Group items tagged

"There are 211.5 million people playing games in the United States, a loss of 12 million players (5 percent) from 2011's numbers, the NPD reports. Not all of the gaming categories lost players, however: Mobile gamers rose 9 percentage points to take 22 percent, and digital gamers gained 4 percentage points to 16 percent. This makes mobile gamers the largest audience segment, surpassing core gamers, which held the top spot in 2011. The remaining categories - core, family and kid, light PC, and avid PC gamers - lost 17.4 million people this year. This is a "slight decline," the NPD says."

"They say each generation is more digitally savvy than the next. As younger generations begin to produce TV for major networks, the social platforms they grew up with are beginning to become the focus of how they create content. ESPN has just launched its first major late night show on ESPNU called UNITE."

New ad unit coming from WordPress called WordAds.

another AMEX and foursquare thing.  spend $10 get $10. Cardmembers can sync their American Express card with their foursquare profile, check-in and spend $10 at participating small businesses across the United States and receive a one-time $10 statement credit.  

New display ad units coming up?

And the talk is more than just about launching a Web show. Rather, Twitter is said to be aiming towards changing the way people consume and discover media. "We're talking about building content on top of Twitter," said another industry insider. "That's a big deal." Twitter wouldn't be developing the content, but would instead serve as a distribution vehicle and advertising middleman. Besides looking to shake up the media space, Twitter has a more obvious motivation for getting into the series game. It regularly sells out of inventory for its core ad units like Promoted Tweets. "Right now, they are leaving money on the table," said one source.

But it's AOL's own properties the company aims to build up as a go-to premium buy for brand advertisers. Display revenue on AOL properties grew by 2 percent. The company is betting on premium ad formats such as its rich-media laden Project Devil units to entice brands to spend more. AOL reported that more than half of the advertisers who bought the ads in Q1 re-upped this past quarter. Armstrong admitted that last year the company's focus was not data-driven, and stressed the firm's renewed mission to ensure that data - meaning results-related numbers proving the value of buying AOL's ad products - is at the heart of its sales approach. People cannot leave the building without data, said Armstrong. Mobile and video ad revenue are key to future growth for AOL, said Armstrong, who said that last summer 75 percent of insertion orders included both platforms. Today, it's close to 100 percent, he said. The company reported that videos, video views, and video revenue rose at double-digit rates, though it did not break out revenues for video advertising.

Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. The ad in the message typically ranges from five to 15 seconds, but more advertisers want to create shorter clips. The best-performing ad units are shorter, according to Mogreet CEO James Citron. "An automaker knows showing a five- or a 15-second video of a car performs better than 20 characters in text, banner or display ad," Citron said. He believes MMS is the only way publishers can reach 95% of Americans with mobile video.

Hotels.com, in partnership with Columbus Internet, recently launched the first in-Facebook affiliate program through their joint app "Hotels WithMe." Facebook page owners can install the app and earn revenue when bookings are made through it. At this time the app is only available in the United Kingdom, Italy, France, Sweden and Germany.

"Facebook is testing a new ad unit that places game suggestions directly into the notifications feeds of mobile users"

"This spring, Twitter unveiled "Twitter Amplify," a new ad product that allows media brands and their advertising partners to re-promote their television ads on Twitter. After several months of beta testing with select media partners, Twitter announced Tuesday that the product is now available to all advertisers running national TV commercials in the United States."

Hmmm, maybe I can win my 50 million unit bet;-)

...should i get one? hmmm

daily 10.26

"Unite the invite" is an application on Facebook that invites Generation Y consumers to interact with fellow travelers around the world. Users can register for the app at http://apps.facebook.com/unitetheinvite.

AT&T said on Sunday it would buy T-Mobile USA from Deutsche Telekom for $39 billion, creating the largest wireless company in the United States from what were the nation's second and fourth providers.

luxury vending machines for cosmetics, perfume etc

Irrelephant tech