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Sony is bringing ad-supported movies from Crackle (its online video venture) to its set top TV/Blu-Ray Players and Roku, the only non-Sony product it will be available on.

in-text ad execution that lets users change the shade of the legs by selecting diff. tanning products or same thing with length of eyelashes & mascara

An advertising dust-up is roiling the usually quiet grass-seed business, as Scotts Miracle-Gro has joined a war of words with rival Central Garden and Pet's Pennington. One side characterizes the other's seed mix as half "filler," while the other characterizes a rival's product as made from "ground-up paper."

Created by productivity guru, Merlin Mann, The Email Game app turns blowing through your emails fun by rewarding points for deleting, filing, and responding to emails. And, the faster you do it, the more points you earn. It even deducts points if you take too long to write a response.

Cool idea promoting open source hardware - if a product is discontinued, open source it.

Innovative product packaging

alice in wonderland products

bloggers were brought together to think of product ideas, a select few were brought in to design cosmetics

Nars launches a new website centered around social

could be cool for a campaign like Pepsi Refresh where ppl work together to get stuff done for a brand

Shoppers use an average of 10.7 different sources in their decision-making process, conducting online research even for small purchases like mascara and cough syrup: Those are a copule of the findings from Google's new e-book, Winning the Zero Moment of Truth, which focuses on marketing strategies for the period after a shopper sees an ad for a product, but before he or she actually makes a purchase.

App developers are withdrawing their products for sale from the US versions of Apple's App Store and Google's Android Market for fear of being sued by companies which own software patents.

Product check-ins for CPG