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Xbox Reveal event actually achieved a record-breaking viewership in the process where there was more than 8.45 million people who tuned in to watch the Xbox Reveal event within the first 24 hours, where it actually managed to hold its own against one of the top-most concurrent streamed events ever.

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

by integrating with your Google calendar, Waze will automatically let you know when you should leave for an event based on both current and anticipated traffic conditions. This will require you to put the full address for the event into your calendar, however.

in-Facebook fundraising event during which celebrities - who were assigned avatars - gave live performances, talked with event attendees and posed for virtual snap shots.

"Not surprisingly, social media are a major force behind the trend, as advertisers seek creative ways to engage with consumers  and harness the energy surrounding major televised events, like this year's Olympics.  The real-time ads arrive at a time when social media are playing a newly prominent role in the Games. In 2008, Twitter was still in its infancy; now virtually every high-profile American athlete has an active account on the microblogging site, and by the time they're over, the Games of the XXX Olympiad are expected to have become the most tweeted-about event in history. In order for advertisers to stay timely and relevant, "our content needs to move at the speed of social media," says Kevin Burke, head of global consumer marketing at Visa."

ESPN partnering with Foursquare's new events feature. Users can get links to ESPN game wrapups, unlock badges, and see tips from ESPN.

Yahoo to focus on producing high quality content around big tentpole events like the Oscars and Super Bowl.

Maybe some strategies to consider for the next/upcoming KYB

"800,000 Instagrams were tagged [Hurricane] #Sandy, and Instagram co-founder Kevin Systrom thinks that makes it the most digitally captured event in history. But "how do we mine all these photos, make sense of them so you can consume the most interesting photos about Sandy?" he asked today at GigaOm's RoadMap conference. His conclusion was "We're going to need to be a big data company." Systrom says Instagram's focused is on "making meaning of all the data coming in, and improving the experience of curating." For example, he said that there were only 85,000 #SuperBowl Instagrams, compared to the 800,000 #SandyGram. People can't consume 800,000 photos, but they still want to pull valuable information from them."

Waze can now navigate to FB events and share directions wth others

Leave a 40 character rant on Toyota UK's FB, and the best entries will be turned into music videos with Toyota animated characters during an upcoming social event

Toyota UK has launched a Facebook app challenging fans to leave a 40 character rant about something that's been bugging them lately, with the best entires to be turned into music videos recorded by animated rapper Gadget and his sidekick puppet Slick, during a 72 hour social event.

RAVN is an app that helps you find unique activities to do around your area

Like this b/c they are tapping into social dynamics by asking people to RSVP - seems fairly harmless while you're sitting at your desk, but then you feel an obligation to go, rather that blow it off like you might have otherwise.

This is a great example of allowing fans to have input into a brand's marketing campaign.  The entire Tour was created to get fans to vote on which new flavor Mt Dew should create. The agency said that 60% of the tour's events were created on the fly by fans.  They saw amazing results.

Hurricane Party is for setting up events with friends on the fly. Solves a problem with LBS: inviting people.