www.facebook.com
When looking to describe the online phenomenon www.facebook.com, social networking with friends, family and colleagues is one of the first thing that comes to mind to describe its communications.

Facebook has also become an effective tool for online collaboration with a number of third party developers creating many online collaboration applications that are compatible with Facebook [3]. Applications such as Chat rooms, My Office and Huddle Workspaces [3] promoting online collaboration are available via a Facebook fan page interface.

Also available on all Facebook pages, whether they are group or fan pages, is the ability to interact, communicate and collaborate with people via the wall or the discussion boards. Facebook also allows fan pages to be customised to add extra features such a games, Twitter feeds, Polls etc, and thus encouraging online collaboration and interaction.

The Facebook account username and password also enables users to log directly into a number of online collaboration tools such as Diigo [1], thus making it easier for users to access a number of online collaboration tools external to Facebook.

With over 400million active users world wide as at March 2010 [2], www.facebook.com is a valuable resource that offers business a myriad of opportunities to tap into users and their potential for online collaboration.

REFERENCES:
[1] Diigo Account Settings, (2010), Retrieved 3 April 2010, From https://secure.diigo.com/account/thirdparty/facebook
[2] Facebook Statistics, (2010). Retrieved 1 April 2010 from, http://www.facebook.com/#!/press/info.php?statistics
[3]Nudge London, (2008), Collaboration on Facebook - Serious Business, Retrieved 9 April 2010 from, http://www.nudgelondon.com/blog/2008/11/collaboration-on-facebook-serious-business/