Group items tagged

Burst SMS is a pay as you use web based instant messaging service that is marketed as a 'private label SMS marketing tool' for responsible mobile marketing and advertising [1]. The service can be accessed remotely from any external online source and offers instant messaging facility in both single and multiple SMS sending modes, to just about anywhere in the world [2]. It is a system that can be rebranded to fit any companies profile and is touted as being wholly SPAM compliant with a built in industry compliant opt-out system [3]. The system has the following features: · Web based SMS delivery to one or many recipients · Cheap SMS rates - within Australia 8.8 cents per SMS. Elsewhere in the world 7.2 - 15.8 cents per SMS. · Marketing application - offers up to 250 SMS messages per minute, within 10 seconds. Includes an opt-out code. · Delivers reports · SMS reseller offering, with a white label web SMS system · Provides quick and easy communication within a business - facilitates team communication. · Unlimited number of contacts · Use of a keyboard to send messages rather than a predictive text pad. · Personalise text messaging to multiple contacts by using the [firstname] variable [4]. · Sits as a bookmark in your toolbar - no login required · Multiple personalising features - schedule reminders, favourites list, use personal mobile number identifier to elicit a response. · Sends out updates, alerts, reminders, promotional messages, confirmations etc. · Sends pictures, video's and audio. The value of using such a system for collaborative purposes is found in its ability to contact, and send personalised messages to, multiple people at one time in order to relay updates, new ideas, and changes in schedules simply and effectively, which saves time, money and concern [5].

References for BurstSMS: [1] CrunchBase (2008) Burst sms. Retrieved on 13th April 2010 from http://www.crunchbase.com/company/burst-sms [2] BurstSMS (2010) Web SMS Service. Retrieved on 11th April 2010 from http://burstsms.com/home [3] MobileMarketing Magazine (2010) Burst SMS Offers Opt-out Advice. Retrieved on 13th April 2010 from http://www.mobilemarketingmagazine.co.uk/2010/01/burst-sms-offers-optout-advice.html [4] BurstSMS blog (2010) 10 ways the Burst Web SMS Bookmarklet can make your text messaging life easier. Retrieved on 13th April 2010 from http://blog.burstsms.com/10-ways-the-burstsms-bookmarklet-can-make-you [5] MattE (2010) How a school kept parents happy using SMS. Retrieved on 13th April 2010 from http://www.plusone.com.au/diary/2010/03/17/how-a-school-kept-parents-happy-using-sms/

Skype was founded in 2003 and is now a well known worldwide application on the internet. Skype has voice and video calling, IM and SMS systems and operates on a wide variety of mobile systems and differing operating systems. Skype uses a Voice over Internet Protocol (VoIP) system. Skype Business concentrates on allowing businesses to operate effectively by means of effective and fast communication whilst saving money on communication. Skype offers a Business Control Panel which they state that "You can allocate and manage your employees' Skype Credit balances centrally, plus keep track of their, and your company's, expenditure with built-in reporting tools." Skype offers a business version of the Skype Application which main features are "Main features * Free Skype-to-Skype calls. * Free video calls. * Free instant messaging. * Call phones and mobiles, send SMS. * Voicemail. * Forward calls to a phone when you're offline. * Screen sharing * Send contacts " Myhill et al sums up Skype by stating "Calls between Skype users are free and with a standard broadband internet connection, it is a simple matter to run other Web 2.0 applications (e.g. Google Documents) and Skype at the same time - so that collaborators can talk to each other in real time and even work on the same documents simultaneously. Skype has well-over 300,000 million accounts worldwide and is a very popular facility. In the context of the VRE, Skype offers additional, global communications benefits which take the researcher well beyond other, less-intrusive means such as e-mail or wikis." Brkan states that "Collaborating or doing business with different parts of the world is far easier when you can speak to people in realtime, without worrying about the phone bill." For online collaboration such as conferences Skype is a cheap and accessible alternative to other options.

References Brkan, B. (2090, September 22). 5 Ways Skype Helps Your Business | FreelanceSwitch. FreelanceSwitch | Freelance job listings, freelancers directory, resources and thousands of articles.. Retrieved April 11, 2010, from http://freelanceswitch.com/working/5-ways-skype-helps-your-business/ Myhill, M., Shoebridge, M., & Snook, L. (2009). Virtual research environments - a Web 2.0 cookbook?. Library Hi Tech, 27(2), 228-238. Retrieved October 10, 2010, from the Emerald Group Publishing Limited database. Skype for Business - solutions. (n.d.). Skype " Make free calls and great value calls on the internet. Retrieved April 11, 2010, from http://www.skype.com/intl/en/business/solutions/

As has been examined, Skype is a very useful tool for business in relation to both collaboration and the reduction of communication costs . InnerPass further extends Skype's reach in the area of collaboration. [1] Virtual meeting rooms and screen sharing are the main added areas of functionality, with the service offering a free plan for person use. The need for increased meeting rooms and increased data transfer storage attract business rates from $4.95 to $14.95 a month. As Mashable state "InnerPass is most useful for small or medium sized businesses that have a lot of travelling, presenting, or telecommuting built in" [2] References: 1. https://www.innerpass.com/ 2. InnerPass turns Skype into a Virtual Business Collaboration Tool retrieved 18th April 2010 from http://mashable.com/2009/04/07/innerpass/

Traction is a relationship marketing tool which organizations can use to manage and keep in contact with customers and prospects. It can build brand awareness and makes it easy to control multiple campaigns [1]. Traction can be synchronized to an existing database to better manage and effectively target customers. It manages email, mobile phones, direct mail and web campaigns in a single platform. Other features of Traction are competitions, promotions, customer surveys and event management [1]. There is also a reporting tool which provides valuable feedback and insights into consumer behaviour. It is important to capture and build your database however it is just as important to gain customer insight and be able to profile customers and communicate successfully. You can continually learn about your customers and prospects and enrich your profile data with each campaign, enabling you to communicate more effectively via any channel [1]. With so much competition it is important to know your customer's needs and to be able to gain customer loyalty to keep them coming back. The value of repeat customers cannot be underestimated when they spend 33% more than new customers and referrals amongst repeat customers are 107% greater than non customers [2]. Relationship marketing will play a big part in understanding your customer visitors, segmentation of customer behaviour and creating content to specifically target your customers are ways in which can add value to organizations [3]. References [1] Traction (2009). Traction - building meaningful customer relationships. Retrieved 11 April 2010 from http://www.traction.com.au/About/Overview.aspx [2] Lake, L. (n.d.). Customer Relationships are key to your marketing strategy. Retrieved 11 April 2010 from http

Traction is a tool designed to manage customer relationships and interactions, and develop stronger marketing campaigns and brand awareness [1]. It has a wide variety of features to leverage customer data into these purposes. Traction has been around since 2001 and continuous development occurs [2]. It is accommodating in offering different versions dependent on your needs. The Enterprise version is fully featured and scalable, whereas the Lite version is suitable for smaller, less complicated marketing solutions. Organisations can also contact Traction direct for a custom solution [2]. Inbound and outgoing customer interactions can be delivered via a range of mediums including email, SMS, and XML [3], providing flexibility of content requirements and interoperability between organisation and client base. Whilst locating reviews on the system proved rather difficult, the Traction homepage professes to a very strong customer base, including a number of extremely well known companies and brands [4]. This in itself suggests stability and a proven product.

References [1] Traction. (2010). Overview. Retrieved April 21, 2010, from http://www.traction.com.au/About/Overview.aspx [2] Ouvrir. (2010). Traction Platform. Retrieved April 12, 2010, from http://www.ouvrir.com.au/traction_platform.html * [3] Schaffer, S. (2006). Traction Offers Complete Marketing Platform. The Pondering Primate. Retrieved April 12, 2010, from http://theponderingprimate.blogspot.com/2006/04/traction-offers-complete-marketing.html [4] Traction. (2010). Homepage. Retrieved April 12, 2010, from http://www.tractionplatform.com/home.aspx * This site appears to be a reseller or affiliate of Traction, so bear this in mind when reading its material.

Yammer is the leading real-time communication platform for companies, groups and organisations. It is changing the way that people communicate at work, and making project teams more connected and productive. Yammer is essentially a micro-blogging service like Twitter but it focuses on the enterprise. (Hatton, 2009) A feed is created in one central location as employees answer the question "What are you working on?" - enabling co-workers to debate ideas, post news, ask questions, and share information and links. (Datapaedia, 2010) Yammer makes it easy to securely collaborate with internal and external groups. People within an organisation can use Yammer to collaborate on projects and Yammer Communities can be used to form secure project specific Yammer networks to collaborate with customers and external partners, separate and private from the company's Yammer network. (Yammer, 2010) Each member of an organisation can have a Yammer profile including information such as photo, title, contact info, background and area of expertise. (Ives, 2009) Yammer can be used to ask a question, share news, ideas, and documents within the private network. Unlike email, "following" specific people and joining groups an individual can choose whose messages to receive thereby creating a custom feed. Messages, profiles and tags can all be archived and they are searchable, so new members can get up to speed quickly by tapping into the power of the organisation's collective database of past ideas and solutions. (Yammer, 2010) Yammer integrates with emails, Twitter, Google Talk, Jabber, Google Reader, Firefox. There are apps for Desktop, iPhone, iPod touch, SmartPhone, BlackBerry and SMS integration and several third party applications are available. It also offers a suite of corporate class security features to suit company requirements. All data sent to and from the Yammer website uses Secure Socket Layer (SSL) and all backup data and data in transit is encrypted to maximise prote

"Yammer takes the familiar Twitter messaging system and applies it to internal corporate communications" [1]. Essentially, it is microblogging whereby users can contribute, ask questions and communicate about current projects. Yammer is free to start up and businesses, if they choose, can pay for network administration rights later. Yammer has strong positives as clean and simple collaboration software. Yammer has a presence in Australia with companies like Deloitte offering up their success stories online [2]. Yet, isn't Yammer just another name for Twitter? All over the web, people are comparing Yammer to Twitter. Maybe the weakness in the web-based software is that users are looking for something that is a mix of the two. Corporate and personal - maybe something to consider - a 'Yatter' collaboration tool in the future! David Sacks, the CEO of Yammer, suggests that extras like the Yammer community and security features [3] sets Yammer ahead of Twitter as a microblogging tool. To see Sacks discuss his product on YouTube go to - http://www.youtube.com/watch?v=wpBYo9bw2os.

Present.ly [5] is a similar product to Yammer. Needleman suggests that Present.ly is a better tool for corporate companies; "the biggest wins in Present.ly are at the platform level. Unlike Yammer, you can get Present.ly either as a hosted service, or, if you want, you can install in your business, behind your corporate firewall. And Present.ly supports the Twitter API, so tools that work with Twitter, like Twhirl, should be easily modifiable to work with Present.ly" [4]. Could Present.ly be a 'Yatter' solution? However, where Yammer is free, Present.ly is only free for up to five users and then small costs apply depending on the package selected [4]. Whether a firm uses Yammer, Twitter or Present.ly, it is clear microblogging has entered businesses as a fast, solid and dependable collaboration tool. References/Notes [1] Site Rapture Statistics, http://www.siterapture.com/sitemain.asp?SiteID=2330 [accessed April 9, 2010]. [2] Deloitte Case Study, https://www.yammer.com/about/case_studies [accessed April 9, 2010]. [3] Sacks, David., (2008). http://www.youtube.com/watch?v=wpBYo9bw2os [accessed April 9, 2010] [4] Needleman, Rafe (2008). Business microblog tool Present.ly is smarter than Yammer, CNet News, published September 17, http://news.cnet.com/8301-17939_109-10045150-2.html [accessed April 9, 2010]. [5] Present.ly URL, http://presentlyapp.com/ [accessed April 9, 2010].