Group items tagged

Microsoft has hitched up with Bazaarvoice to inject consumer reviews and ratings into its display ads. It's the first of several socialish capabilities the company will offer advertisers in the coming months. Over time, Microsoft's new "people powered stories" will let media buyers incorporate user-generated videos, expert blogs, and even discussion forum content into their display ads. But not yet. When the PPS product launches next month, it'll be strictly a ratings game.

 accept mobile payments form NFC-enabled phones by tapping the phone on the vending machine. A small display on the vending machine lets the customer "spin the bottle" to see nutritional information while a larger display can display videos and advertisements.

An app that'll pay consumers to check store displays. Keeps brands up to date with the stores and checks up on them by paying consumers that post up pictures of displays (anonymously).  L'Oreal is an example used. 

Display Business Trends for Publishers

Mobile - search or display? Worldwide, most marketers are choosing search

""With YouTube external annotations, we're trying to make it a very seamless process," said Lisa Green, industry director at Google. "If while you're watching it, you see something you really want, you can click... We've allowed the user to make the decision to make the purchase" in the video. The beta feature is available to all existing clients, although Google won't disclose how many advertisers have shown interest or signed up thus far. Juicy Couture, one of the first brands to adopt the shoppable feature, released a new video directed by Terry Richardson featuring Candice Swanepoel at the famed Chateau Marmont hotel. The fashion label features nineteen different products in the second video. YouTube's shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over that embedded video link, the product name is displayed with a link to the purchase page. Google's product and sales teams are working with advertisers to bring these new ads into their videos on YouTube, Green said."

"Sony's new high-end televisions have a neat trick, enabled by Miracast and NFC, that allows users to simply tap their Xperia device with the TV's remote control to mirror the smartphone display on the big screen. Sony says all of its new high-end televisions (W800 or better) will have Miracast and an NFC-enabled remote control. We got a chance to check out the technology in action on the show floor, and to put it simply, it's really cool; it takes a few seconds of holding the remote to the back of the Xperia Z to connect the smartphone to the television, at which point the TV displays whatever you've got open on the phone. It's one of the best television screen-sharing implementations we've seen, as it makes screen sharing nearly effortless. To disable the mirroring, users just need to re-tap their phone to the remote control."

display personalized relevant information about the caller

Japanese researchers have unveiled the AquaTop display, which consists of a screen projected onto the surface of water, controlled by interacting with the liquid. The creators engineered the system to use the water surface as an integral part of its control - for example, one action is carried out when users dip their fingertips to interact with a screen object, and another when they approach the item from underneath the water. On-screen items also react to the movement of the water, meaning that they can be moved or changed by simply disrupting the surface with a splash, or scooping up the water and placing it elsewhere.

Chango is a new ad platform that targets display ads based on a user's previous search history. By buying up cookie data from data exchanges, Chango can match a user's cookies with their historical search data to retarget display ads based on that past search behavior. Currently in closed beta.

Eink has developed displays that can be integrated seamlessly into cloths for wearable displays and Tyvek cloth, which could serve as an alternative to paper. They also demo full-motion color, but it isn't that high quality yet.

TransitScreen has created SmartWalk, a projected display system that lets cities display the latest transport information on any surface. The company - which already offers screens that collect together real-time information about buses, trains and traffic in office and university buildings - is aiming to make that data more available in public spaces. Along with up-to-date public transport information, the SmartWalk system will be able to direct passersby in the direction of the nearest station, or to local amenities and places of interest, along with the amount of time it should take to get there.

Instagram images are not displaying on Twitter cards as of Sunday afternoon. Instead, users are being shown an empty white space where a photo should live. A link to the Instagram photo is still included.

New display ad units coming up?

2" 170dpi e-ink display. Looks shitty, but is a sign of where that technology is likely headed. 30ms refresh rate enables a slight degree of animation and there is no optical "bouncing" between frames, so transitions aren't awkward/"flashy".