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Evolution and growth of gamification. "A world beyond badges: Badges will increasingly become less and less important, and the rise of true virtual currencies will become more prominent to offer users more than vanity accomplishments in the form of badges."

Interesting stats on gamification and companies.

At some point, this buzz will turn into a real industry. Wanda Meloni, analyst at M2 Research, estimates that the production of gamification projects will generate $1.6 billion in revenues by 2015. That means it will grow from just 3 percent of social media marketing budgets in 2010 to more than 23 percent by 2015. The average growth rate for the next two years is 150 percent, in terms of revenues.

Could be worth talking to them

daily 1.24

Gamification of health, could be potential partner for cause marketing/health-related activities

 Youtopia is extending the gamification model to encourage good deeds, academic achievements and community service. Designed for use in the workplace, schools and charities, the Youtopia app enables users and their organizations to keep track of activities and gain rewards for completing them.

1 month in on the gamification of digitizing Finland's books and participation is already delivering results. 25,000 volunteers completed 2 million tasks, totaling 100,000 minutes or 1700 hours of work in just one month. All volunteers, playing a game, created by a company of only 12 people.

Gamification - Google adding Google News Badges

Narrative touts itself as a company that provides marketing solutions for publishers, agencies and brands. Its purpose is to create digital campaigns that are rooted in social media, branded entertainment and celebrity-driven content, using techniques such as crowd-sourcing, gamification and rewards. Campaigns are distributed through pop-culture, entertainment, music and lifestyle websites, bolstered by behavioral-data analytics and a custom ad-serving platform, among other technologies.

The company plans to spur the development of apps that will help improve the state of education, and is planning an education-centric "hackathon" contest in June to find the smartest apps. The idea is to bring the Internet, video, social media, and the concept of "gamification" to the learning proce

Unlike an Amazon or traditional online commerce site, Tip or Skip focuses on the imagery of what is beautiful and being liked online and allows users to follow what's trending and send them to the original place where it can be bought, "The difference between liking something and 'tipping' something is that tipping will actually let you track, organize and really thinking about if you want to share that product. 

Toys that come with app games to virtually play with them