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Mr. Withiam added that travelers were expecting trip-related services to be available on the new platforms. PhoCusWright, a travel research firm, has found that 13 percent of social-network users now shop for travel on those Web sites and 35 percent of mobile-phone users expect to book travel on their phones in the next year.

Oyster.com, a travel site no one's ever heard of, has just launched its first TV campaign. And it's done it one a budget which two commercial that are all words and no pictures. Which, as they'd like to point out, is quite different from your traditional destination glamor shot approach to travel advertising.

A new online travel site exclusively for "tastemakers and influencers." Provides information on restaurants, shopping, and nightlight geared toward creative professionals.

Links travelers with experts and other travelers

"Unite the invite" is an application on Facebook that invites Generation Y consumers to interact with fellow travelers around the world. Users can register for the app at http://apps.facebook.com/unitetheinvite.

"It's personalized travel recommendations not just for cities, but also what you can do in cities,"

Gowalla and USA Today going Voltron to curate the travel experience.

On entering the site, users begin to travel through the world of Harry Potter and the [Sorceror's] Stone, following in the footsteps of Harry and learning new facts about his world as they open an account at the goblin bank Gringotts, travel up and down Diagon Alley shopping for equipment for school and choosing a wand. Unlocking new content as they progress through the storyline, they can click on and collect items for their "trunk," build and evolve their profiles, adding their own drawings, collecting books and chocolate frog cards, learning spells and brewing potions. A Pottermore account can also be connected to a Facebook account, with users able to make friends-and even take part in wizarding duels once they reach a certain point on the website.