 2010) Yammer makes it easy to securely collaborate with internal and external groups. People within an organisation can use Yammer to collaborate on projects and Yammer Communities can be used to form secure project specific Yammer networks to collaborate with customers and external partners, separate and private from the company's Yammer network. (Yammer, 2010) Each member of an organisation can have a Yammer profile including information such as photo, title, contact info, background and area of expertise. (Ives, 2009) Yammer can be used to ask a question, share news, ideas, and documents within the private network. Unlike email, "following" specific people and joining groups an individual can choose whose messages to receive thereby creating a custom feed. Messages, profiles and tags can all be archived and they are searchable, so new members can get up to speed quickly by tapping into the power of the organisation's collective database of past ideas and solutions. (Yammer, 2010) Yammer integrates with emails, Twitter, Google Talk, Jabber, Google Reader, Firefox. There are apps for Desktop, iPhone, iPod touch, SmartPhone, BlackBerry and SMS integration and several third party applications are available. It also offers a suite of corporate class security features to suit company requirements. All data sent to and from the Yammer website uses Secure Socket Layer (SSL) and all backup data and data in transit is encrypted to maximise prote

"Yammer takes the familiar Twitter messaging system and applies it to internal corporate communications" [1]. Essentially, it is microblogging whereby users can contribute, ask questions and communicate about current projects. Yammer is free to start up and businesses, if they choose, can pay for network administration rights later. Yammer has strong positives as clean and simple collaboration software. Yammer has a presence in Australia with companies like Deloitte offering up their success stories online [2]. Yet, isn't Yammer just another name for Twitter? All over the web, people are comparing Yammer to Twitter. Maybe the weakness in the web-based software is that users are looking for something that is a mix of the two. Corporate and personal - maybe something to consider - a 'Yatter' collaboration tool in the future! David Sacks, the CEO of Yammer, suggests that extras like the Yammer community and security features [3] sets Yammer ahead of Twitter as a microblogging tool. To see Sacks discuss his product on YouTube go to - http://www.youtube.com/watch?v=wpBYo9bw2os.

Present.ly [5] is a similar product to Yammer. Needleman suggests that Present.ly is a better tool for corporate companies; "the biggest wins in Present.ly are at the platform level. Unlike Yammer, you can get Present.ly either as a hosted service, or, if you want, you can install in your business, behind your corporate firewall. And Present.ly supports the Twitter API, so tools that work with Twitter, like Twhirl, should be easily modifiable to work with Present.ly" [4]. Could Present.ly be a 'Yatter' solution? However, where Yammer is free, Present.ly is only free for up to five users and then small costs apply depending on the package selected [4]. Whether a firm uses Yammer, Twitter or Present.ly, it is clear microblogging has entered businesses as a fast, solid and dependable collaboration tool. References/Notes [1] Site Rapture Statistics, http://www.siterapture.com/sitemain.asp?SiteID=2330 [accessed April 9, 2010]. [2] Deloitte Case Study, https://www.yammer.com/about/case_studies [accessed April 9, 2010]. [3] Sacks, David., (2008). http://www.youtube.com/watch?v=wpBYo9bw2os [accessed April 9, 2010] [4] Needleman, Rafe (2008). Business microblog tool Present.ly is smarter than Yammer, CNet News, published September 17, http://news.cnet.com/8301-17939_109-10045150-2.html [accessed April 9, 2010]. [5] Present.ly URL, http://presentlyapp.com/ [accessed April 9, 2010].

Jive SBS (Social Business Software) is a community building application, formerly known as Clearspace. It is specifically suited for medium to large organisations and boasts that it is "built for the enterprise" [1]. The application allows you to build communities for employees, the public (or both) [2]. Looking primarily at the Employee Community product, we are offered a powerful social networking tool that connects employees for the purpose of online collaboration. Employees can have detailed profiles and connections to "foster teamwork". At a glance information is also provided about online status, allowing employees to quickly see who is available for meetings etc. The profile information facilitates simple creation of organisation charts and groups for projects, teams, sections etc [3]. Features include discussions, collaborative documents, a configurable homepage dashboard, blogs, polls, bookmarks, categories, status updates, access control, private storage, mobile device support, project management tools (milestones, tasks, and calendars), search engine optimisation, and a range of other rich features [4]. Search and tag capabilities are worthy of note. The software supports tagging like most popular applications; however all content is included in search results (blog entries, discussion posts, annotations etc). This means that nothing is missed when undertaking a site search. Jive SBS has been considered a leader by Gartner in corporate social software [5] and a range of IT based experts have given encouraging reviews [6] [7]. Jive considers itself "robust, [and] enterprise tested" due to its 8 year maturity and the successful hosting of public sites with in excess of 80 million views/month, and employee communities comprising 20,000+ active users [4].

[7] Fontana, J. (2009). Jive refines corporate social networking tools. InfoWorld. Retrieved April 11, 2010, from http://www.infoworld.com/d/developer-world/jive-refines-corporate-social-networking-tools-893 [8] Jive Software. (2010). Get up and running with Jive Social Business Software. Retrieved April 11, 2010, from http://www.jivesoftware.com/products/how-to-buy [9] Marks, O. (2009). All that Jive: Putting the 'social' into business software. ZDNet. Retrieved April 11, 2010, from http://blogs.zdnet.com/collaboration/?p=388

Jive SBS was built for business and is the largest and fastest Social Business Software (SBS) in the world [1]. It brings together collaboration software, community software and social networking tools and enables organisations to connect with either employee's or customers or both [1]. When Jive SBS were looking to extend their leadership in the enterprise market with a new leadership strategy [2]. They went to 62 companies to find out what their business objectives were and how they use social software within their organisation. They found there were four main areas of focus; employee engagement, innovation, marketing/sales, market engagement, government and support [2][3]. With this information they redesigned their software [2]. On April 14, 2010, Jive SBS announced its next generation of the Jive Market Engagement solution product. Jive SBS aquired Filtrbox earlier in the year and has now integrated the technology into its product [4][5]. Filtrbox is a social media monitoring software, and Jive is the first company to combine it with collaborative SBS [5]. With the Market Engagment product a business can monitor and highlight people, conversations and brands influencing your product or service. Users are able to personalise a dashboard for their organisation so that you can configure topics, competitors, or product lines and employ filtering options. The learnings made through the software can be shared among the organisation by publishing findings onto an observation wall [5]. This becomes a central point of collaboration where others in the organisation can post their comments or feedback [5]. [1] Jive SBS (2010). Jive SBS 4.0. Retrieved 19 April, 2010, from http://www.jivesoftware.com/products [2] Mosher, B. (2009). Next for the Enterprise: Social Networking Suites. Retrieved 19 April, 2010, from http://www.cmswire.com/cms/enterprise-20/next-for-the-enterprise-social-business-software-suites-004077.php [3] Jive SBS (2010). Social Business Acc

Officemedium is an online collaborative package for business which offers centralized collaboration, client integration, security, organization and social platforming. One of the features of Officemedium is the client integration which allows the business to create user accounts for their clients which allows them to access only the information meant for them. The software is simplistic and centralised. According to Officemedium their product is "Unlike most business software, our application is easy to use and stripped of over-complicated, unnecessary clutter." Officemedium uses a concept of Clients, Employee and Super User which allows differing levels of access and integration. Whereas there are many business applications that are similar, ReadWriteStart which is a resource guide for first time businesses, describes officemedium as "Topping their list is Officemedium, a service we profiled last fall which provides a wide variety of collaborative features wrapped up in an elegantly designed interface." Business Pundit lists the advantage of Officemedium as follows: "Features: * Client integration * Contact information management * Task management * Event coordination * Personal and group calendars * File sharing and storage * Resource and document management * Shared blogging * Real-time chat * Private messaging * Status updates * User profiles * Polling * Searching and tagging * Email updates and notifications Continued...............

OfficeMedium is a "web-based intranet and social collaboration software" (McCue, 2010) allowing businesses to bring together their daily business and communication needs in one central location. OfficeMedium is targeted towards small and medium businesses, (About, n.d.) providing an application that is simple and easy to use. Since OfficeMedium provides a working environment online, it is accessible remotely (OfficeMedium, n.d.) and takes away the need for servers, installation and upgrade of software and data backups. (About, n.d.) The software provides "file sharing and storage, event and task management, contact and company information storage". (About, n.d.) In doing this, it places all data in a central location, avoiding dilemmas of misplaced data from unorganised methods of communication such as email, phone or instant message. These forms of communication can sometimes make it difficult to monitor and locate data on a particular project. Progress of all projects and anything related can be viewed through a simple dashboard which offers real-time collaboration. (OfficeMedium, n.d.) Some features include "task and event management, personal and group calendars, contact management, to file sharing and storage". (McCue, 2010) Managers, staff and clients can access and input information in these areas, depending on their user level. OfficeMedium allows three levels of users. (McCue, 2010) These levels determine the amount of access a user has. They are: Client: Allows least access. Can allow client to view and give feedback to documents. Employee: Greater access than client. Able to view a greater amount of data and can input content. Superuser: Has full access. Is able to see and manage all areas

Reference: About. (n.d.). Retrieved April 17, 2010, from http://www.officemedium.com/about McCue, T. (2010). Small Business Collaboration Software: Office Medium. Retrieved April 17, 2010, from http://smallbiztrends.com/2010/04/small-business-collaboration-software-office-medium.html OfficeMedium. (n.d.). Retrieved April 17, 2010, from http://www.officemedium.com/

Collaber is a virtual office that holds user information secure on a dedicated server, working on both Intranets and Extranets. The multi-platform (such as Windows, Linux and Mac) project management software allows for communication and sharing of data in a password-protected online environment. Educational institutions can benefit by creating virtual classrooms with file sharing and live interaction utilising the attractive graphics. First-time users immediately gain an understanding of available features by viewing the short video tutorials available on every feature, further enhancing the overall perception of ease of use. A demo page is also available to work through the complete process of engaging online collaboration with Collaber [1]. Collaber' features will soon include online account management for mobiles [1]. Editors are context sensitive with wizards improving file and picture sharing. Discussions and Chat tools features a time line and instant messaging with attachments. A review by Business Hacks [4] points out the value of the quantity of services Collaber offers its users and also mention the quality of interactive visuals used to enhance the user' experience of the software. Features include [1]: * Searchable contacts with changeable status and profile * Instant messaging with file and picture sharing * Drag and drop functionality to share files and folders * Task management tools to assign tasks to members and track progress * Application tool designer * Discussions, Wiki's and polls

A review by PR-inside.com [3] of Collaber' features view the highlights as: * Web version with unified account * Multi calendar with similar functionality to Google App's Calendar * Improved HTML editor * Keyboard short cuts * Advanced alerts and support * Compatibility with web applications, especially attractive to application store developers * New filters enabling items found by tags, date, members, status and more References: [1] Collaber (2007). Retrieved April 11, 2010 from http://www.collaber.com [2] SoftSea (n.d.). 'Online Project Management'. Retrieved April 11, 2010 from http://www.softsea.com/review/Collaber.html [3] PR-inside (2007). 'Web based multi-platform collaboration software released'. Retrieved April 11, 2010 from http://www.pr-inside.com/print1414291.htm [4] BNet insight (2009). 'Collaborate in an online share workspace with Collaber'. Retrieved April 11, 2010 from http://blogs.bnet.com/businesstips/?p=3648

Zoho Projects is another multi-user project management tool with planning and reporting capabilities. It offers * task management including setting task dependencies; * Milestone setting and managment * ability to schedule team meetings, gather notes, post slides and manage project from a central location * ability to centrally post and share files; * create a project "intranet" with the built-in Wiki; * a discussion board; * online group chat; * Gantt chart reporting; * time tracking and ; * integrated invoicing; Zoho have a comprehensive portfolio of over 20 apps including an impressive list of office suite applications in which Zoho projects was added in 2009. Several have won industry awards. They have a reputation of regularly developing and adding to this suite. Pricing is very affordable ranging from free for a personal use trial version to $80/month for unlimited use. They appear to have out in practice good physical security of physical property, network and people processes ensuring continued operation in the future [1] With full integration with Google Apps, you can login using your Google profile. [3] Although a relative newcomer to the collaborative project management tools market, it seems a logical progression along the development of Zoho's integrated office products. [2] [1] Zoho Corporation (2010). 'Project Collaboration and Management Done Right'. Retrieved April 1, 2010 from http://projects.zoho.com/home.na [2]McCue, T. (2009). Review of Zoho Projects: Project Management Tool Small Business Trends Retrieved 13 April, 2010, from http://smallbiztrends.com/2009/09/review-zoho-projects-project-management.html [3]Miller, R. (2009). Zoho Projects integrated with Google Apps. Fierce Content Management Retrieved 13 April, 2010, from http://www.fiercecontentmanagement.com/s

Although Zoho Projects does lack in features compared to online collaboration software such as Central Desktop, it's ease of use and the integration of task tracking does set it apart from it's counterparts [4]. Computer users new to online collaboration will find the limited features easy to master and is perfect for small to mid-size companies whose employees regularly telecommute. While Top Ten Reviews [2] gave a less than glowing review for it's resource management and budget features, another review by actual users [1] gave it five stars for it's project management facilities, gnatt chart, calendar integration, document sharing abilities and wiki. Zoho Projects make use of integrated group chat, discussion boards and utilising Project Wiki, webpages can be uploaded with embedded media such as video. The 'Project Stream' shows the latest update of project activity, live chats and live collaboration with Microsoft project files. A video is available on Life Hacker that shows the Zoho Projects in action [3]. Zoho Projects' users are updated by email or rss feeds, without them having to be signed-in to be kept in the loop. Users of Zoho Projects can also benefit from including Zoho's other products such as Zoho Writer, Zoho Planner and Zoho Invoice.

References: [1] Google Apps Marketplace (2010). 'Zoho Projects' . Retrieved April 12, 2010 from http://www.google.com/enterprise/marketplace/viewListing?productListingId=2533+16735307238406892037 [2] Top Ten Reviews (2010). Retrieved April 12, 2010 from http://online-project-management-review.toptenreviews.com/zoho-projects-review.html [3] Life Hacker (2009). 'Zoho Projects keeps teams focussed and in touch'. Retrieved April 12, 2010 from http://www.lifehacker.com.au/2009/07/zoho-projects-keeps-teams-focused-and-in-touch/ [4] Bright Hub (2009). 'Review of Zoho Projects'. Retrieved April 12, 2010 from http://www.brighthub.com/office/project-management/reviews/27487.aspx

Burst SMS is a pay as you use web based instant messaging service that is marketed as a 'private label SMS marketing tool' for responsible mobile marketing and advertising [1]. The service can be accessed remotely from any external online source and offers instant messaging facility in both single and multiple SMS sending modes, to just about anywhere in the world [2]. It is a system that can be rebranded to fit any companies profile and is touted as being wholly SPAM compliant with a built in industry compliant opt-out system [3]. The system has the following features: · Web based SMS delivery to one or many recipients · Cheap SMS rates - within Australia 8.8 cents per SMS. Elsewhere in the world 7.2 - 15.8 cents per SMS. · Marketing application - offers up to 250 SMS messages per minute, within 10 seconds. Includes an opt-out code. · Delivers reports · SMS reseller offering, with a white label web SMS system · Provides quick and easy communication within a business - facilitates team communication. · Unlimited number of contacts · Use of a keyboard to send messages rather than a predictive text pad. · Personalise text messaging to multiple contacts by using the [firstname] variable [4]. · Sits as a bookmark in your toolbar - no login required · Multiple personalising features - schedule reminders, favourites list, use personal mobile number identifier to elicit a response. · Sends out updates, alerts, reminders, promotional messages, confirmations etc. · Sends pictures, video's and audio. The value of using such a system for collaborative purposes is found in its ability to contact, and send personalised messages to, multiple people at one time in order to relay updates, new ideas, and changes in schedules simply and effectively, which saves time, money and concern [5].

References for BurstSMS: [1] CrunchBase (2008) Burst sms. Retrieved on 13th April 2010 from http://www.crunchbase.com/company/burst-sms [2] BurstSMS (2010) Web SMS Service. Retrieved on 11th April 2010 from http://burstsms.com/home [3] MobileMarketing Magazine (2010) Burst SMS Offers Opt-out Advice. Retrieved on 13th April 2010 from http://www.mobilemarketingmagazine.co.uk/2010/01/burst-sms-offers-optout-advice.html [4] BurstSMS blog (2010) 10 ways the Burst Web SMS Bookmarklet can make your text messaging life easier. Retrieved on 13th April 2010 from http://blog.burstsms.com/10-ways-the-burstsms-bookmarklet-can-make-you [5] MattE (2010) How a school kept parents happy using SMS. Retrieved on 13th April 2010 from http://www.plusone.com.au/diary/2010/03/17/how-a-school-kept-parents-happy-using-sms/

Huddle is a secure, affordable, online project management tool that is fully customisable with a range of dashboard widgets and tools that can be turned on or off to meet a specific project's needs [1]. Users can upload large 2GB files and a team can be made up of an unlimited number of users [2]. Online conferences, or face-to-face meetings can be added to the dashboard's calendar and individual or group tasks can be added or allocated [3]. Huddle allows users to work on MS Word and Excel files online, with automated versioning and audit trails. Files can be set up with custom access (permission) levels according to the team leader's requirements. Automated emails can be customised to notify teams and team-leaders of calendar events, versioning and file changes [3]. Web conferencing and desktop sharing can be implemented via the live.huddle.net interface [4]. Huddle has provided a collaborative business solution for government, enterprise, IT, marketing, retail, manufacturing, charity and education sectors. Case studies from big and small companies attest to the benefits of using Huddle [5]. Toshiba, Nokia, UNICEF & Harvard University have enjoyed the benefits of using Huddle's collaborative capabilities and Huddle is free for registsered charities [6]. Huddle's intuitive, user friendly interface makes project collaboration easy, even for users with no prior experience in the field of project management, and its free iPhone application makes it even easier for users to contribute when they are out of the office [7]. -------------------------------- see References below

Box.net (2010) and Huddle.net (2010) seem to offer the same kind of features and all the sources seem reliable. Huddle offers a few more perks than Box.net, in that it has a dashboard with everything that needs to be done on one screen; this is vital for keeping employees in the loop and keeping productivity at its high. For a business that has multiple employees spaced out over a wide geographical rage, Huddle.net has a built in web conferencing aspect which allows everyone to view presentations as if they were all in the same room. Huddle.net offers features that are found in Box.net and Radvision's (2010) SCOPIA Desktop. Real world case studies offered by Huddle.net prove valuable when it comes time for that decision to be made on what product to use. This addresses how Huddle.net can be implemented into a running business, with minimal overhead and disruption. Both Box.net and Huddle.net allow for synchronous and asynchronous communication and collaboration. This is good for employees in different time zones or for those who are on the move. Prices of cause will vary depending on the size of the business and the services it offers. With a list of well accredited names on board, it seems Huddle will be best suited for an all-in-one online collaboration tool and is suitable for this project. References: Box.net (2010). Complete List of Features Retrieved March 30, 2010, from http://www.box.net/features/complete_list huddle.net (2010). Take the Tour Retrieved March 30, 2010, from https://www.huddle.net/take-the-tour/ radvision.com (2010). SCOPIA Desktop Video Conferencing Retrieved March 30, 2010, from http://www.radvision.com/Products/Video-Products/Desktop-Video-Communications/

Originally suggested by Meryl Olait http://groups.diigo.com/group/net-308-at-oua/content/user/merylolait on: 29/3/2010 .http://venturebeat.com/2007/11/13/huddle-another-online-collaboration-system-for-businesses/ This review is from VentureBeat; a site that covers news and profiles about innovation companies. According to this investment review in 2007, Huddle received US$4million from Eden Ventures; an investment company of "serial entrepreneurs with strong seed investment track record, creating business of lasting value." Huddle's mission statement is "to be the world's best online B2B collaboration platform" Huddle's target market is the corporate market with a impressive list of corporate customers; Boots, Panasonic, Nokia, Kerry Ingredients, Kia Motors and many more. Important features for companies will be Huddle's ability to store Microsoft Word and Excel documents as well as a online office on iPhone application , intranet, extranet, file sharing, team collaboration and project management tools even when they do not operate within the same firewall. Huddle won the Microsoft SharePoint 2010 Social Fest competition for "Leverage SharePoint into [your] existing product". http://techcrunch.com/2010/02/04/microsoft-sharepoint-socialfest/ Huddle received honourable mention in the ReadWriteWeb Top 10 International Web Products of 2009. http://www.readwriteweb.com/archives/top_10_international_web_products_of_2009.php