MediaPost Publications Kinetic Scores 'Positive' Results WIth NFC-Enabled Outdoor Ads 0... - 0 views
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Simeon Spearman on 30 May 12The companies said that 78% of the participating consumers reported having a "positive" experience, primarily citing the ease of use of the NFC technology, while more than 85% indicated they would use their phones to interact with OOH ads in the future.