Group items tagged

Overview of some big ticket daily deals and group buying items. Mercedes use of group buying could have implications for Autotrader.

Could take this model and apply it to real-world purchases as well. Like a Facebook-fueled Blippy with deals! You benefit from buying the things your friends buy, link-tracking back to original influencer/purchaser, etc.

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Groupon and LivingSocial are buying similar companies in other countries in an attempt to go international

Another company joins the ranks of group buying; wedding industry

may give sites like groupon a run for their money bc of the sheer size of whitepages. started in seattle, 50% of ppl there that have signed up have purchased a deal. they have a points system as well if you share the deal and someone buys it. daily 9.8

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"Thanks to Groupon, merchants may face a similar, but perhaps even more damaging, fate. Prices are likely to erode as consumers come to expect deals. They will wait for sales to buy, and merchants will find themselves competing ever more fiercely. Meanwhile, merchants' brand power will be eroded as consumers look to Groupon (as they do to Orbitz), rather than to the merchants themselves, for the best deals."

 "Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."

List of 7 important social trends from the guys at The Next Web: Group buying, Q&A sites, mobile, Facebook Credits, branded content, Twitter monetizing, and Google to Keep on Failing. 

Quirky example for social shopping. 

Gilt boasts 1.3 million downloads of its app for iPad, iPhone and Android. Our iPad app actually gets longer time per visit than our Web site does! We are also seeing that more that 15 percent of our total revenue coming from mobile devices and we continue to drive third screen exposure for the brands we sell on Gilt.

daily deals offered through hearst mags- shows the ties between print/digital in the social shopping space

living social's super bowl commercial