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"'We basically had two different campaigns running,' said Carl Corbitt, creative director at Goodness. 'We had student-facing banner ads and a teaser video targeted to college-aged kids visiting Break.com, YouTube and Facebook, while we created a bogus 'Dean Deals' logo for all parent-persuading elements generated by students who visited the site (emails, banner ads, wish list landing page, etc.).  'For the parent-tracking banner ads we created five different banner ads for each of the five parent-types (25 different headlines). The headlines on the banners not only speak to the parent's personality/parenting-style (helicopter parent, BFF, Gadget Geek, etc), but we also added more 'nagging' to the headlines over time.' "

11. You're more likely to survive a plane crash than click a banner ad. (Solve Media) 12. 15 percent of people trust banner ads completely or somewhat, compared to 29 percent for TV ads. (eMarketer)

"Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."

in Sweden -- they created a banner ad that lets you shop the entire IKEA store.

interesting banner ad

youtube has a html5 banner contest.  this one is from France and let's you fly over France by hot air balloon and visit famous places.

Fascinating, it appears to me that many people prefer banners to sponsored content as they've learned to completely ignore them (i.e. your more likely to be struck by lightening than intentionally click on a banner) whereas they can be tricked into reading sponsored content that most see as junk that is completely manipulated by the advertiser. One note is that this was a small survey of about 500 people. I would love to see a study with 50,000 responses.

Crowdsourcing banner ads for Callaway Golf.

Good tool for pulling competitive

Interactive ads in this context allow the viewer to choose various options within the actual banner. Perhaps they can select merchandise for a closer review, click between different color options, or choose advanced options such as voice narration. If viewing a sales ad for a clothing retailer, the customer could sort by "men's" or "women's" apparel, then by "tops" or "pants".

"More than a third (36%) of rich media full-page ads used video, and 28% of campaigns used in-banner video in Q2 and Q3. Interaction rates for custom buttons in that ad format -- for getting more information or viewing photos or video, for example -- ranged from 2.2% to 10.8%. For rich full-page ads, Rhythm says adding a mini video player boosts interaction rates for the units by 30%, to 3.8% to 12%."

"The new web app reportedly looks a lot like the desktop apps, with search, radio, playlists, and a "What's New" section all available. Almost certainly, the web app will provide some free usage as long as you listen to audio ads and see banner ads. The web app will roll out to all users over the next several months."

Advertisements in Skype first appeared in March. Initial advertisers included Groupon, Universal Pictures and Visa. These ads appeared in the U.S., the U.K. and Germany. In a blog post at the time, Skype assured users its plan was to only show ads from just one brand per day in each market where advertising was sold. It also said the ads would not disrupt users' Skype experience with pop-ups or banners in the middle of calls.

click banner ads Consumers can either use their device's built-in GPS or type in a location to find nearby stores that sell Crest products if they opt to buy, then they are redirected to Walmart's mobile site

Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. The ad in the message typically ranges from five to 15 seconds, but more advertisers want to create shorter clips. The best-performing ad units are shorter, according to Mogreet CEO James Citron. "An automaker knows showing a five- or a 15-second video of a car performs better than 20 characters in text, banner or display ad," Citron said. He believes MMS is the only way publishers can reach 95% of Americans with mobile video.

Leake says LocalResponse will deliver the ads in two ways: If you mention a company on Twitter, you'll receive a response that links to a relevant retailer landing page. Even more impressive, you'll see banner ads in some mobile apps that can expand and show you the store's circular. (The latter feature is only available in-app currently, but Leake says it will be available for the mobile web by the fourth quarter.) I asked if any consumers were weirded out by this very direct ad targeting, but Leake said the response has been overwhelmingly positive. She said that consumers realize their check-in data and social media posts are public (unless they've been locked down). Additionally, LocalResponse is very careful to share intent data only with the relevant brand (so a check-in at Macy's won't be seen by any competitors).

lexus and pandora partner to bring lexus banner ads into pandora -- users can experience the mobile site all through their phone