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Oscar de la Renta is launched its first fragrance in 10 years via Facebook. The article also references a Marc Jacobs scent launched on Facebook last year. OdlR is giving away 5,000 samples of the fragrance through FB over the next few weeks.

Sephora "pop-up museum" showcasing fragrances

Good for monthly, competitor to Diesel Fragrance

audience insight in fragrance 

the video is dead, but this is that fragrance marketing execution

Burberry is giving away samples of its new fragrance prior to launch through its facebook page, which has 7.6 million fans.

It seems in the extremely competitive coffee marketplace of Seoul, Korea, Dunkin' Donuts wasn't the first place people thought of for their cup of joe. In a bid to correct what is surely an oversight, the Double D created "Flavor Radio" and placed it on city buses. The device looked just like a normal air freshener, but inside lurked the alluring aroma of coffee. At key points during the ride, the air freshener would spill out the fragrance, coupled with a jingle for Dunkin' Donuts. Perhaps not coincidentally, often times commuters would find themselves at a stop that had a Dunkin' Donuts nearby. Oh, you clever mad men! While Dunkin' Donuts claims there are no plans to roll this out here in the States, I'll bet we see someone else using a version of "Flavor Radio" in the future. After all, the company claims visitors to its stores near bus stops rose 16% during the campaign, and overall coffee sales jumped by 29%. It seems the future of advertising includes anything interactive that will get our attention. Not even buses are safe.

For the Snoop Dogg fragrance line Fragrance Rebel

interactive youtube experience promoting Hugo Boss' new fragrance.  people turn their heads to control the film

tryvertising for men's samples. Members should expect to receive products from different categories, varying from shaving needs to underwear, fragrances to phone accessories and moisturizers to socks

alice in wonderland products

he EZ Face "Find Your Look" makeover tool, which allows a customer to snap a digital photograph of herself and then virtually apply products found in the store simply by scanning the bar code; a fragrance display that spritzes 40 scents onto blotters or wrists, and the Nail Bar by Essie-OPI housed in David Rockefeller's former office (complete with his fireplace). Service prices range from a $10 manicure to $65 for a Phyto treatment, with blow-dries hovering at around $40.