Group items tagged

Stats on the growth of e-commerce especially within the CPG category.

Forecast for online grocery sales. Boomboomboom?

USPS is beginning a new product sampling program. 

List for CPG brands wanting to reach moms: Youtube, pinterest, in her home (houseparty, etc), email, niche conferences, ipad, and podcasts

"CPG clients will continue to spend a lot on video to replace the erosion of audiences for TV," said Gina Smilyansky, digital strategy director at Aegis-owned Carat, in reference to users' increased use of devices such as laptops and tablets. Carat currently works with CPG giant Procter & Gamble, with Smilyansky focusing on the Gillette brand.

"Several companies have successfully built cooperative marketing structures online. Companies such as OwnerIQ, for example, enable online retailers like Crutchfield to retarget people who visit the web sites of electronics manufacturers, offering the flatscreen TVs they were just studying - at a discount. When it comes to driving brick-and-mortar sales from online, though, Facebook appears to offer the best solution yet. CPG brands gladly pay for retail circulars to help sell their products, and there's reason to believe they could buy Facebook advertising to drive consumers into retail locations. One company with which we work, ShopLocal, puts a retailer's circular content into a database, including images and all the sale prices and details. In so doing it makes local data portable and extendable, so retailers can build online-only pages of the circular, or utilize QR codes to generate more content than exists in the print world."

eCommerce for CPG brands

ties in with the spontaneity stuff

Huggies coupon execution. Participants choose between the $1.50 discount that requires no DWOM, or getting $3 off for telling 3 friends about the deal via FB, IM, or email.

General Mills is the first CPG brand to run a daily deals campaign.

Product check-ins for CPG

Great Scotch campaign

FB app where you challenge an owl in a staring contest on webcam