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Inside The Facebook-WhatsApp Megadeal: The Courtship, The Secret Meetings, The $19 Bill... - 0 views

  • Its 470 million users have already erased $33 billion in SMS revenue from wireless carriers that got rich and fat charging per text.
  • “Sometime in the not too distant future,” says Sequoia’s Goetz, “WhatsApp is likely to eclipse all SMS traffic across the globe.” (Perhaps it’s no surprise that Zuckerberg reportedly held a private meeting with 20 telecom executives last week to ease their fears of being buried by free web-based services like Facebook and WhatsApp.)
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    A threat to the telecom industry. Web apps like Facebook and WhatsApp erode the need for "wireless data plans" which are the primary source of revenue for wireless carriers.
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Kate Spade Opens 24hr Shoppable Store Windows - PSFK - 3 views

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    The density of pedestrian traffic on the sidewalks of New York City make it an optimal place to grab attention with an eye catching or innovative store window display. For the NYC debut of their casual clothing and accessories line Kate Spade Saturday, the brand created four walk up shoppable interactive windows in formerly vacant retail stores.
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World Cup Pushes Twitter to the Limit - 2 views

  • record traffic from the World Cup has apparently pushed Twitter to the breakin
  • g point, as the service racks up hours of downtime and frustrates users with error messages and failures.
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USA vs Algeria World Cup Match Could Set New Internet Traffic Record - 0 views

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    go team amurica :-)
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Sightings: Using audience analytics to drive restaurant traffic | Sixteen:Nine - 0 views

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    digital signs read how many ppl are viewing a restaurant ad and link to booking server at restaurant to allow reservations to be made. daily 8.26
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QR Codes at DC Bus Stops - 3 views

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    DC is launching a QR code campaign to link commuters to real-time info on bug progress, traffic status updates, etc. Are QR codes a cheap way of crowdsourcing (outsourcing?) digital signage onto people's mobile phones? i.e., Do we roll out a new digital signage network or link some geo-tagged (barely) QR codes to real-time content that can be accessed via a mobile device?
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Will Netflix destroy the Internet? - 0 views

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    So Netflix started offering streaming to Canada a little over a month ago, and 10% of Canadian internet users went to their website in the first week.  Even more amazing: Netflix has already begun to account for 90% of traffic for a Canadian service provider in peak hours!
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20% of All Peak Traffic Due to 3.5M Netflix Data Hogs?: Video « - 0 views

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    daily 12.16
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Footwear Brand to Host Virtual Bear Hunt During Sundance - Adrants - 0 views

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    In a partnership with GoldRun, Sorel is using an augmented reality mobile application to host the virtual scavenger hunt, during the first six days of the festival. Ten virtual Sorel bears will be placed in high traffic areas around Park City. The GoldRun app allows people to track down, interact with and collect the virtual Sorel bears. People who pose with the Sorel bear can email a picture via the app for a chance to win Sorel boots, access to VIP-only events, including Sorel Happy Hours, and other prizes.
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Extracting Business Ideas from IT Logs  - Technology Review - 0 views

  • Edmunds.com, which supplies consumers with information on new and used cars, provides an example. IT workers at the firm originally began using Splunk to better understand patterns of visits to the website—for example, to determine whether a sudden spike in traffic was a cyberattack or the result of an article that went viral—and to help track system logs. Today Edmunds uses Splunk for much more. "We now provide data dashboards to business groups in the company to show them up-to-date information that helps them make decisions," says John Martin, senior director of application operations at Edmunds. "The information that business groups need is in our IT logs, but it wasn't being looked for." One such dashboard allows the editorial and marketing staff to track in real time which auto brands and models are attracting the most views. This allows the business to experiment with ways to be more responsive to what users are doing hour by hour. For example, ads could be shuffled to match what people are most interested in at any moment.
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AdGenesis Inks Reward-Based Ads Deal - 1 views

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    The company is an ad-matching service that's based on the idea that people will sit through Web video ads to get a reward like a coupon or discount from the brand.  Founded in 2009, AdGenesis is announcing today that it has linked up with newspaper insert Parade, which it hopes will be the first of many publishers to white-label the service. The way it works: The consumer signs up for the service on Parade.com, where it's called Parade Video Rewards. When she meets the criteria of a participating advertiser based on buying habits she's shared, she gets an e-mail containing a link to the video ad (typically a 15- or 30-second ad) on the host's site. Once she verifies that she's watched the ad, she gets a reward, at which point the advertiser is also charged. The partner site gets traffic and a cut of the ad revenue.
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Pioneer Ads Have Pandora Listeners Tuned In | ClickZ - 0 views

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    Case study on Pioneer's audio/visual Pandora campaign. Click-thru from the campaign has constituted 10% of total site traffic for the past 3 weeks.
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Facebook traffic: The social network lost users in America last month. Should Mark Zuck... - 0 views

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    The US has hit saturation, growth is now coming from other countries.
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Reddit experiences mighty growth: 1.2B page views per month | VentureBeat - 0 views

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    reddit is killin it
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MediaPost Publications Home Run: Sharpie YouTube Ad Grabs 62 Million Impressions 09/08/... - 0 views

  • On the day the YouTube takeover ad ran, Sharpie.com experienced 72,000 visits, roughly seven times more than typical campaign traffic. More than 400 new artworks were uploaded during the course of the weekend. The company's Facebook page also quickly reached and exceeded 2 million Facebook Fans on the day after the takeover ad ran. The Facebook Fan page had 11,508 new "Likes" -- the highest in one day for Sharpie.
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    Sharpie took over the YouTube home page with an interactive mosaic ad created from user-generated art. The campaign produced more than 62 million impressions in one day.
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Resurrected Bebo gets a facelift | VentureBeat - 0 views

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    Bebo's relaunch features "emotion markers" - Cool, Funny, Sorry, or OMG - as an alternative to the like button on FB. Mobile traffic to Bebo has double from 750 million to 1.6 billion pageviews a month. 
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myYearbook Expands Mobile Strategy With Acquistion Of 5 Android Apps And Gaming Engine ... - 0 views

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    myYearbook buying up a few Android apps to build its mobile presence. One-third of the site's traffic is coming from mobile. 74% of myY users say they use it to meet new people, 50% say flirting, and 40% say to play games. 400-percent increase in mobile ad impressions over the last year.
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