Group items tagged

LYNX campaign.  app lets you keep a profile of all the girls and it'll generate a flirt message to send to them.

share with ruby/paulette

bid to get your car repaired

Wireless connectivity, Auto pilot, Sensitive safety features, GPS, Electric cars

Auto trends

Renault produced a fun thing for their most recent auto show, using RFID cards that tie to people's Facebook profiles. So fans could scan what they like, and it would auto post it for them on their profile.

Could be worth remembering for Autotrader.

"Big Is Beautiful As smartphone screens get larger, companies have found some success with ads such as "takeovers" that briefly fill all or most of a device's screen. San Francisco app company Fotopedia sells such ads on its iPhone and iPad apps, which let people flip through high-quality photographs of Paris, national parks or wild animals. Marketers including National Geographic and travel websites Jetsetter and Expedia Inc. EXPE -0.23% pay roughly $1 to $1.50 for each user who clicks an ad, which fill a full screen. Like fashion ads in a luxury magazine, the Fotopedia ads appear every 10 "pages" or so of the app. As many as 18% of people who see an ad click on it, said Christophe Daligault, Fotopedia's senior vice president of global operations. On the Web, it isn't unusual for just 1% of people shown an ad to interact with it, marketers said. Still, big ads should be used sparingly, some marketers said. Craig Bierley, director of General Motors Co.'s GM -0.84% Buick advertising, said the auto maker tends to limit takeover ads to major product introductions because otherwise "people might find it annoying.""

In a reflection of its expanding premium content strategy, YouTube has unveiled two new original channels focused on cars: Motor Trend and Drive. The Motor Trend channel, created by Source Interlink Media, will include original content from the likes of Motor Trend. Meanwhile Drive will take viewers behind the scenes and "[celebrate] the rich culture of cars." Content will include news, reviews and commentary from industry figures such as Chris Harris, Mike Spinelli, Leo Parente, and Alex Roy.

According to a rate card distributed to ad agencies, two hot verticals -- music and pop culture -- were $62 million apiece for one-year sponsorships, a package of sports channels was $40 million, an autos package was $16 million and a mom's interest package $10 million. YouTube has since subdivided the verticals into smaller packages in categories such as "Celebrity News," "Music and Film" or "Geeks, Gadgets and Games," which cost $10 million to $20 million to sponsor. YouTube also lets advertisers exclusively sponsor a single channel for anywhere from $2 million to $4 million on an annual basis.

I'm flagging this as it shows that it's currently possible to auto hand-off cellular service to Wifi. What happens when Wifi is faster and more pervasive since most revenue is cellular-data based?