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Since launching its mobile apps in October, mobile accounts for 25 percent of Fab orders on a daily basis. What's more, iPhone members purchase at twice the rate of web members and iPad members purchase at more than four times the rate of web members, Goldberg writes. In November 2011, nearly half of Fab's traffic came via its daily emails to members. However, in January 2012, direct visits overtook email-driven visits. Goldberg attributes the rise in direct traffic to: mobile visits; an increase in direct visits from members who don't want to wait around for the daily Fab emails that come out each day at 11 a.m. ET; and a tipping point in general awareness after Fab reached 2 million members.

Citing convincing data about the way teens use email, Facebook explains their plan to replace email.

Use of email continues to grow on mobile among U.S. audiences

65% of all email is now being accessed via mobile devices up from 61% in Q3 2013.

Lost Photos weeds through your email account of choice to find any photos that may have gotten forgotten in the shuffle, taking the legwork out of the otherwise tedious task of sifting back through old emails.

Interesting. It probably would reduce churn.

This is a unique social media campaign, where Chipotle is asking for Junk emails to be "donated" in exchange, Chipotle will donate $10,000 to The Lunch Box program for every 100,000 emails.

this was a daily trend friday!

daily 10.5

potential law restrictions for searching email and mobile phones

"Retailers as disparate as Williams-Sonoma Inc. and Home Depot Inc. have become much better at tailoring e-mails to specific customers rather than the one-size-fits-all blasts that once dominated this type of marketing. Measured by sales per dollar spent, e-mail outperforms social-media advertising three to one, according to the Direct Marketing Association, a trade group founded to provide accurate marketing data. That explains why retailers will send 19 percent more e-mails this year."

"Meanwhile, Pinterest 'Pin us' mailings generated unique click rates that were almost 25% higher than other mailings, while unique open rates for Twitter 'Follow us' mailings were 9.5% higher than those for their other mailings. Unique click rates were virtually identical to all of their other mailings."

It may seem like an odd market to tackle, but even among young kids, tablet use is growing. A Nielsen study from earlier this year found that 70 percent of children aged 12 and under who live in a household with a tablet use said tablet. At the same time, just 15 percent were said to have used them for communicating with friends and family. That low number could provide a significant opportunity, should the right product arrive that manages to make communication functions more appealing to the tween and under 12 set.