Group items tagged

""With YouTube external annotations, we're trying to make it a very seamless process," said Lisa Green, industry director at Google. "If while you're watching it, you see something you really want, you can click... We've allowed the user to make the decision to make the purchase" in the video. The beta feature is available to all existing clients, although Google won't disclose how many advertisers have shown interest or signed up thus far. Juicy Couture, one of the first brands to adopt the shoppable feature, released a new video directed by Terry Richardson featuring Candice Swanepoel at the famed Chateau Marmont hotel. The fashion label features nineteen different products in the second video. YouTube's shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over that embedded video link, the product name is displayed with a link to the purchase page. Google's product and sales teams are working with advertisers to bring these new ads into their videos on YouTube, Green said."

Retail trend- green

Overview of some green apps currently available.

A 200ft high digital sculpture was unveiled on top of the flame of the Statue of Liberty in New York City yesterday, to mark Independence Day and the launch of the Beck's Green Box Project, the world's first global networked augmented reality gallery.

Green marketing by revamping owned media (the trucks).

Green marketing

urban gardening is an upcoming green trend... triscuit is joining the bandwagon their survey (servey) said 2/3 of americans are interested in growing food in their back yard packs of seeds included with triscuits, web site to help you along

FYI for L'Oreal

brands could get involved on a platform like this to help people out. for example coke may be interested in helping someone start a garden or something else green related. 

political mobile app that uses metaio's technology, has integration with digital signage, for the German Green Party 

green cosmetics line gaining ground in india

Green boxes around the city, app shows what's "inside" them